Pilgrims Pride advertising spend, FY2025

Pilgrims Pride (PPC) reported $80.3M of advertising expense for the fiscal year ended Dec 28, 2025. That is 0.4% of revenue of $18.5B. Up 14.6% from FY2024.

Ad spend, FY2025
$80.3M
year ended Dec 28, 2025
Change vs prior year
+14.6%
vs FY2024
Share of revenue
0.4%
of $18.5B revenue
Rank by ad spend
#382
of 458 companies

Key facts

  • Ad spend is 14x its FY2015 level ($5.8M), faster than revenue (2.1x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +112.1% in FY2016; largest cut -32.3% in FY2012.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.4% of revenue, up from 0.2% in FY2020.
  • Pilgrims Pride spends more on advertising than 17% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-12-26): $10.5M FY2011 (ended 2011-12-25): $9.6M 2011 FY2012 (ended 2012-12-30): $6.5M FY2013 (ended 2013-12-29): $4.9M 2013 FY2014 (ended 2014-12-28): $4.4M FY2015 (ended 2015-12-27): $5.8M 2015 FY2016 (ended 2016-12-25): $12.3M FY2017 (ended 2017-12-31): $18.5M 2017 FY2018 (ended 2018-12-30): $20.8M FY2019 (ended 2019-12-29): $26.5M 2019 FY2020 (ended 2020-12-27): $20.2M FY2021 (ended 2021-12-26): $32.4M 2021 FY2022 (ended 2022-12-25): $58M FY2023 (ended 2023-12-31): $56.7M 2023 FY2024 (ended 2024-12-29): $70.1M FY2025 (ended 2025-12-28): $80.3M 2025 $80.3M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% FY2010 (ended 2010-12-26): 0.2% FY2011 (ended 2011-12-25): 0.1% 2011 FY2012 (ended 2012-12-30): 0.08% FY2013 (ended 2013-12-29): 0.06% 2013 FY2014 (ended 2014-12-28): 0.05% FY2015 (ended 2015-12-27): 0.07% 2015 FY2016 (ended 2016-12-25): 0.1% FY2017 (ended 2017-12-31): 0.2% 2017 FY2018 (ended 2018-12-30): 0.2% FY2019 (ended 2019-12-29): 0.2% 2019 FY2020 (ended 2020-12-27): 0.2% FY2021 (ended 2021-12-26): 0.2% 2021 FY2022 (ended 2022-12-25): 0.3% FY2023 (ended 2023-12-31): 0.3% 2023 FY2024 (ended 2024-12-29): 0.4% FY2025 (ended 2025-12-28): 0.4% 2025 0.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 28, 2025 $80.3M +14.6% $18.5B 0.4% AdvertisingExpense 10-K Feb 12, 2026
FY2024 Dec 29, 2024 $70.1M +23.6% $17.9B 0.4% AdvertisingExpense 10-K Feb 12, 2026
FY2023 Dec 31, 2023 $56.7M -2.2% $17.4B 0.3% AdvertisingExpense 10-K Feb 12, 2026
FY2022 Dec 25, 2022 $58M +79.0% $17.5B 0.3% AdvertisingExpense 10-K Feb 13, 2025
FY2021 Dec 26, 2021 $32.4M +60.4% $14.8B 0.2% AdvertisingExpense 10-K Feb 27, 2024
FY2020 Dec 27, 2020 $20.2M -23.8% $12.1B 0.2% AdvertisingExpense 10-K Feb 9, 2023
FY2019 Dec 29, 2019 $26.5M +27.4% $11.4B 0.2% AdvertisingExpense 10-K Feb 18, 2022
FY2018 Dec 30, 2018 $20.8M +12.4% $10.9B 0.2% AdvertisingExpense 10-K Feb 11, 2021
FY2017 Dec 31, 2017 $18.5M +50.4% $10.8B 0.2% AdvertisingExpense 10-K Feb 21, 2020
FY2016 Dec 25, 2016 $12.3M +112.1% $9.9B 0.1% AdvertisingExpense 10-K Feb 14, 2019
FY2015 Dec 27, 2015 $5.8M +31.8% $8.8B 0.07% AdvertisingExpense 10-K Feb 16, 2018
FY2014 Dec 28, 2014 $4.4M -10.2% $8.6B 0.05% AdvertisingExpense 10-K Feb 9, 2017
FY2013 Dec 29, 2013 $4.9M -24.6% $8.4B 0.06% AdvertisingExpense 10-K Feb 12, 2016
FY2012 Dec 30, 2012 $6.5M -32.3% $8.1B 0.08% AdvertisingExpense 10-K Feb 12, 2015
FY2011 Dec 25, 2011 $9.6M -8.6% $7.5B 0.1% AdvertisingExpense 10-K Feb 21, 2014
FY2010 Dec 26, 2010 $10.5M n/a $6.9B 0.2% AdvertisingExpense 10-K Feb 15, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Pilgrims Pride in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
377 Ross Stores $82M 0.4% +16.8% FY2026
378 Thor Industries $81.8M 0.9% +4.4% FY2026
379 Dropbox $81.8M 3.2% -42.6% FY2025
380 Pultegroup $81.6M 0.5% +9.4% FY2025
381 CarParts.com $81.3M 14.9% n/a FY2026
382 Pilgrims Pride $80.3M 0.4% +14.6% FY2025
383 Roblox $79.2M 1.6% +74.4% FY2025

Full ranking of 458 companies · Biggest increases #136 · Lowest ad-to-revenue #17

Questions

How much does Pilgrims Pride spend on advertising?

Pilgrims Pride spent $80.3M on advertising in fiscal 2025, the year ended Dec 28, 2025, according to its 10-K filed Feb 12, 2026.

What percentage of revenue does Pilgrims Pride spend on advertising?

0.4% of revenue in fiscal 2025 ($80.3M of $18.5B). The median across the 458 companies tracked is 4.6%.

Is Pilgrims Pride spending more on advertising?

Yes. Ad spend rose 14.6% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Pilgrims Pride rank by advertising spend?

#382 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Pilgrims Pride's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 12, 2026
Accession number
0000802481-26-000011
Company
PILGRIMS PRIDE CORP, CIK 802481, SIC 2015 (Poultry Slaughtering and Processing)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Pilgrims Pride advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/pilgrims-pride/advertising-spend/
Download
CSV, all years · CSV, all 458 companies