Cimpress advertising spend, FY2026

Cimpress (CMPR) reported $468M of advertising expense for the fiscal year ended Jun 30, 2026. That is 12.5% of revenue of $3.7B. Up 4.8% from FY2025.

Ad spend, FY2026
$468M
year ended Jun 30, 2026
Change vs prior year
+4.8%
vs FY2025
Share of revenue
12.5%
of $3.7B revenue
Rank by ad spend
#133
of 336 companies

Key facts

  • Ad spend is 1.4x its FY2021 level ($334M), in line with revenue (1.5x).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +42.8% in FY2012; largest cut -29.3% in FY2020.
  • Ad spend has risen 6 years in a row.
  • Ad spend is 12.5% of revenue, down from 13.0% in FY2021.
  • Cimpress spends more on advertising than 61% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.4x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2009 (ended 2009-06-30): $95.4M FY2010 (ended 2010-06-30): $136M 2010 FY2011 (ended 2011-06-30): $177M FY2012 (ended 2012-06-30): $253M FY2013 (ended 2013-06-30): $287M 2013 FY2014 (ended 2014-06-30): $268M FY2015 (ended 2015-06-30): $286M FY2017 (ended 2017-06-30): $364M 2017 FY2018 (ended 2018-06-30): $433M FY2019 (ended 2019-06-30): $428M FY2020 (ended 2020-06-30): $302M 2020 FY2021 (ended 2021-06-30): $334M FY2022 (ended 2022-06-30): $409M FY2023 (ended 2023-06-30): $418M 2023 FY2024 (ended 2024-06-30): $436M FY2025 (ended 2025-06-30): $446M FY2026 (ended 2026-06-30): $468M 2026 $468M

Ad spend as % of revenue

0% 10% 20% 30% FY2009 (ended 2009-06-30): 18.5% FY2010 (ended 2010-06-30): 20.2% 2010 FY2011 (ended 2011-06-30): 21.7% FY2012 (ended 2012-06-30): 24.8% FY2013 (ended 2013-06-30): 24.6% 2013 FY2014 (ended 2014-06-30): 21.1% FY2015 (ended 2015-06-30): 19.1% FY2017 (ended 2017-06-30): 17.0% 2017 FY2018 (ended 2018-06-30): 16.7% FY2019 (ended 2019-06-30): 15.5% FY2020 (ended 2020-06-30): 12.2% 2020 FY2021 (ended 2021-06-30): 13.0% FY2022 (ended 2022-06-30): 14.1% FY2023 (ended 2023-06-30): 13.6% 2023 FY2024 (ended 2024-06-30): 13.3% FY2025 (ended 2025-06-30): 13.1% FY2026 (ended 2026-06-30): 12.5% 2026 12.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jun 30, 2026 $468M +4.8% $3.7B 12.5% AdvertisingExpense 10-K Aug 7, 2026
FY2025 Jun 30, 2025 $446M +2.3% $3.4B 13.1% AdvertisingExpense 10-K Aug 7, 2026
FY2024 Jun 30, 2024 $436M +4.5% $3.3B 13.3% AdvertisingExpense 10-K Aug 7, 2026
FY2023 Jun 30, 2023 $418M +2.3% $3.1B 13.6% AdvertisingExpense 10-K Aug 8, 2025
FY2022 Jun 30, 2022 $409M +22.4% $2.9B 14.1% AdvertisingExpense 10-K Aug 9, 2024
FY2021 Jun 30, 2021 $334M +10.3% $2.6B 13.0% AdvertisingExpense 10-K Aug 4, 2023
FY2020 Jun 30, 2020 $302M -29.3% $2.5B 12.2% AdvertisingExpense 10-K Aug 5, 2022
FY2019 Jun 30, 2019 $428M -1.1% $2.8B 15.5% AdvertisingExpense 10-K Aug 6, 2021
FY2018 Jun 30, 2018 $433M +18.9% $2.6B 16.7% AdvertisingExpense 10-K Aug 11, 2020
FY2017 Jun 30, 2017 $364M n/a $2.1B 17.0% AdvertisingExpense 10-K Aug 9, 2019
FY2015 Jun 30, 2015 $286M +6.9% $1.5B 19.1% AdvertisingExpense 10-K Aug 14, 2015
FY2014 Jun 30, 2014 $268M -6.8% $1.3B 21.1% AdvertisingExpense 10-K Aug 14, 2015
FY2013 Jun 30, 2013 $287M +13.6% $1.2B 24.6% AdvertisingExpense 10-K Aug 14, 2015
FY2012 Jun 30, 2012 $253M +42.8% $1B 24.8% AdvertisingExpense 10-K Aug 15, 2014
FY2011 Jun 30, 2011 $177M +30.5% $817M 21.7% AdvertisingExpense 10-K Aug 15, 2013
FY2010 Jun 30, 2010 $136M +42.2% $670M 20.2% AdvertisingExpense 10-K Aug 15, 2012
FY2009 Jun 30, 2009 $95.4M n/a $516M 18.5% AdvertisingExpense 10-K Aug 17, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Cimpress in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
128 Bausch & Lomb $495M 9.7% -6.3% FY2025
129 Ulta Beauty $491M 4.0% +13.8% FY2026
130 NerdWallet $486M 58.1% +31.4% FY2025
131 Maplebear (Instacart) $485M 13.0% +6.1% FY2025
132 Block (Square, Cash App) $478M 2.0% +41.5% FY2025
133 Cimpress $468M 12.5% +4.8% FY2026
134 Brown-Forman $462M 9.1% -4.5% FY2026

Full ranking of 336 companies · Biggest increases #182 · Up 5+ years in a row #34

Questions

How much does Cimpress spend on advertising?

Cimpress spent $468M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 7, 2026.

What percentage of revenue does Cimpress spend on advertising?

12.5% of revenue in fiscal 2026 ($468M of $3.7B). The median across the 336 companies tracked is 5.2%.

Is Cimpress spending more on advertising?

Yes. Ad spend rose 4.8% in fiscal 2026 from fiscal 2025. It has risen 6 years in a row.

How does Cimpress rank by advertising spend?

#133 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Cimpress's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Aug 7, 2026
Accession number
0001262976-26-000027
Company
CIMPRESS plc, CIK 1262976, SIC 2750 (Commercial Printing)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Cimpress advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 7, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/cimpress/advertising-spend/
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CSV, all years · CSV, all 336 companies