FedEx advertising spend, FY2026

FedEx (FDX) reported $436M of advertising expense for the fiscal year ended May 31, 2026. That is 0.5% of revenue of $94.7B. Up 2.6% from FY2025.

Ad spend, FY2026
$436M
year ended May 31, 2026
Change vs prior year
+2.6%
vs FY2025
Share of revenue
0.5%
of $94.7B revenue
Rank by ad spend
#136
of 336 companies

Key facts

  • Ad spend is 1.0x its FY2016 level ($417M), slower than revenue (1.9x).
  • The highest year on file is FY2022 at $470M; FY2026 is 7% below it.
  • Largest increase +12.3% in FY2012; largest cut -8.8% in FY2020.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.5% of revenue, about the same as 0.5% in FY2021.
  • FedEx spends more on advertising than 60% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2009 (ended 2009-05-31): $379M FY2010 (ended 2010-05-31): $374M FY2011 (ended 2011-05-31): $375M 2011 FY2012 (ended 2012-05-31): $421M FY2013 (ended 2013-05-31): $424M FY2014 (ended 2014-05-31): $407M 2014 FY2015 (ended 2015-05-31): $403M FY2016 (ended 2016-05-31): $417M FY2017 (ended 2017-05-31): $458M 2017 FY2018 (ended 2018-05-31): $442M FY2019 (ended 2019-05-31): $468M FY2020 (ended 2020-05-31): $427M 2020 FY2021 (ended 2021-05-31): $428M FY2022 (ended 2022-05-31): $470M FY2023 (ended 2023-05-31): $435M 2023 FY2024 (ended 2024-05-31): $421M FY2025 (ended 2025-05-31): $425M FY2026 (ended 2026-05-31): $436M 2026 $436M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-05-31): 1.1% FY2010 (ended 2010-05-31): 1.1% FY2011 (ended 2011-05-31): 1.0% 2011 FY2012 (ended 2012-05-31): 1.0% FY2013 (ended 2013-05-31): 1.0% FY2014 (ended 2014-05-31): 0.9% 2014 FY2015 (ended 2015-05-31): 0.8% FY2016 (ended 2016-05-31): 0.8% FY2017 (ended 2017-05-31): 0.8% 2017 FY2018 (ended 2018-05-31): 0.7% FY2019 (ended 2019-05-31): 0.7% FY2020 (ended 2020-05-31): 0.6% 2020 FY2021 (ended 2021-05-31): 0.5% FY2022 (ended 2022-05-31): 0.5% FY2023 (ended 2023-05-31): 0.5% 2023 FY2024 (ended 2024-05-31): 0.5% FY2025 (ended 2025-05-31): 0.5% FY2026 (ended 2026-05-31): 0.5% 2026 0.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 May 31, 2026 $436M +2.6% $94.7B 0.5% MarketingAndAdvertisingExpense 10-K Jul 20, 2026
FY2025 May 31, 2025 $425M +1.0% $87.9B 0.5% MarketingAndAdvertisingExpense 10-K Jul 20, 2026
FY2024 May 31, 2024 $421M -3.2% $87.7B 0.5% MarketingAndAdvertisingExpense 10-K Jul 20, 2026
FY2023 May 31, 2023 $435M -7.4% $90.2B 0.5% MarketingAndAdvertisingExpense 10-K Jul 21, 2025
FY2022 May 31, 2022 $470M +9.8% $93.5B 0.5% MarketingAndAdvertisingExpense 10-K Jul 15, 2024
FY2021 May 31, 2021 $428M +0.2% $84B 0.5% MarketingAndAdvertisingExpense 10-K Jul 17, 2023
FY2020 May 31, 2020 $427M -8.8% $69.2B 0.6% MarketingAndAdvertisingExpense 10-K Jul 18, 2022
FY2019 May 31, 2019 $468M +5.9% $69.7B 0.7% MarketingAndAdvertisingExpense 10-K Jul 19, 2021
FY2018 May 31, 2018 $442M -3.5% $65.5B 0.7% MarketingAndAdvertisingExpense 10-K Jul 20, 2020
FY2017 May 31, 2017 $458M +9.8% $60.3B 0.8% MarketingAndAdvertisingExpense 10-K Jul 16, 2019
FY2016 May 31, 2016 $417M +3.5% $50.4B 0.8% MarketingAndAdvertisingExpense 10-K Jul 16, 2018
FY2015 May 31, 2015 $403M -1.0% $47.5B 0.8% MarketingAndAdvertisingExpense 10-K Jul 17, 2017
FY2014 May 31, 2014 $407M -4.0% $45.6B 0.9% MarketingAndAdvertisingExpense 10-K Jul 18, 2016
FY2013 May 31, 2013 $424M +0.7% $44.3B 1.0% MarketingAndAdvertisingExpense 10-K Jul 14, 2015
FY2012 May 31, 2012 $421M +12.3% $42.7B 1.0% MarketingAndAdvertisingExpense 10-K Jul 14, 2014
FY2011 May 31, 2011 $375M +0.3% $39.3B 1.0% MarketingAndAdvertisingExpense 10-K Jul 15, 2013
FY2010 May 31, 2010 $374M -1.3% $34.7B 1.1% MarketingAndAdvertisingExpense 10-K Jul 16, 2012
FY2009 May 31, 2009 $379M n/a $35.5B 1.1% MarketingAndAdvertisingExpense 10-K Jul 12, 2011

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to FedEx in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
135 Levi Strauss $437M 7.0% +1.6% FY2025
136 FedEx $436M 0.5% +2.6% FY2026
137 TAL Education Group $429M 14.3% +40.4% FY2026
138 Newell Brands $429M 6.0% +2.9% FY2025
139 Vipshop $427M 2.8% +4.7% FY2025
140 SoFi Technologies $426M 11.8% +32.4% FY2025
141 Charles Schwab $420M 1.8% +5.8% FY2025

Full ranking of 336 companies · Biggest increases #212 · Lowest ad-to-revenue #9

Questions

How much does FedEx spend on advertising?

FedEx spent $436M on advertising in fiscal 2026, the year ended May 31, 2026, according to its 10-K filed Jul 20, 2026.

What percentage of revenue does FedEx spend on advertising?

0.5% of revenue in fiscal 2026 ($436M of $94.7B). The median across the 336 companies tracked is 5.2%.

Is FedEx spending more on advertising?

Yes. Ad spend rose 2.6% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.

How does FedEx rank by advertising spend?

#136 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does FedEx's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed Jul 20, 2026
Accession number
0001048911-26-000105
Company
FEDEX CORP, CIK 1048911, SIC 4513 (Air Courier Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
FedEx advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jul 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/fedex/advertising-spend/
Download
CSV, all years · CSV, all 336 companies