CarParts.com advertising spend, FY2026

CarParts.com (PRTS) reported $81.3M of advertising expense for the fiscal year ended Jan 3, 2026. That is 14.9% of revenue of $548M.

Ad spend, FY2026
$81.3M
year ended Jan 3, 2026
Change vs prior year
n/a
vs FY2024
Share of revenue
14.9%
of $548M revenue
Rank by ad spend
#381
of 458 companies

Key facts

  • Ad spend is 3.6x its FY2016 level ($22.6M), faster than revenue (1.8x).
  • The highest year on file is FY2023 at $83.1M; FY2026 is 2% below it.
  • Largest increase +48.9% in FY2011; largest cut -25.9% in FY2012.
  • Ad spend is 14.9% of revenue, up from 12.3% in FY2021.
  • CarParts.com spends more on advertising than 17% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 3.3x the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-01-02): $19.1M FY2011 (ended 2011-12-31): $28.4M 2011 FY2012 (ended 2012-12-29): $21.1M FY2013 (ended 2013-12-28): $16.6M 2013 FY2015 (ended 2015-01-03): $18.5M FY2016 (ended 2016-12-31): $22.6M 2016 FY2017 (ended 2017-12-30): $21.1M FY2018 (ended 2018-12-29): $20.9M 2018 FY2019 (ended 2019-12-28): $25.7M FY2021 (ended 2021-01-02): $54.6M 2021 FY2022 (ended 2022-12-31): $79.9M FY2023 (ended 2023-12-30): $83.1M 2023 FY2024 (ended 2024-12-28): $81.9M FY2026 (ended 2026-01-03): $81.3M 2026 $81.3M

Ad spend as % of revenue

0% 5% 10% 15% FY2010 (ended 2010-01-02): 10.8% FY2011 (ended 2011-12-31): 8.7% 2011 FY2012 (ended 2012-12-29): 6.9% FY2013 (ended 2013-12-28): 6.5% 2013 FY2015 (ended 2015-01-03): 6.5% FY2016 (ended 2016-12-31): 7.5% 2016 FY2017 (ended 2017-12-30): 6.9% FY2018 (ended 2018-12-29): 7.2% 2018 FY2019 (ended 2019-12-28): 9.2% FY2021 (ended 2021-01-02): 12.3% 2021 FY2022 (ended 2022-12-31): 12.1% FY2023 (ended 2023-12-30): 12.3% 2023 FY2024 (ended 2024-12-28): 13.9% FY2026 (ended 2026-01-03): 14.9% 2026 14.9%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 3, 2026 $81.3M n/a $548M 14.9% AdvertisingExpense 10-K Mar 5, 2026
FY2024 Dec 28, 2024 $81.9M -1.5% $589M 13.9% AdvertisingExpense 10-K Mar 5, 2026
FY2023 Dec 30, 2023 $83.1M +4.1% $676M 12.3% AdvertisingExpense 10-K Mar 26, 2025
FY2022 Dec 31, 2022 $79.9M +46.3% $662M 12.1% AdvertisingExpense 10-K Mar 8, 2024
FY2021 Jan 2, 2021 $54.6M n/a $444M 12.3% AdvertisingExpense 10-K Mar 8, 2023
FY2019 Dec 28, 2019 $25.7M +22.7% $281M 9.2% AdvertisingExpense 10-K Mar 2, 2022
FY2018 Dec 29, 2018 $20.9M -0.5% $289M 7.2% AdvertisingExpense 10-K Mar 10, 2020
FY2017 Dec 30, 2017 $21.1M -6.9% $303M 6.9% AdvertisingExpense 10-K Mar 13, 2019
FY2016 Dec 31, 2016 $22.6M +22.3% $303M 7.5% AdvertisingExpense 10-K Mar 14, 2018
FY2015 Jan 3, 2015 $18.5M n/a $284M 6.5% AdvertisingExpense 10-K Mar 7, 2017
FY2013 Dec 28, 2013 $16.6M -21.1% $255M 6.5% AdvertisingExpense 10-K Mar 11, 2016
FY2012 Dec 29, 2012 $21.1M -25.9% $304M 6.9% AdvertisingExpense 10-K Mar 20, 2015
FY2011 Dec 31, 2011 $28.4M +48.9% $327M 8.7% AdvertisingExpense 10-K Mar 12, 2014
FY2010 Jan 2, 2010 $19.1M n/a $176M 10.8% AdvertisingExpense 10-K Mar 25, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to CarParts.com in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
376 Okta $83M 2.8% +22.1% FY2026
377 Ross Stores $82M 0.4% +16.8% FY2026
378 Thor Industries $81.8M 0.9% +4.4% FY2026
379 Dropbox $81.8M 3.2% -42.6% FY2025
380 Pultegroup $81.6M 0.5% +9.4% FY2025
381 CarParts.com $81.3M 14.9% n/a FY2026
382 Pilgrims Pride $80.3M 0.4% +14.6% FY2025

Full ranking of 458 companies

Questions

How much does CarParts.com spend on advertising?

CarParts.com spent $81.3M on advertising in fiscal 2026, the year ended Jan 3, 2026, according to its 10-K filed Mar 5, 2026.

What percentage of revenue does CarParts.com spend on advertising?

14.9% of revenue in fiscal 2026 ($81.3M of $548M). The median across the 458 companies tracked is 4.6%.

How does CarParts.com rank by advertising spend?

#381 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does CarParts.com's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 5, 2026
Accession number
0001378950-26-000035
Company
CarParts.com, Inc., CIK 1378950, SIC 5531 (Retail-Auto & Home Supply Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
CarParts.com advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 5, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/carparts-com/advertising-spend/
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