Dave advertising spend, FY2025

Dave (DAVE) reported $57.4M of advertising expense for the fiscal year ended Dec 31, 2025. That is 10.4% of revenue of $554M. Up 27.8% from FY2024.

Ad spend, FY2025
$57.4M
year ended Dec 31, 2025
Change vs prior year
+27.8%
vs FY2024
Share of revenue
10.4%
of $554M revenue
Rank by ad spend
#432
of 458 companies

Key facts

  • Ad spend is 1.1x its FY2021 level ($51.5M), slower than revenue (3.6x).
  • The highest year on file is FY2022 at $69M; FY2025 is 17% below it.
  • Largest increase +34.0% in FY2022; largest cut -29.9% in FY2023.
  • Dave spends more on advertising than 6% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.3x the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2021 (ended 2021-12-31): $51.5M 2021 FY2022 (ended 2022-12-31): $69M 2022 FY2023 (ended 2023-12-31): $48.4M 2023 FY2024 (ended 2024-12-31): $44.9M 2024 FY2025 (ended 2025-12-31): $57.4M 2025 $57.4M

Ad spend as % of revenue

0% 10% 20% 30% 40% FY2021 (ended 2021-12-31): 33.7% 2021 FY2022 (ended 2022-12-31): 33.7% 2022 FY2023 (ended 2023-12-31): 18.7% 2023 FY2024 (ended 2024-12-31): 12.9% 2024 FY2025 (ended 2025-12-31): 10.4% 2025 10.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $57.4M +27.8% $554M 10.4% AdvertisingExpense 10-K Mar 2, 2026
FY2024 Dec 31, 2024 $44.9M -7.2% $347M 12.9% AdvertisingExpense 10-K Mar 2, 2026
FY2023 Dec 31, 2023 $48.4M -29.9% $259M 18.7% AdvertisingExpense 10-K Mar 2, 2026
FY2022 Dec 31, 2022 $69M +34.0% $205M 33.7% AdvertisingExpense 10-K Mar 5, 2024
FY2021 Dec 31, 2021 $51.5M n/a $153M 33.7% AdvertisingExpense 10-K Mar 13, 2023

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Dave in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
429 Duluth $58.4M 10.3% -13.5% FY2026
430 Scholastic $58.4M 3.7% -4.9% FY2026
431 Hyatt Hotels $58M 0.8% -13.4% FY2025
432 Dave $57.4M 10.4% +27.8% FY2025
433 Torrid $57.4M 5.7% +5.8% FY2026
434 Zoom Communications $56.9M 1.2% +12.0% FY2026
435 Snap-on $56.6M 1.1% n/a FY2026

Full ranking of 458 companies · Biggest increases #75 · New $50M spenders #11

Questions

How much does Dave spend on advertising?

Dave spent $57.4M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.

What percentage of revenue does Dave spend on advertising?

10.4% of revenue in fiscal 2025 ($57.4M of $554M). The median across the 458 companies tracked is 4.6%.

Is Dave spending more on advertising?

Yes. Ad spend rose 27.8% in fiscal 2025 from fiscal 2024.

How does Dave rank by advertising spend?

#432 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Dave's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Mar 2, 2026
Accession number
0001193125-26-085370
Company
Dave Inc./DE, CIK 1841408, SIC 6199 (Finance Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Dave advertising spend, FY2021-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/dave/advertising-spend/
Download
CSV, all years · CSV, all 458 companies