Levi Strauss advertising spend, FY2025

Levi Strauss (LEVI) reported $437M of advertising expense for the fiscal year ended Nov 30, 2025. That is 7.0% of revenue of $6.3B. Up 1.6% from FY2024.

Ad spend, FY2025
$437M
year ended Nov 30, 2025
Change vs prior year
+1.6%
vs FY2024
Share of revenue
7.0%
of $6.3B revenue
Rank by ad spend
#135
of 336 companies

Key facts

  • Ad spend is 1.6x its FY2015 level ($276M), faster than revenue (1.4x).
  • The highest year on file is FY2022 at $464M; FY2025 is 6% below it.
  • Largest increase +31.1% in FY2021; largest cut -17.0% in FY2012.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 7.0% of revenue, down from 7.4% in FY2020.
  • Levi Strauss spends more on advertising than 60% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2010 (ended 2010-11-28): $328M FY2011 (ended 2011-11-27): $314M 2011 FY2012 (ended 2012-11-25): $260M FY2013 (ended 2013-11-24): $274M 2013 FY2014 (ended 2014-11-30): $273M FY2015 (ended 2015-11-29): $276M 2015 FY2016 (ended 2016-11-27): $284M FY2017 (ended 2017-11-26): $323M 2017 FY2018 (ended 2018-11-25): $400M FY2019 (ended 2019-11-24): $399M 2019 FY2020 (ended 2020-11-29): $331M FY2021 (ended 2021-11-28): $435M 2021 FY2022 (ended 2022-11-27): $464M FY2023 (ended 2023-11-26): $404M 2023 FY2024 (ended 2024-12-01): $430M FY2025 (ended 2025-11-30): $437M 2025 $437M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2010 (ended 2010-11-28): 7.4% FY2011 (ended 2011-11-27): 6.6% 2011 FY2012 (ended 2012-11-25): 5.6% FY2013 (ended 2013-11-24): 5.9% 2013 FY2014 (ended 2014-11-30): 5.7% FY2015 (ended 2015-11-29): 6.1% 2015 FY2016 (ended 2016-11-27): 6.2% FY2017 (ended 2017-11-26): 6.6% 2017 FY2018 (ended 2018-11-25): 7.2% FY2019 (ended 2019-11-24): 6.9% 2019 FY2020 (ended 2020-11-29): 7.4% FY2021 (ended 2021-11-28): 7.5% 2021 FY2022 (ended 2022-11-27): 7.5% FY2023 (ended 2023-11-26): 6.9% 2023 FY2024 (ended 2024-12-01): 7.1% FY2025 (ended 2025-11-30): 7.0% 2025 7.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Nov 30, 2025 $437M +1.6% $6.3B 7.0% AdvertisingExpense 10-K Jan 28, 2026
FY2024 Dec 1, 2024 $430M +6.4% $6B 7.1% AdvertisingExpense 10-K Jan 28, 2026
FY2023 Nov 26, 2023 $404M -12.8% $5.8B 6.9% AdvertisingExpense 10-K Jan 28, 2026
FY2022 Nov 27, 2022 $464M +6.7% $6.2B 7.5% AdvertisingExpense 10-K Jan 29, 2025
FY2021 Nov 28, 2021 $435M +31.1% $5.8B 7.5% AdvertisingExpense 10-K Jan 25, 2024
FY2020 Nov 29, 2020 $331M -17.0% $4.5B 7.4% AdvertisingExpense 10-K Jan 25, 2023
FY2019 Nov 24, 2019 $399M -0.2% $5.8B 6.9% AdvertisingExpense 10-K Jan 26, 2022
FY2018 Nov 25, 2018 $400M +23.8% $5.6B 7.2% AdvertisingExpense 10-K Jan 27, 2021
FY2017 Nov 26, 2017 $323M +13.8% $4.9B 6.6% AdvertisingExpense 10-K Jan 30, 2020
FY2016 Nov 27, 2016 $284M +2.7% $4.6B 6.2% AdvertisingExpense 10-K Feb 5, 2019
FY2015 Nov 29, 2015 $276M +1.3% $4.5B 6.1% AdvertisingExpense 10-K Feb 7, 2018
FY2014 Nov 30, 2014 $273M -0.4% $4.8B 5.7% AdvertisingExpense 10-K Feb 9, 2017
FY2013 Nov 24, 2013 $274M +5.2% $4.7B 5.9% AdvertisingExpense 10-K Feb 11, 2016
FY2012 Nov 25, 2012 $260M -17.0% $4.6B 5.6% AdvertisingExpense 10-K Feb 12, 2015
FY2011 Nov 27, 2011 $314M -4.3% $4.8B 6.6% AdvertisingExpense 10-K Feb 7, 2013
FY2010 Nov 28, 2010 $328M n/a $4.4B 7.4% AdvertisingExpense 10-K Feb 7, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Levi Strauss in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
135 Levi Strauss $437M 7.0% +1.6% FY2025
136 FedEx $436M 0.5% +2.6% FY2026
137 TAL Education Group $429M 14.3% +40.4% FY2026
138 Newell Brands $429M 6.0% +2.9% FY2025
139 Vipshop $427M 2.8% +4.7% FY2025
140 SoFi Technologies $426M 11.8% +32.4% FY2025
141 Charles Schwab $420M 1.8% +5.8% FY2025

Full ranking of 336 companies · Biggest increases #227

Questions

How much does Levi Strauss spend on advertising?

Levi Strauss spent $437M on advertising in fiscal 2025, the year ended Nov 30, 2025, according to its 10-K filed Jan 28, 2026.

What percentage of revenue does Levi Strauss spend on advertising?

7.0% of revenue in fiscal 2025 ($437M of $6.3B). The median across the 336 companies tracked is 5.2%.

Is Levi Strauss spending more on advertising?

Yes. Ad spend rose 1.6% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Levi Strauss rank by advertising spend?

#135 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Levi Strauss's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Jan 28, 2026
Accession number
0000094845-26-000008
Company
LEVI STRAUSS & CO, CIK 94845, SIC 2300 (Apparel & Other Finishd Prods of Fabrics & Similar Matl)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Levi Strauss advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jan 28, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/levi-strauss/advertising-spend/
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CSV, all years · CSV, all 336 companies