Zoom Communications advertising spend, FY2026
Zoom Communications (ZM) reported $56.9M of advertising expense for the fiscal year ended Jan 31, 2026. That is 1.2% of revenue of $4.9B. Up 12.0% from FY2025.
Key facts
- Ad spend is 1.6x its FY2021 level ($34.8M), slower than revenue (1.8x).
- The highest year on file is FY2023 at $64.7M; FY2026 is 12% below it.
- Largest increase +111.1% in FY2019; largest cut -17.1% in FY2021.
- Ad spend is 1.2% of revenue, down from 1.3% in FY2021.
- Zoom Communications spends more on advertising than 5% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $56.9M | +12.0% | $4.9B | 1.2% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2025 | Jan 31, 2025 | $50.8M | -10.1% | $4.7B | 1.1% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2024 | Jan 31, 2024 | $56.5M | -12.7% | $4.5B | 1.2% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2023 | Jan 31, 2023 | $64.7M | +58.2% | $4.4B | 1.5% | AdvertisingExpense | 10-K Feb 28, 2025 |
| FY2022 | Jan 31, 2022 | $40.9M | +17.5% | $4.1B | 1.0% | AdvertisingExpense | 10-K Mar 4, 2024 |
| FY2021 | Jan 31, 2021 | $34.8M | -17.1% | $2.7B | 1.3% | AdvertisingExpense | 10-K Mar 3, 2023 |
| FY2020 | Jan 31, 2020 | $42M | +16.3% | $623M | 6.7% | AdvertisingExpense | 10-K Mar 7, 2022 |
| FY2019 | Jan 31, 2019 | $36.1M | +111.1% | $331M | 10.9% | AdvertisingExpense | 10-K Mar 18, 2021 |
| FY2018 | Jan 31, 2018 | $17.1M | n/a | $151M | 11.3% | AdvertisingExpense | 10-K Mar 20, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Zoom Communications in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 431 | Hyatt Hotels | $58M | 0.8% | -13.4% | FY2025 |
| 432 | Dave | $57.4M | 10.4% | +27.8% | FY2025 |
| 433 | Torrid | $57.4M | 5.7% | +5.8% | FY2026 |
| 434 | Zoom Communications | $56.9M | 1.2% | +12.0% | FY2026 |
| 435 | Snap-on | $56.6M | 1.1% | n/a | FY2026 |
| 436 | Extra Space Storage | $56.2M | 1.7% | +11.2% | FY2025 |
| 437 | Purple Innovation | $56.1M | 12.0% | -13.9% | FY2025 |
Questions
How much does Zoom Communications spend on advertising?
Zoom Communications spent $56.9M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Feb 27, 2026.
What percentage of revenue does Zoom Communications spend on advertising?
1.2% of revenue in fiscal 2026 ($56.9M of $4.9B). The median across the 458 companies tracked is 4.6%.
Is Zoom Communications spending more on advertising?
Yes. Ad spend rose 12.0% in fiscal 2026 from fiscal 2025.
How does Zoom Communications rank by advertising spend?
#434 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Zoom Communications's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Feb 27, 2026
- Accession number
0001585521-26-000030- Company
- Zoom Communications, Inc., CIK 1585521, SIC 7370 (Services-Computer Programming, Data Processing, Etc.)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Zoom Communications advertising spend, FY2018-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/zoom-communications/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies