Okta advertising spend, FY2026
Okta (OKTA) reported $83M of advertising expense for the fiscal year ended Jan 31, 2026. That is 2.8% of revenue of $2.9B. Up 22.1% from FY2025.
Key facts
- Ad spend is 22x its FY2016 level ($3.7M).
- FY2026 is the highest year on file, going back to FY2016.
- Largest increase +139.4% in FY2022; largest cut -15.6% in FY2024.
- Ad spend has risen 2 years in a row.
- Ad spend is 2.8% of revenue, down from 4.0% in FY2021.
- Okta spends more on advertising than 18% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $83M | +22.1% | $2.9B | 2.8% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2025 | Jan 31, 2025 | $68M | +4.6% | $2.6B | 2.6% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2024 | Jan 31, 2024 | $65M | -15.6% | $2.3B | 2.9% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2023 | Jan 31, 2023 | $77M | -2.5% | $1.9B | 4.1% | AdvertisingExpense | 10-K Mar 5, 2025 |
| FY2022 | Jan 31, 2022 | $79M | +139.4% | $1.3B | 6.1% | AdvertisingExpense | 10-K Mar 1, 2024 |
| FY2021 | Jan 31, 2021 | $33M | +94.1% | $835M | 4.0% | AdvertisingExpense | 10-K Mar 3, 2023 |
| FY2020 | Jan 31, 2020 | $17M | +70.0% | $586M | 2.9% | AdvertisingExpense | 10-K Mar 7, 2022 |
| FY2019 | Jan 31, 2019 | $10M | +6.4% | $399M | 2.5% | AdvertisingExpense | 10-K Mar 4, 2021 |
| FY2018 | Jan 31, 2018 | $9.4M | +113.6% | $257M | 3.7% | AdvertisingExpense | 10-K Mar 6, 2020 |
| FY2017 | Jan 31, 2017 | $4.4M | +18.9% | $161M | 2.7% | AdvertisingExpense | 10-K Mar 14, 2019 |
| FY2016 | Jan 31, 2016 | $3.7M | n/a | n/a | n/a | AdvertisingExpense | 10-K Mar 12, 2018 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Okta in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 373 | Invesco | $84M | 1.3% | +3.3% | FY2025 |
| 374 | Lumen Technologies | $84M | 0.7% | -10.6% | FY2025 |
| 375 | Trimble | $83.8M | 2.3% | +44.7% | FY2026 |
| 376 | Okta | $83M | 2.8% | +22.1% | FY2026 |
| 377 | Ross Stores | $82M | 0.4% | +16.8% | FY2026 |
| 378 | Thor Industries | $81.8M | 0.9% | +4.4% | FY2026 |
| 379 | Dropbox | $81.8M | 3.2% | -42.6% | FY2025 |
Questions
How much does Okta spend on advertising?
Okta spent $83M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 5, 2026.
What percentage of revenue does Okta spend on advertising?
2.8% of revenue in fiscal 2026 ($83M of $2.9B). The median across the 458 companies tracked is 4.6%.
Is Okta spending more on advertising?
Yes. Ad spend rose 22.1% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.
How does Okta rank by advertising spend?
#376 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Okta's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Mar 5, 2026
- Accession number
0001660134-26-000020- Company
- Okta, Inc., CIK 1660134, SIC 7372 (Services-Prepackaged Software)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Okta advertising spend, FY2016-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 5, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/okta/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies