Lands' End advertising spend, FY2026

Lands' End (LE) reported $219M of advertising expense for the fiscal year ended Jan 30, 2026. That is 16.4% of revenue of $1.3B. Up 5.5% from FY2025.

Ad spend, FY2026
$219M
year ended Jan 30, 2026
Change vs prior year
+5.5%
vs FY2025
Share of revenue
16.4%
of $1.3B revenue
Rank by ad spend
#218
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2016 level ($199M), faster than revenue (0.9x).
  • The highest year on file is FY2022 at $220M; FY2026 is 0% below it.
  • Largest increase +12.6% in FY2022; largest cut -6.5% in FY2023.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 16.4% of revenue, up from 13.7% in FY2021.
  • Lands' End spends more on advertising than 35% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.2x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2013 (ended 2013-02-01): $204M FY2014 (ended 2014-01-31): $199M 2014 FY2015 (ended 2015-01-30): $208M FY2016 (ended 2016-01-29): $199M 2016 FY2017 (ended 2017-01-27): $193M FY2018 (ended 2018-02-02): $186M 2018 FY2019 (ended 2019-02-01): $187M FY2020 (ended 2020-01-31): $195M 2020 FY2021 (ended 2021-01-29): $195M FY2022 (ended 2022-01-28): $220M 2022 FY2023 (ended 2023-01-27): $206M FY2024 (ended 2024-02-02): $201M 2024 FY2025 (ended 2025-01-31): $208M FY2026 (ended 2026-01-30): $219M 2026 $219M

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2013 (ended 2013-02-01): 12.9% FY2014 (ended 2014-01-31): 12.7% 2014 FY2015 (ended 2015-01-30): 13.4% FY2016 (ended 2016-01-29): 14.0% 2016 FY2017 (ended 2017-01-27): 14.5% FY2018 (ended 2018-02-02): 13.3% 2018 FY2019 (ended 2019-02-01): 12.9% FY2020 (ended 2020-01-31): 13.4% 2020 FY2021 (ended 2021-01-29): 13.7% FY2022 (ended 2022-01-28): 13.4% 2022 FY2023 (ended 2023-01-27): 13.2% FY2024 (ended 2024-02-02): 13.6% 2024 FY2025 (ended 2025-01-31): 15.2% FY2026 (ended 2026-01-30): 16.4% 2026 16.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 30, 2026 $219M +5.5% $1.3B 16.4% MarketingExpense 10-K Mar 26, 2026
FY2025 Jan 31, 2025 $208M +3.5% $1.4B 15.2% MarketingExpense 10-K Mar 26, 2026
FY2024 Feb 2, 2024 $201M -2.5% $1.5B 13.6% MarketingExpense 10-K Mar 26, 2026
FY2023 Jan 27, 2023 $206M -6.5% $1.6B 13.2% MarketingExpense 10-K Mar 27, 2025
FY2022 Jan 28, 2022 $220M +12.6% $1.6B 13.4% MarketingExpense 10-K Apr 3, 2024
FY2021 Jan 29, 2021 $195M +0.3% $1.4B 13.7% MarketingExpense 10-K Apr 10, 2023
FY2020 Jan 31, 2020 $195M +4.3% $1.5B 13.4% MarketingExpense 10-K Mar 24, 2022
FY2019 Feb 1, 2019 $187M +0.3% $1.5B 12.9% MarketingExpense 10-K Mar 25, 2021
FY2018 Feb 2, 2018 $186M -3.5% $1.4B 13.3% MarketingExpense 10-K Mar 23, 2020
FY2017 Jan 27, 2017 $193M -2.9% $1.3B 14.5% MarketingExpense 10-K Mar 28, 2019
FY2016 Jan 29, 2016 $199M -4.3% $1.4B 14.0% MarketingExpense 10-K Mar 29, 2018
FY2015 Jan 30, 2015 $208M +4.7% $1.6B 13.4% MarketingExpense 10-K Mar 31, 2017
FY2014 Jan 31, 2014 $199M -2.7% $1.6B 12.7% MarketingExpense 10-K Apr 1, 2016
FY2013 Feb 1, 2013 $204M n/a $1.6B 12.9% MarketingExpense 10-K Apr 17, 2015

What the figure is

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Compared with similar spenders

The 6 companies closest to Lands' End in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
212 Neurocrine Biosciences $227M 7.9% +18.7% FY2025
213 McCormick $225M 3.3% +2.9% FY2025
214 Peloton Interactive $224M 9.2% -9.2% FY2026
215 Dexcom $224M 4.8% +15.2% FY2025
216 CDW $223M 1.0% +2.3% FY2025
217 Columbia Sportswear $220M 6.5% +10.8% FY2025
218 Lands' End $219M 16.4% +5.5% FY2026

Full ranking of 336 companies · Biggest increases #174 · Highest ad-to-revenue #45

Questions

How much does Lands' End spend on advertising?

Lands' End spent $219M on advertising in fiscal 2026, the year ended Jan 30, 2026, according to its 10-K filed Mar 26, 2026.

What percentage of revenue does Lands' End spend on advertising?

16.4% of revenue in fiscal 2026 ($219M of $1.3B). The median across the 336 companies tracked is 5.2%.

Is Lands' End spending more on advertising?

Yes. Ad spend rose 5.5% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.

How does Lands' End rank by advertising spend?

#218 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Lands' End's advertising figure include?

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Source

Filing
10-K for FY2026, filed Mar 26, 2026
Accession number
0001193125-26-126210
Company
LANDS' END, INC., CIK 799288, SIC 5651 (Retail-Family Clothing Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Lands' End advertising spend, FY2013-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lands-end/advertising-spend/
Download
CSV, all years · CSV, all 336 companies