Ross Stores advertising spend, FY2026

Ross Stores (ROST) reported $82M of advertising expense for the fiscal year ended Jan 31, 2026. That is 0.4% of revenue of $22.8B. Up 16.8% from FY2025.

Ad spend, FY2026
$82M
year ended Jan 31, 2026
Change vs prior year
+16.8%
vs FY2025
Share of revenue
0.4%
of $22.8B revenue
Rank by ad spend
#377
of 458 companies

Key facts

  • Ad spend is 1.1x its FY2016 level ($77.1M), slower than revenue (1.9x).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +53.2% in FY2022; largest cut -42.6% in FY2021.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 0.4% of revenue, about the same as 0.3% in FY2021.
  • Ross Stores spends more on advertising than 18% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2009 (ended 2009-01-31): $53.9M FY2010 (ended 2010-01-30): $53.5M FY2011 (ended 2011-01-29): $54.3M 2011 FY2012 (ended 2012-01-28): $59.9M FY2013 (ended 2013-02-02): $67.7M FY2014 (ended 2014-02-01): $70.2M 2014 FY2015 (ended 2015-01-31): $72.1M FY2016 (ended 2016-01-30): $77.1M FY2017 (ended 2017-01-28): $73M 2017 FY2018 (ended 2018-02-03): $76.4M FY2019 (ended 2019-02-02): $79.9M FY2020 (ended 2020-02-01): $74M 2020 FY2021 (ended 2021-01-30): $42.5M FY2022 (ended 2022-01-29): $65.1M FY2023 (ended 2023-01-28): $66.5M 2023 FY2024 (ended 2024-02-03): $67.7M FY2025 (ended 2025-02-01): $70.2M FY2026 (ended 2026-01-31): $82M 2026 $82M

Ad spend as % of revenue

0.0% 0.3% 0.5% 0.8% 1.0% FY2009 (ended 2009-01-31): 0.8% FY2010 (ended 2010-01-30): 0.7% FY2011 (ended 2011-01-29): 0.7% 2011 FY2012 (ended 2012-01-28): 0.7% FY2013 (ended 2013-02-02): 0.7% FY2014 (ended 2014-02-01): 0.7% 2014 FY2015 (ended 2015-01-31): 0.7% FY2016 (ended 2016-01-30): 0.6% FY2017 (ended 2017-01-28): 0.6% 2017 FY2018 (ended 2018-02-03): 0.5% FY2019 (ended 2019-02-02): 0.5% FY2020 (ended 2020-02-01): 0.5% 2020 FY2021 (ended 2021-01-30): 0.3% FY2022 (ended 2022-01-29): 0.3% FY2023 (ended 2023-01-28): 0.4% 2023 FY2024 (ended 2024-02-03): 0.3% FY2025 (ended 2025-02-01): 0.3% FY2026 (ended 2026-01-31): 0.4% 2026 0.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $82M +16.8% $22.8B 0.4% AdvertisingExpense 10-K Mar 31, 2026
FY2025 Feb 1, 2025 $70.2M +3.7% $21.1B 0.3% AdvertisingExpense 10-K Mar 31, 2026
FY2024 Feb 3, 2024 $67.7M +1.8% $20.4B 0.3% AdvertisingExpense 10-K Mar 31, 2026
FY2023 Jan 28, 2023 $66.5M +2.2% $18.7B 0.4% AdvertisingExpense 10-K Apr 1, 2025
FY2022 Jan 29, 2022 $65.1M +53.2% $18.9B 0.3% AdvertisingExpense 10-K Apr 2, 2024
FY2021 Jan 30, 2021 $42.5M -42.6% $12.5B 0.3% AdvertisingExpense 10-K Mar 28, 2023
FY2020 Feb 1, 2020 $74M -7.4% $16B 0.5% AdvertisingExpense 10-K Mar 29, 2022
FY2019 Feb 2, 2019 $79.9M +4.6% $15B 0.5% AdvertisingExpense 10-K Mar 30, 2021
FY2018 Feb 3, 2018 $76.4M +4.7% $14.1B 0.5% AdvertisingExpense 10-K Mar 31, 2020
FY2017 Jan 28, 2017 $73M -5.3% $12.9B 0.6% AdvertisingExpense 10-K Apr 2, 2019
FY2016 Jan 30, 2016 $77.1M +6.9% $11.9B 0.6% AdvertisingExpense 10-K Apr 3, 2018
FY2015 Jan 31, 2015 $72.1M +2.7% $11B 0.7% AdvertisingExpense 10-K Mar 28, 2017
FY2014 Feb 1, 2014 $70.2M +3.7% $10.2B 0.7% AdvertisingExpense 10-K Mar 29, 2016
FY2013 Feb 2, 2013 $67.7M +13.0% $9.7B 0.7% AdvertisingExpense 10-K Mar 31, 2015
FY2012 Jan 28, 2012 $59.9M +10.3% $8.6B 0.7% AdvertisingExpense 10-K Apr 1, 2014
FY2011 Jan 29, 2011 $54.3M +1.5% $7.9B 0.7% AdvertisingExpense 10-K Apr 2, 2013
FY2010 Jan 30, 2010 $53.5M -0.7% $7.2B 0.7% AdvertisingExpense 10-K Mar 27, 2012
FY2009 Jan 31, 2009 $53.9M n/a $6.5B 0.8% AdvertisingExpense 10-K Mar 29, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Ross Stores in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
376 Okta $83M 2.8% +22.1% FY2026
377 Ross Stores $82M 0.4% +16.8% FY2026
378 Thor Industries $81.8M 0.9% +4.4% FY2026
379 Dropbox $81.8M 3.2% -42.6% FY2025
380 Pultegroup $81.6M 0.5% +9.4% FY2025
381 CarParts.com $81.3M 14.9% n/a FY2026
382 Pilgrims Pride $80.3M 0.4% +14.6% FY2025

Full ranking of 458 companies · Biggest increases #121 · Lowest ad-to-revenue #10 · Up 5+ years in a row #69

Questions

How much does Ross Stores spend on advertising?

Ross Stores spent $82M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 31, 2026.

What percentage of revenue does Ross Stores spend on advertising?

0.4% of revenue in fiscal 2026 ($82M of $22.8B). The median across the 458 companies tracked is 4.6%.

Is Ross Stores spending more on advertising?

Yes. Ad spend rose 16.8% in fiscal 2026 from fiscal 2025. It has risen 5 years in a row.

How does Ross Stores rank by advertising spend?

#377 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Ross Stores's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 31, 2026
Accession number
0000745732-26-000006
Company
ROSS STORES, INC., CIK 745732, SIC 5651 (Retail-Family Clothing Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Ross Stores advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 31, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/ross-stores/advertising-spend/
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