Reynolds Consumer Products advertising spend, FY2025
Reynolds Consumer Products (REYN) reported $55M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.5% of revenue of $3.7B. Down 29.5% from FY2024.
Key facts
- Ad spend is 24% below its FY2020 level ($72M), while revenue grew 1.1x.
- The highest year on file is FY2023 at $79M; FY2025 is 30% below it.
- Largest increase +37.2% in FY2022; largest cut -40.3% in FY2021.
- Ad spend has fallen 2 years in a row.
- Ad spend is 1.5% of revenue, down from 2.2% in FY2020.
- Reynolds Consumer Products spends more on advertising than 4% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $55M | -29.5% | $3.7B | 1.5% | AdvertisingExpense | 10-K Feb 4, 2026 |
| FY2024 | Dec 31, 2024 | $78M | -1.3% | $3.7B | 2.1% | AdvertisingExpense | 10-K Feb 4, 2026 |
| FY2023 | Dec 31, 2023 | $79M | +33.9% | $3.8B | 2.1% | AdvertisingExpense | 10-K Feb 4, 2026 |
| FY2022 | Dec 31, 2022 | $59M | +37.2% | $3.8B | 1.5% | AdvertisingExpense | 10-K Feb 5, 2025 |
| FY2021 | Dec 31, 2021 | $43M | -40.3% | $3.6B | 1.2% | AdvertisingExpense | 10-K Feb 7, 2024 |
| FY2020 | Dec 31, 2020 | $72M | +26.3% | $3.3B | 2.2% | AdvertisingExpense | 10-K Feb 8, 2023 |
| FY2019 | Dec 31, 2019 | $57M | +3.6% | $3B | 1.9% | AdvertisingExpense | 10-K Feb 9, 2022 |
| FY2018 | Dec 31, 2018 | $55M | n/a | $3.1B | 1.8% | AdvertisingExpense | 10-K Feb 12, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Reynolds Consumer Products in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 436 | Extra Space Storage | $56.2M | 1.7% | +11.2% | FY2025 |
| 437 | Purple Innovation | $56.1M | 12.0% | -13.9% | FY2025 |
| 438 | Reynolds Consumer Products | $55M | 1.5% | -29.5% | FY2025 |
| 439 | Sandisk | $55M | 0.3% | +89.7% | FY2026 |
| 440 | Sunstone Hotel Investors | $54.3M | 5.7% | +4.0% | FY2025 |
| 441 | Liberty Media | $54M | 1.2% | +58.8% | FY2025 |
| 442 | Toast | $54M | 0.9% | +25.6% | FY2025 |
Questions
How much does Reynolds Consumer Products spend on advertising?
Reynolds Consumer Products spent $55M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 4, 2026.
What percentage of revenue does Reynolds Consumer Products spend on advertising?
1.5% of revenue in fiscal 2025 ($55M of $3.7B). The median across the 458 companies tracked is 4.6%.
Is Reynolds Consumer Products spending more on advertising?
No. Ad spend fell 29.5% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.
How does Reynolds Consumer Products rank by advertising spend?
#438 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Reynolds Consumer Products's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 4, 2026
- Accession number
0001628280-26-005284- Company
- Reynolds Consumer Products Inc., CIK 1786431, SIC 2673 (Plastics, Foil & Coated Paper Bags)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Reynolds Consumer Products advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 4, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/reynolds-consumer-products/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies