US Bancorp advertising spend, FY2025

US Bancorp (USB) reported $705M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.5% of revenue of $28.7B. Up 13.9% from FY2024.

Ad spend, FY2025
$705M
year ended Dec 31, 2025
Change vs prior year
+13.9%
vs FY2024
Share of revenue
2.5%
of $28.7B revenue
Rank by ad spend
#100
of 336 companies

Key facts

  • Ad spend is 2.0x its FY2015 level ($361M), faster than revenue (1.4x).
  • The highest year on file is FY2023 at $726M; FY2025 is 3% below it.
  • Largest increase +59.2% in FY2023; largest cut -25.4% in FY2020.
  • Ad spend is 2.5% of revenue, up from 1.4% in FY2020.
  • US Bancorp spends more on advertising than 70% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2007 (ended 2007-12-31): $260M 2007 FY2008 (ended 2008-12-31): $310M FY2009 (ended 2009-12-31): $378M FY2010 (ended 2010-12-31): $360M 2010 FY2011 (ended 2011-12-31): $369M FY2012 (ended 2012-12-31): $388M FY2013 (ended 2013-12-31): $357M 2013 FY2014 (ended 2014-12-31): $382M FY2015 (ended 2015-12-31): $361M FY2016 (ended 2016-12-31): $435M 2016 FY2017 (ended 2017-12-31): $542M FY2018 (ended 2018-12-31): $429M FY2019 (ended 2019-12-31): $426M 2019 FY2020 (ended 2020-12-31): $318M FY2021 (ended 2021-12-31): $366M FY2022 (ended 2022-12-31): $456M 2022 FY2023 (ended 2023-12-31): $726M FY2024 (ended 2024-12-31): $619M FY2025 (ended 2025-12-31): $705M 2025 $705M

Ad spend as % of revenue

0% 1% 2% 3% FY2007 (ended 2007-12-31): 1.9% 2007 FY2008 (ended 2008-12-31): 2.1% FY2009 (ended 2009-12-31): 2.3% FY2010 (ended 2010-12-31): 2.0% 2010 FY2011 (ended 2011-12-31): 2.0% FY2012 (ended 2012-12-31): 1.9% FY2013 (ended 2013-12-31): 1.8% 2013 FY2014 (ended 2014-12-31): 1.9% FY2015 (ended 2015-12-31): 1.8% FY2016 (ended 2016-12-31): 2.0% 2016 FY2017 (ended 2017-12-31): 2.5% FY2018 (ended 2018-12-31): 1.9% FY2019 (ended 2019-12-31): 1.9% 2019 FY2020 (ended 2020-12-31): 1.4% FY2021 (ended 2021-12-31): 1.6% FY2022 (ended 2022-12-31): 1.9% 2022 FY2023 (ended 2023-12-31): 2.6% FY2024 (ended 2024-12-31): 2.3% FY2025 (ended 2025-12-31): 2.5% 2025 2.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $705M +13.9% $28.7B 2.5% MarketingAndAdvertisingExpense 10-K Feb 23, 2026
FY2024 Dec 31, 2024 $619M -14.7% $27.5B 2.3% MarketingAndAdvertisingExpense 10-K Feb 23, 2026
FY2023 Dec 31, 2023 $726M +59.2% $28.1B 2.6% MarketingAndAdvertisingExpense 10-K Feb 23, 2026
FY2022 Dec 31, 2022 $456M +24.6% $24.3B 1.9% MarketingAndAdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $366M +15.1% $22.7B 1.6% MarketingAndAdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $318M -25.4% $23.2B 1.4% MarketingAndAdvertisingExpense 10-K Feb 27, 2023
FY2019 Dec 31, 2019 $426M -0.7% $22.9B 1.9% MarketingAndAdvertisingExpense 10-K Feb 22, 2022
FY2018 Dec 31, 2018 $429M -20.8% $22.6B 1.9% MarketingAndAdvertisingExpense 10-K Feb 23, 2021
FY2017 Dec 31, 2017 $542M +24.6% $21.9B 2.5% MarketingAndAdvertisingExpense 10-K Feb 20, 2020
FY2016 Dec 31, 2016 $435M +20.5% $21.3B 2.0% MarketingAndAdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $361M -5.5% $20.3B 1.8% MarketingAndAdvertisingExpense 10-K Feb 22, 2018
FY2014 Dec 31, 2014 $382M +7.0% $20.2B 1.9% MarketingAndAdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $357M -8.0% $19.6B 1.8% MarketingAndAdvertisingExpense 10-K Feb 25, 2016
FY2012 Dec 31, 2012 $388M +5.1% $20.3B 1.9% MarketingAndAdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $369M +2.5% $18.9B 2.0% MarketingAndAdvertisingExpense 10-K Feb 21, 2014
FY2010 Dec 31, 2010 $360M -4.8% $17.9B 2.0% MarketingAndAdvertisingExpense 10-K Feb 22, 2013
FY2009 Dec 31, 2009 $378M +21.9% $16.5B 2.3% MarketingAndAdvertisingExpense 10-K Feb 23, 2012
FY2008 Dec 31, 2008 $310M +19.2% $14.5B 2.1% MarketingAndAdvertisingExpense 10-K Feb 28, 2011
FY2007 Dec 31, 2007 $260M n/a $14B 1.9% MarketingAndAdvertisingExpense 10-K Feb 26, 2010

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to US Bancorp in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
97 Kohl's $725M 4.7% -7.9% FY2026
98 HP $718M 1.3% +14.3% FY2025
99 Church & Dwight $709M 11.4% +1.5% FY2025
100 US Bancorp $705M 2.5% +13.9% FY2025
101 Dell Technologies $700M 0.6% -12.5% FY2026
102 Royal Caribbean Cruises $693M 3.9% +13.2% FY2025
103 Somnigroup (Tempur Sealy) $692M 9.3% +47.0% FY2025

Full ranking of 336 companies · Biggest increases #100

Questions

How much does US Bancorp spend on advertising?

US Bancorp spent $705M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 23, 2026.

What percentage of revenue does US Bancorp spend on advertising?

2.5% of revenue in fiscal 2025 ($705M of $28.7B). The median across the 336 companies tracked is 5.2%.

Is US Bancorp spending more on advertising?

Yes. Ad spend rose 13.9% in fiscal 2025 from fiscal 2024.

How does US Bancorp rank by advertising spend?

#100 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does US Bancorp's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 23, 2026
Accession number
0000036104-26-000011
Company
US BANCORP \DE\, CIK 36104, SIC 6021 (National Commercial Banks)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
US Bancorp advertising spend, FY2007-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/us-bancorp/advertising-spend/
Download
CSV, all years · CSV, all 336 companies