Invesco advertising spend, FY2025

Invesco (IVZ) reported $84M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.3% of revenue of $6.4B. Up 3.3% from FY2024.

Ad spend, FY2025
$84M
year ended Dec 31, 2025
Change vs prior year
+3.3%
vs FY2024
Share of revenue
1.3%
of $6.4B revenue
Rank by ad spend
#373
of 458 companies

Key facts

  • Ad spend is 27% below its FY2015 level ($115M), while revenue grew 1.2x.
  • The highest year on file is FY2007 at $158M; FY2025 is 47% below it.
  • Largest increase +133.3% in FY2020; largest cut -71.7% in FY2016.
  • Ad spend is 1.3% of revenue, about the same as 1.4% in FY2020.
  • Invesco spends more on advertising than 18% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2007 (ended 2007-12-31): $158M 2007 FY2008 (ended 2008-12-31): $148M FY2009 (ended 2009-12-31): $65.3M FY2010 (ended 2010-12-31): $78.5M 2010 FY2011 (ended 2011-12-31): $85.3M FY2012 (ended 2012-12-31): $102M FY2013 (ended 2013-12-31): $98.6M 2013 FY2014 (ended 2014-12-31): $112M FY2015 (ended 2015-12-31): $115M FY2016 (ended 2016-12-31): $32.7M 2016 FY2017 (ended 2017-12-31): $35.9M FY2018 (ended 2018-12-31): $35.2M FY2019 (ended 2019-12-31): $35.7M 2019 FY2020 (ended 2020-12-31): $83.3M FY2021 (ended 2021-12-31): $98.6M FY2022 (ended 2022-12-31): $94.6M 2022 FY2023 (ended 2023-12-31): $82.1M FY2024 (ended 2024-12-31): $81.3M FY2025 (ended 2025-12-31): $84M 2025 $84M

Ad spend as % of revenue

0% 2% 4% 6% FY2007 (ended 2007-12-31): 4.1% 2007 FY2008 (ended 2008-12-31): 4.5% FY2009 (ended 2009-12-31): 2.5% FY2010 (ended 2010-12-31): 2.3% 2010 FY2011 (ended 2011-12-31): 2.1% FY2012 (ended 2012-12-31): 2.5% FY2013 (ended 2013-12-31): 2.1% 2013 FY2014 (ended 2014-12-31): 2.2% FY2015 (ended 2015-12-31): 2.3% FY2016 (ended 2016-12-31): 0.7% 2016 FY2017 (ended 2017-12-31): 0.7% FY2018 (ended 2018-12-31): 0.7% FY2019 (ended 2019-12-31): 0.6% 2019 FY2020 (ended 2020-12-31): 1.4% FY2021 (ended 2021-12-31): 1.4% FY2022 (ended 2022-12-31): 1.6% 2022 FY2023 (ended 2023-12-31): 1.4% FY2024 (ended 2024-12-31): 1.3% FY2025 (ended 2025-12-31): 1.3% 2025 1.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $84M +3.3% $6.4B 1.3% MarketingExpense 10-K Feb 24, 2026
FY2024 Dec 31, 2024 $81.3M -1.0% $6.1B 1.3% MarketingExpense 10-K Feb 24, 2026
FY2023 Dec 31, 2023 $82.1M -13.2% $5.7B 1.4% MarketingExpense 10-K Feb 24, 2026
FY2022 Dec 31, 2022 $94.6M -4.1% $6B 1.6% MarketingExpense 10-K Feb 25, 2025
FY2021 Dec 31, 2021 $98.6M +18.4% $6.9B 1.4% MarketingExpense 10-K Feb 21, 2024
FY2020 Dec 31, 2020 $83.3M +133.3% $6.1B 1.4% MarketingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $35.7M +1.4% $6.1B 0.6% MarketingAndAdvertisingExpense 10-K Mar 2, 2020
FY2018 Dec 31, 2018 $35.2M -1.9% $5.3B 0.7% MarketingAndAdvertisingExpense 10-K Mar 2, 2020
FY2017 Dec 31, 2017 $35.9M +9.8% $5.2B 0.7% MarketingAndAdvertisingExpense 10-K Mar 2, 2020
FY2016 Dec 31, 2016 $32.7M -71.7% $4.7B 0.7% MarketingAndAdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $115M +2.9% $5.1B 2.3% MarketingExpense 10-K Feb 23, 2018
FY2014 Dec 31, 2014 $112M +13.7% $5.1B 2.2% MarketingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $98.6M -3.5% $4.6B 2.1% MarketingExpense 10-K Feb 19, 2016
FY2012 Dec 31, 2012 $102M +19.8% $4.1B 2.5% MarketingExpense 10-K Feb 20, 2015
FY2011 Dec 31, 2011 $85.3M +8.7% $4B 2.1% MarketingExpense 10-K Feb 21, 2014
FY2010 Dec 31, 2010 $78.5M +20.2% $3.5B 2.3% MarketingExpense 10-K Feb 22, 2013
FY2009 Dec 31, 2009 $65.3M -55.9% $2.6B 2.5% MarketingExpense 10-K Feb 22, 2013
FY2008 Dec 31, 2008 $148M -6.0% $3.3B 4.5% MarketingExpense 10-K Feb 25, 2011
FY2007 Dec 31, 2007 $158M n/a $3.9B 4.1% MarketingExpense 10-K Feb 26, 2010

What the figure is

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to Invesco in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
370 Polaris $85.7M 1.2% +0.2% FY2025
371 Callaway Golf $84.8M 4.1% -4.5% FY2025
372 American Public Education $84.4M 13.0% +7.4% FY2025
373 Invesco $84M 1.3% +3.3% FY2025
374 Lumen Technologies $84M 0.7% -10.6% FY2025
375 Trimble $83.8M 2.3% +44.7% FY2026
376 Okta $83M 2.8% +22.1% FY2026

Full ranking of 458 companies · Biggest increases #269

Questions

How much does Invesco spend on advertising?

Invesco spent $84M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 24, 2026.

What percentage of revenue does Invesco spend on advertising?

1.3% of revenue in fiscal 2025 ($84M of $6.4B). The median across the 458 companies tracked is 4.6%.

Is Invesco spending more on advertising?

Yes. Ad spend rose 3.3% in fiscal 2025 from fiscal 2024.

How does Invesco rank by advertising spend?

#373 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Invesco's advertising figure include?

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Source

Filing
10-K for FY2025, filed Feb 24, 2026
Accession number
0000914208-26-000079
Company
Invesco Ltd., CIK 914208, SIC 6282 (Investment Advice)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Invesco advertising spend, FY2007-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/invesco/advertising-spend/
Download
CSV, all years · CSV, all 458 companies