Trimble advertising spend, FY2026

Trimble (TRMB) reported $83.8M of advertising expense for the fiscal year ended Jan 2, 2026. That is 2.3% of revenue of $3.6B. Up 44.7% from FY2025.

Ad spend, FY2026
$83.8M
year ended Jan 2, 2026
Change vs prior year
+44.7%
vs FY2025
Share of revenue
2.3%
of $3.6B revenue
Rank by ad spend
#375
of 458 companies

Key facts

  • Ad spend is 2.3x its FY2016 level ($37.2M), faster than revenue (1.5x).
  • FY2026 is the highest year on file, going back to FY2010.
  • Largest increase +61.1% in FY2022; largest cut -26.0% in FY2021.
  • Ad spend is 2.3% of revenue, up from 0.9% in FY2021.
  • Trimble spends more on advertising than 18% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-12-31): $21.3M FY2011 (ended 2011-12-30): $23.7M 2011 FY2012 (ended 2012-12-28): $32.9M FY2014 (ended 2014-01-03): $33.8M 2014 FY2015 (ended 2015-01-02): $39M FY2016 (ended 2016-12-30): $37.2M 2016 FY2017 (ended 2017-12-29): $37.2M FY2018 (ended 2018-12-28): $42.7M 2018 FY2020 (ended 2020-01-03): $42.7M FY2021 (ended 2021-12-31): $31.6M 2021 FY2022 (ended 2022-12-30): $50.9M FY2023 (ended 2023-12-29): $57.3M 2023 FY2025 (ended 2025-01-03): $57.9M FY2026 (ended 2026-01-02): $83.8M 2026 $83.8M

Ad spend as % of revenue

0% 1% 2% 3% FY2010 (ended 2010-12-31): 1.6% FY2011 (ended 2011-12-30): 1.4% 2011 FY2012 (ended 2012-12-28): 1.6% FY2014 (ended 2014-01-03): 1.5% 2014 FY2015 (ended 2015-01-02): 1.6% FY2016 (ended 2016-12-30): 1.6% 2016 FY2017 (ended 2017-12-29): 1.4% FY2018 (ended 2018-12-28): 1.4% 2018 FY2020 (ended 2020-01-03): 1.3% FY2021 (ended 2021-12-31): 0.9% 2021 FY2022 (ended 2022-12-30): 1.4% FY2023 (ended 2023-12-29): 1.5% 2023 FY2025 (ended 2025-01-03): 1.6% FY2026 (ended 2026-01-02): 2.3% 2026 2.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 2, 2026 $83.8M +44.7% $3.6B 2.3% AdvertisingExpense 10-K Feb 25, 2026
FY2025 Jan 3, 2025 $57.9M n/a $3.7B 1.6% AdvertisingExpense 10-K Feb 25, 2026
FY2023 Dec 29, 2023 $57.3M +12.6% $3.8B 1.5% AdvertisingExpense 10-K Feb 25, 2026
FY2022 Dec 30, 2022 $50.9M +61.1% $3.7B 1.4% AdvertisingExpense 10-K Apr 25, 2025
FY2021 Dec 31, 2021 $31.6M -26.0% $3.7B 0.9% AdvertisingExpense 10-K Feb 23, 2022
FY2020 Jan 3, 2020 $42.7M n/a $3.3B 1.3% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 28, 2018 $42.7M +14.8% $3.1B 1.4% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 29, 2017 $37.2M 0.0% $2.7B 1.4% AdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 30, 2016 $37.2M -4.6% $2.4B 1.6% AdvertisingExpense 10-K Feb 22, 2019
FY2015 Jan 2, 2015 $39M +15.4% $2.4B 1.6% AdvertisingExpense 10-K Feb 24, 2017
FY2014 Jan 3, 2014 $33.8M n/a $2.3B 1.5% AdvertisingExpense 10-K Feb 24, 2016
FY2012 Dec 28, 2012 $32.9M +38.8% $2B 1.6% AdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 30, 2011 $23.7M +11.3% $1.6B 1.4% AdvertisingExpense 10-K Feb 25, 2013
FY2010 Dec 31, 2010 $21.3M n/a $1.3B 1.6% AdvertisingExpense 10-K Feb 25, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Trimble in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
371 Callaway Golf $84.8M 4.1% -4.5% FY2025
372 American Public Education $84.4M 13.0% +7.4% FY2025
373 Invesco $84M 1.3% +3.3% FY2025
374 Lumen Technologies $84M 0.7% -10.6% FY2025
375 Trimble $83.8M 2.3% +44.7% FY2026
376 Okta $83M 2.8% +22.1% FY2026
377 Ross Stores $82M 0.4% +16.8% FY2026

Full ranking of 458 companies · Biggest increases #42

Questions

How much does Trimble spend on advertising?

Trimble spent $83.8M on advertising in fiscal 2026, the year ended Jan 2, 2026, according to its 10-K filed Feb 25, 2026.

What percentage of revenue does Trimble spend on advertising?

2.3% of revenue in fiscal 2026 ($83.8M of $3.6B). The median across the 458 companies tracked is 4.6%.

Is Trimble spending more on advertising?

Yes. Ad spend rose 44.7% in fiscal 2026 from fiscal 2025.

How does Trimble rank by advertising spend?

#375 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Trimble's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Feb 25, 2026
Accession number
0000864749-26-000015
Company
TRIMBLE INC., CIK 864749, SIC 3829 (Measuring & Controlling Devices, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Trimble advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/trimble/advertising-spend/
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CSV, all years · CSV, all 458 companies