Purple Innovation advertising spend, FY2025
Purple Innovation (PRPL) reported $56.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 12.0% of revenue of $469M. Down 13.9% from FY2024.
Key facts
- Ad spend is 57% below its FY2020 level ($130M); revenue is 28% lower.
- The highest year on file is FY2021 at $150M; FY2025 is 63% below it.
- Largest increase +26.4% in FY2018; largest cut -55.5% in FY2022.
- Ad spend has fallen 2 years in a row.
- Ad spend is 12.0% of revenue, down from 20.1% in FY2020.
- Purple Innovation spends more on advertising than 5% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.6x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $56.1M | -13.9% | $469M | 12.0% | AdvertisingExpense | 10-K Mar 31, 2026 |
| FY2024 | Dec 31, 2024 | $65.2M | -9.9% | $488M | 13.4% | AdvertisingExpense | 10-K Mar 31, 2026 |
| FY2023 | Dec 31, 2023 | $72.4M | +8.6% | $511M | 14.2% | AdvertisingExpense | 10-K Mar 31, 2026 |
| FY2022 | Dec 31, 2022 | $66.6M | -55.5% | $573M | 11.6% | AdvertisingExpense | 10-K Mar 14, 2025 |
| FY2021 | Dec 31, 2021 | $150M | +15.0% | $725M | 20.7% | AdvertisingExpense | 10-K Mar 12, 2024 |
| FY2020 | Dec 31, 2020 | $130M | +16.2% | $648M | 20.1% | AdvertisingExpense | 10-K Mar 22, 2023 |
| FY2019 | Dec 31, 2019 | $112M | +22.1% | $428M | 26.2% | AdvertisingExpense | 10-K Mar 1, 2022 |
| FY2018 | Dec 31, 2018 | $91.8M | +26.4% | $286M | 32.1% | AdvertisingExpense | 10-K Mar 9, 2020 |
| FY2017 | Dec 31, 2017 | $72.6M | n/a | $197M | 36.9% | AdvertisingExpense | 10-K Mar 14, 2019 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Purple Innovation in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 433 | Torrid | $57.4M | 5.7% | +5.8% | FY2026 |
| 434 | Zoom Communications | $56.9M | 1.2% | +12.0% | FY2026 |
| 435 | Snap-on | $56.6M | 1.1% | n/a | FY2026 |
| 436 | Extra Space Storage | $56.2M | 1.7% | +11.2% | FY2025 |
| 437 | Purple Innovation | $56.1M | 12.0% | -13.9% | FY2025 |
| 438 | Reynolds Consumer Products | $55M | 1.5% | -29.5% | FY2025 |
| 439 | Sandisk | $55M | 0.3% | +89.7% | FY2026 |
Questions
How much does Purple Innovation spend on advertising?
Purple Innovation spent $56.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 31, 2026.
What percentage of revenue does Purple Innovation spend on advertising?
12.0% of revenue in fiscal 2025 ($56.1M of $469M). The median across the 458 companies tracked is 4.6%.
Is Purple Innovation spending more on advertising?
No. Ad spend fell 13.9% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.
How does Purple Innovation rank by advertising spend?
#437 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Purple Innovation's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 31, 2026
- Accession number
0001213900-26-036974- Company
- Purple Innovation, Inc., CIK 1643953, SIC 2510 (Household Furniture)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Purple Innovation advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 31, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/purple-innovation/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies