Pultegroup advertising spend, FY2025

Pultegroup (PHM) reported $81.6M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.5% of revenue of $17.3B. Up 9.4% from FY2024.

Ad spend, FY2025
$81.6M
year ended Dec 31, 2025
Change vs prior year
+9.4%
vs FY2024
Share of revenue
0.5%
of $17.3B revenue
Rank by ad spend
#380
of 458 companies

Key facts

  • Ad spend is 1.8x its FY2015 level ($45.3M), slower than revenue (2.9x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +30.5% in FY2022; largest cut -25.2% in FY2020.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.5% of revenue, up from 0.4% in FY2020.
  • Pultegroup spends more on advertising than 17% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2009 (ended 2009-12-31): $47.1M FY2010 (ended 2010-12-31): $54.9M 2010 FY2011 (ended 2011-12-31): $55.1M FY2012 (ended 2012-12-31): $45.8M FY2013 (ended 2013-12-31): $42.4M 2013 FY2014 (ended 2014-12-31): $41.8M FY2015 (ended 2015-12-31): $45.3M FY2016 (ended 2016-12-31): $50.7M 2016 FY2017 (ended 2017-12-31): $45M FY2018 (ended 2018-12-31): $51M FY2019 (ended 2019-12-31): $53.9M 2019 FY2020 (ended 2020-12-31): $40.3M FY2021 (ended 2021-12-31): $47.2M FY2022 (ended 2022-12-31): $61.6M 2022 FY2023 (ended 2023-12-31): $57.5M FY2024 (ended 2024-12-31): $74.6M FY2025 (ended 2025-12-31): $81.6M 2025 $81.6M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-12-31): 1.2% FY2010 (ended 2010-12-31): 1.2% 2010 FY2011 (ended 2011-12-31): 1.3% FY2012 (ended 2012-12-31): 1.0% FY2013 (ended 2013-12-31): 0.7% 2013 FY2014 (ended 2014-12-31): 0.7% FY2015 (ended 2015-12-31): 0.8% FY2016 (ended 2016-12-31): 0.7% 2016 FY2017 (ended 2017-12-31): 0.5% FY2018 (ended 2018-12-31): 0.5% FY2019 (ended 2019-12-31): 0.5% 2019 FY2020 (ended 2020-12-31): 0.4% FY2021 (ended 2021-12-31): 0.3% FY2022 (ended 2022-12-31): 0.4% 2022 FY2023 (ended 2023-12-31): 0.4% FY2024 (ended 2024-12-31): 0.4% FY2025 (ended 2025-12-31): 0.5% 2025 0.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $81.6M +9.4% $17.3B 0.5% AdvertisingExpense 10-K Feb 4, 2026
FY2024 Dec 31, 2024 $74.6M +29.7% $17.9B 0.4% AdvertisingExpense 10-K Feb 4, 2026
FY2023 Dec 31, 2023 $57.5M -6.7% $16.1B 0.4% AdvertisingExpense 10-K Feb 4, 2026
FY2022 Dec 31, 2022 $61.6M +30.5% $16B 0.4% AdvertisingExpense 10-K Feb 6, 2025
FY2021 Dec 31, 2021 $47.2M +17.1% $13.7B 0.3% AdvertisingExpense 10-K Feb 5, 2024
FY2020 Dec 31, 2020 $40.3M -25.2% $11B 0.4% AdvertisingExpense 10-K Feb 6, 2023
FY2019 Dec 31, 2019 $53.9M +5.7% $10.2B 0.5% AdvertisingExpense 10-K Feb 7, 2022
FY2018 Dec 31, 2018 $51M +13.3% $10.2B 0.5% AdvertisingExpense 10-K Feb 2, 2021
FY2017 Dec 31, 2017 $45M -11.2% $8.6B 0.5% AdvertisingExpense 10-K Jan 30, 2020
FY2016 Dec 31, 2016 $50.7M +11.9% $7.7B 0.7% AdvertisingExpense 10-K Jan 31, 2019
FY2015 Dec 31, 2015 $45.3M +8.4% $6B 0.8% AdvertisingExpense 10-K Feb 7, 2018
FY2014 Dec 31, 2014 $41.8M -1.4% $5.8B 0.7% AdvertisingExpense 10-K Feb 1, 2017
FY2013 Dec 31, 2013 $42.4M -7.4% $5.7B 0.7% AdvertisingExpense 10-K Feb 8, 2016
FY2012 Dec 31, 2012 $45.8M -16.9% $4.8B 1.0% AdvertisingExpense 10-K Feb 4, 2015
FY2011 Dec 31, 2011 $55.1M +0.4% $4.1B 1.3% AdvertisingExpense 10-K Feb 5, 2014
FY2010 Dec 31, 2010 $54.9M +16.6% $4.6B 1.2% AdvertisingExpense 10-K Feb 6, 2013
FY2009 Dec 31, 2009 $47.1M n/a $4.1B 1.2% AdvertisingExpense 10-K Feb 9, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Pultegroup in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
376 Okta $83M 2.8% +22.1% FY2026
377 Ross Stores $82M 0.4% +16.8% FY2026
378 Thor Industries $81.8M 0.9% +4.4% FY2026
379 Dropbox $81.8M 3.2% -42.6% FY2025
380 Pultegroup $81.6M 0.5% +9.4% FY2025
381 CarParts.com $81.3M 14.9% n/a FY2026
382 Pilgrims Pride $80.3M 0.4% +14.6% FY2025

Full ranking of 458 companies · Biggest increases #189 · Lowest ad-to-revenue #20

Questions

How much does Pultegroup spend on advertising?

Pultegroup spent $81.6M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 4, 2026.

What percentage of revenue does Pultegroup spend on advertising?

0.5% of revenue in fiscal 2025 ($81.6M of $17.3B). The median across the 458 companies tracked is 4.6%.

Is Pultegroup spending more on advertising?

Yes. Ad spend rose 9.4% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Pultegroup rank by advertising spend?

#380 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Pultegroup's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 4, 2026
Accession number
0000822416-26-000007
Company
PULTEGROUP INC/MI/, CIK 822416, SIC 1531 (Operative Builders)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Pultegroup advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 4, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/pultegroup/advertising-spend/
Download
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