Torrid advertising spend, FY2026

Torrid (CURV) reported $57.4M of advertising expense for the fiscal year ended Jan 31, 2026. That is 5.7% of revenue of $1B. Up 5.8% from FY2025.

Ad spend, FY2026
$57.4M
year ended Jan 31, 2026
Change vs prior year
+5.8%
vs FY2025
Share of revenue
5.7%
of $1B revenue
Rank by ad spend
#433
of 458 companies

Key facts

  • Ad spend is 1.1x its FY2021 level ($51.4M), faster than revenue (1.0x).
  • The highest year on file is FY2020 at $65.7M; FY2026 is 13% below it.
  • Largest increase +13.8% in FY2023; largest cut -21.8% in FY2021.
  • Ad spend is 5.7% of revenue, up from 5.2% in FY2021.
  • Torrid spends more on advertising than 5% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2020 (ended 2020-02-01): $65.7M 2020 FY2021 (ended 2021-01-30): $51.4M 2021 FY2022 (ended 2022-01-29): $52.7M 2022 FY2023 (ended 2023-01-28): $59.9M 2023 FY2024 (ended 2024-02-03): $55.5M 2024 FY2025 (ended 2025-02-01): $54.2M 2025 FY2026 (ended 2026-01-31): $57.4M 2026 $57.4M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2020 (ended 2020-02-01): 6.3% 2020 FY2021 (ended 2021-01-30): 5.2% 2021 FY2022 (ended 2022-01-29): 4.1% 2022 FY2023 (ended 2023-01-28): 4.7% 2023 FY2024 (ended 2024-02-03): 4.8% 2024 FY2025 (ended 2025-02-01): 4.9% 2025 FY2026 (ended 2026-01-31): 5.7% 2026 5.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $57.4M +5.8% $1B 5.7% MarketingExpense 10-K Mar 31, 2026
FY2025 Feb 1, 2025 $54.2M -2.3% $1.1B 4.9% MarketingExpense 10-K Mar 31, 2026
FY2024 Feb 3, 2024 $55.5M -7.4% $1.2B 4.8% MarketingExpense 10-K Mar 31, 2026
FY2023 Jan 28, 2023 $59.9M +13.8% $1.3B 4.7% MarketingExpense 10-K Apr 1, 2025
FY2022 Jan 29, 2022 $52.7M +2.5% $1.3B 4.1% MarketingExpense 10-K Apr 1, 2025
FY2021 Jan 30, 2021 $51.4M -21.8% $984M 5.2% MarketingExpense 10-K Mar 28, 2023
FY2020 Feb 1, 2020 $65.7M n/a $1B 6.3% MarketingExpense 10-K Mar 30, 2022

What the figure is

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Compared with similar spenders

The 6 companies closest to Torrid in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
429 Duluth $58.4M 10.3% -13.5% FY2026
430 Scholastic $58.4M 3.7% -4.9% FY2026
431 Hyatt Hotels $58M 0.8% -13.4% FY2025
432 Dave $57.4M 10.4% +27.8% FY2025
433 Torrid $57.4M 5.7% +5.8% FY2026
434 Zoom Communications $56.9M 1.2% +12.0% FY2026
435 Snap-on $56.6M 1.1% n/a FY2026

Full ranking of 458 companies · Biggest increases #232

Questions

How much does Torrid spend on advertising?

Torrid spent $57.4M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 31, 2026.

What percentage of revenue does Torrid spend on advertising?

5.7% of revenue in fiscal 2026 ($57.4M of $1B). The median across the 458 companies tracked is 4.6%.

Is Torrid spending more on advertising?

Yes. Ad spend rose 5.8% in fiscal 2026 from fiscal 2025.

How does Torrid rank by advertising spend?

#433 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Torrid's advertising figure include?

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Source

Filing
10-K for FY2026, filed Mar 31, 2026
Accession number
0001792781-26-000007
Company
Torrid Holdings Inc., CIK 1792781, SIC 5600 (Retail-Apparel & Accessory Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Torrid advertising spend, FY2020-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 31, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/torrid-holdings/advertising-spend/
Download
CSV, all years · CSV, all 458 companies