TJX Companies advertising spend, FY2026

TJX Companies (TJX) reported $680M of advertising expense for the fiscal year ended Jan 31, 2026. That is 1.1% of revenue of $60.4B. Up 10.2% from FY2025.

Ad spend, FY2026
$680M
year ended Jan 31, 2026
Change vs prior year
+10.2%
vs FY2025
Share of revenue
1.1%
of $60.4B revenue
Rank by ad spend
#104
of 336 companies

Key facts

  • Ad spend is 1.8x its FY2016 level ($383M), slower than revenue (2.0x).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +68.7% in FY2022; largest cut -33.6% in FY2021.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 1.1% of revenue, up from 0.9% in FY2021.
  • TJX Companies spends more on advertising than 69% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2009 (ended 2009-01-31): $254M FY2010 (ended 2010-01-30): $228M FY2011 (ended 2011-01-29): $250M 2011 FY2012 (ended 2012-01-28): $272M FY2013 (ended 2013-02-02): $299M FY2014 (ended 2014-02-01): $334M 2014 FY2015 (ended 2015-01-31): $371M FY2016 (ended 2016-01-30): $383M FY2017 (ended 2017-01-28): $403M 2017 FY2018 (ended 2018-02-03): $412M FY2019 (ended 2019-02-02): $446M FY2020 (ended 2020-02-01): $452M 2020 FY2021 (ended 2021-01-30): $300M FY2022 (ended 2022-01-29): $506M FY2023 (ended 2023-01-28): $507M 2023 FY2024 (ended 2024-02-03): $573M FY2025 (ended 2025-02-01): $617M FY2026 (ended 2026-01-31): $680M 2026 $680M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-01-31): 1.3% FY2010 (ended 2010-01-30): 1.1% FY2011 (ended 2011-01-29): 1.1% 2011 FY2012 (ended 2012-01-28): 1.2% FY2013 (ended 2013-02-02): 1.2% FY2014 (ended 2014-02-01): 1.2% 2014 FY2015 (ended 2015-01-31): 1.3% FY2016 (ended 2016-01-30): 1.2% FY2017 (ended 2017-01-28): 1.2% 2017 FY2018 (ended 2018-02-03): 1.1% FY2019 (ended 2019-02-02): 1.1% FY2020 (ended 2020-02-01): 1.1% 2020 FY2021 (ended 2021-01-30): 0.9% FY2022 (ended 2022-01-29): 1.0% FY2023 (ended 2023-01-28): 1.0% 2023 FY2024 (ended 2024-02-03): 1.1% FY2025 (ended 2025-02-01): 1.1% FY2026 (ended 2026-01-31): 1.1% 2026 1.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $680M +10.2% $60.4B 1.1% AdvertisingExpense 10-K Mar 31, 2026
FY2025 Feb 1, 2025 $617M +7.7% $56.4B 1.1% AdvertisingExpense 10-K Mar 31, 2026
FY2024 Feb 3, 2024 $573M +13.0% $54.2B 1.1% AdvertisingExpense 10-K Mar 31, 2026
FY2023 Jan 28, 2023 $507M +0.2% $49.9B 1.0% AdvertisingExpense 10-K Apr 2, 2025
FY2022 Jan 29, 2022 $506M +68.7% $48.5B 1.0% AdvertisingExpense 10-K Apr 3, 2024
FY2021 Jan 30, 2021 $300M -33.6% $32.1B 0.9% AdvertisingExpense 10-K Mar 29, 2023
FY2020 Feb 1, 2020 $452M +1.3% $41.7B 1.1% AdvertisingExpense 10-K Mar 30, 2022
FY2019 Feb 2, 2019 $446M +8.1% $39B 1.1% AdvertisingExpense 10-K Mar 31, 2021
FY2018 Feb 3, 2018 $412M +2.4% $35.9B 1.1% AdvertisingExpense 10-K Mar 27, 2020
FY2017 Jan 28, 2017 $403M +5.1% $33.2B 1.2% AdvertisingExpense 10-K Apr 3, 2019
FY2016 Jan 30, 2016 $383M +3.1% $30.9B 1.2% AdvertisingExpense 10-K Apr 4, 2018
FY2015 Jan 31, 2015 $371M +11.3% $29.1B 1.3% AdvertisingExpense 10-K Mar 28, 2017
FY2014 Feb 1, 2014 $334M +11.7% $27.4B 1.2% AdvertisingExpense 10-K Mar 29, 2016
FY2013 Feb 2, 2013 $299M +9.9% $25.9B 1.2% AdvertisingExpense 10-K Mar 31, 2015
FY2012 Jan 28, 2012 $272M +8.7% $23.2B 1.2% AdvertisingExpense 10-K Apr 1, 2014
FY2011 Jan 29, 2011 $250M +9.8% $21.9B 1.1% AdvertisingExpense 10-K Apr 2, 2013
FY2010 Jan 30, 2010 $228M -10.4% $20.3B 1.1% AdvertisingExpense 10-K Mar 27, 2012
FY2009 Jan 31, 2009 $254M n/a $19B 1.3% AdvertisingExpense 10-K Mar 30, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to TJX Companies in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
98 HP $718M 1.3% +14.3% FY2025
99 Church & Dwight $709M 11.4% +1.5% FY2025
100 US Bancorp $705M 2.5% +13.9% FY2025
101 Dell Technologies $700M 0.6% -12.5% FY2026
102 Royal Caribbean Cruises $693M 3.9% +13.2% FY2025
103 Somnigroup (Tempur Sealy) $692M 9.3% +47.0% FY2025
104 TJX Companies $680M 1.1% +10.2% FY2026

Full ranking of 336 companies · Biggest increases #130 · Lowest ad-to-revenue #35 · Up 5+ years in a row #53

Questions

How much does TJX Companies spend on advertising?

TJX Companies spent $680M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 31, 2026.

What percentage of revenue does TJX Companies spend on advertising?

1.1% of revenue in fiscal 2026 ($680M of $60.4B). The median across the 336 companies tracked is 5.2%.

Is TJX Companies spending more on advertising?

Yes. Ad spend rose 10.2% in fiscal 2026 from fiscal 2025. It has risen 5 years in a row.

How does TJX Companies rank by advertising spend?

#104 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does TJX Companies's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 31, 2026
Accession number
0000109198-26-000008
Company
TJX COMPANIES INC /DE/, CIK 109198, SIC 5651 (Retail-Family Clothing Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
TJX Companies advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 31, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/tjx-companies/advertising-spend/
Download
CSV, all years · CSV, all 336 companies