Lumen Technologies advertising spend, FY2025

Lumen Technologies (LUMN) reported $84M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.7% of revenue of $12.4B. Down 10.6% from FY2024.

Ad spend, FY2025
$84M
year ended Dec 31, 2025
Change vs prior year
-10.6%
vs FY2024
Share of revenue
0.7%
of $12.4B revenue
Rank by ad spend
#374
of 458 companies

Key facts

  • Ad spend is 60% below its FY2015 level ($210M); revenue is 31% lower.
  • The highest year on file is FY2011 at $275M; FY2025 is 69% below it.
  • Largest increase +461.2% in FY2011; largest cut -55.0% in FY2018.
  • Ad spend is 0.7% of revenue, up from 0.3% in FY2020.
  • Lumen Technologies spends more on advertising than 18% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-12-31): $25M FY2010 (ended 2010-12-31): $49M 2010 FY2011 (ended 2011-12-31): $275M FY2012 (ended 2012-12-31): $189M FY2013 (ended 2013-12-31): $210M 2013 FY2014 (ended 2014-12-31): $214M FY2015 (ended 2015-12-31): $210M FY2016 (ended 2016-12-31): $216M 2016 FY2017 (ended 2017-12-31): $218M FY2018 (ended 2018-12-31): $98M FY2019 (ended 2019-12-31): $62M 2019 FY2020 (ended 2020-12-31): $56M FY2021 (ended 2021-12-31): $56M FY2022 (ended 2022-12-31): $62M 2022 FY2023 (ended 2023-12-31): $87M FY2024 (ended 2024-12-31): $94M FY2025 (ended 2025-12-31): $84M 2025 $84M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2009 (ended 2009-12-31): 0.5% FY2010 (ended 2010-12-31): 0.7% 2010 FY2011 (ended 2011-12-31): 1.8% FY2012 (ended 2012-12-31): 1.0% FY2013 (ended 2013-12-31): 1.2% 2013 FY2014 (ended 2014-12-31): 1.2% FY2015 (ended 2015-12-31): 1.2% FY2016 (ended 2016-12-31): 1.2% 2016 FY2017 (ended 2017-12-31): 1.2% FY2018 (ended 2018-12-31): 0.4% FY2019 (ended 2019-12-31): 0.3% 2019 FY2020 (ended 2020-12-31): 0.3% FY2021 (ended 2021-12-31): 0.3% FY2022 (ended 2022-12-31): 0.4% 2022 FY2023 (ended 2023-12-31): 0.6% FY2024 (ended 2024-12-31): 0.7% FY2025 (ended 2025-12-31): 0.7% 2025 0.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $84M -10.6% $12.4B 0.7% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $94M +8.0% $13.1B 0.7% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $87M +40.3% $14.6B 0.6% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $62M +10.7% $17.5B 0.4% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $56M 0.0% $19.7B 0.3% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $56M -9.7% $20.7B 0.3% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $62M -36.7% $21.5B 0.3% AdvertisingExpense 10-K Feb 24, 2022
FY2018 Dec 31, 2018 $98M -55.0% $22.6B 0.4% AdvertisingExpense 10-K Feb 25, 2021
FY2017 Dec 31, 2017 $218M +0.9% $17.7B 1.2% AdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 31, 2016 $216M +2.9% $17.5B 1.2% AdvertisingExpense 10-K Mar 11, 2019
FY2015 Dec 31, 2015 $210M -1.9% $17.9B 1.2% AdvertisingExpense 10-K Mar 1, 2018
FY2014 Dec 31, 2014 $214M +1.9% $18B 1.2% AdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $210M +11.1% $18.1B 1.2% AdvertisingExpense 10-K Feb 25, 2016
FY2012 Dec 31, 2012 $189M -31.3% $18.4B 1.0% AdvertisingExpense 10-K Feb 24, 2015
FY2011 Dec 31, 2011 $275M +461.2% $15.4B 1.8% AdvertisingExpense 10-K Feb 27, 2014
FY2010 Dec 31, 2010 $49M +96.0% $7B 0.7% AdvertisingExpense 10-K Mar 1, 2013
FY2009 Dec 31, 2009 $25M n/a $5B 0.5% AdvertisingExpense 10-K Feb 28, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Lumen Technologies in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
370 Polaris $85.7M 1.2% +0.2% FY2025
371 Callaway Golf $84.8M 4.1% -4.5% FY2025
372 American Public Education $84.4M 13.0% +7.4% FY2025
373 Invesco $84M 1.3% +3.3% FY2025
374 Lumen Technologies $84M 0.7% -10.6% FY2025
375 Trimble $83.8M 2.3% +44.7% FY2026
376 Okta $83M 2.8% +22.1% FY2026

Full ranking of 458 companies · Biggest cuts #43 · Lowest ad-to-revenue #32

Questions

How much does Lumen Technologies spend on advertising?

Lumen Technologies spent $84M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Lumen Technologies spend on advertising?

0.7% of revenue in fiscal 2025 ($84M of $12.4B). The median across the 458 companies tracked is 4.6%.

Is Lumen Technologies spending more on advertising?

No. Ad spend fell 10.6% in fiscal 2025 from fiscal 2024.

How does Lumen Technologies rank by advertising spend?

#374 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Lumen Technologies's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0000018926-26-000014
Company
Lumen Technologies, Inc., CIK 18926, SIC 4813 (Telephone Communications (No Radiotelephone))
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Lumen Technologies advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lumen-technologies/advertising-spend/
Download
CSV, all years · CSV, all 458 companies