Liberty Media advertising spend, FY2025

Liberty Media (FWONA) reported $54M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.2% of revenue of $4.5B. Up 58.8% from FY2024.

Ad spend, FY2025
$54M
year ended Dec 31, 2025
Change vs prior year
+58.8%
vs FY2024
Share of revenue
1.2%
of $4.5B revenue
Rank by ad spend
#441
of 458 companies

Key facts

  • Ad spend is 74% below its FY2015 level ($210M); revenue is 7% lower.
  • The highest year on file is FY2021 at $532M; FY2025 is 90% below it.
  • Largest increase +58.8% in FY2025; largest cut -97.4% in FY2011.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 1.2% of revenue, down from 4.8% in FY2020.
  • Liberty Media spends more on advertising than 4% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2010 (ended 2010-12-31): $154M 2010 FY2011 (ended 2011-12-31): $4M FY2012 (ended 2012-12-31): $4M 2012 FY2013 (ended 2013-12-31): $181M FY2014 (ended 2014-12-31): $207M 2014 FY2015 (ended 2015-12-31): $210M FY2016 (ended 2016-12-31): $230M 2016 FY2017 (ended 2017-12-31): $311M FY2019 (ended 2019-12-31): $415M 2019 FY2020 (ended 2020-12-31): $452M FY2021 (ended 2021-12-31): $532M 2021 FY2022 (ended 2022-12-31): $24M FY2023 (ended 2023-12-31): $28M 2023 FY2024 (ended 2024-12-31): $34M FY2025 (ended 2025-12-31): $54M 2025 $54M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2010 (ended 2010-12-31): 7.5% 2010 FY2011 (ended 2011-12-31): 0.3% FY2012 (ended 2012-12-31): 1.1% 2012 FY2013 (ended 2013-12-31): 4.5% FY2014 (ended 2014-12-31): 4.7% 2014 FY2015 (ended 2015-12-31): 4.4% FY2016 (ended 2016-12-31): 4.4% 2016 FY2017 (ended 2017-12-31): 4.1% FY2019 (ended 2019-12-31): 4.0% 2019 FY2020 (ended 2020-12-31): 4.8% FY2021 (ended 2021-12-31): 4.7% 2021 FY2022 (ended 2022-12-31): 0.8% FY2023 (ended 2023-12-31): 0.8% 2023 FY2024 (ended 2024-12-31): 0.9% FY2025 (ended 2025-12-31): 1.2% 2025 1.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $54M +58.8% $4.5B 1.2% AdvertisingExpense 10-K Feb 26, 2026
FY2024 Dec 31, 2024 $34M +21.4% $3.7B 0.9% AdvertisingExpense 10-K Feb 26, 2026
FY2023 Dec 31, 2023 $28M +16.7% $3.6B 0.8% AdvertisingExpense 10-K Feb 26, 2026
FY2022 Dec 31, 2022 $24M -95.5% $3.2B 0.8% AdvertisingExpense 10-K Feb 27, 2025
FY2021 Dec 31, 2021 $532M +17.7% $11.4B 4.7% AdvertisingExpense 10-K Feb 28, 2024
FY2020 Dec 31, 2020 $452M +8.9% $9.4B 4.8% AdvertisingExpense 10-K Mar 1, 2023
FY2019 Dec 31, 2019 $415M n/a $10.3B 4.0% AdvertisingExpense 10-K Feb 25, 2022
FY2017 Dec 31, 2017 $311M +35.2% $7.6B 4.1% AdvertisingExpense 10-K Mar 1, 2018
FY2016 Dec 31, 2016 $230M +9.5% $5.3B 4.4% AdvertisingExpense 10-K Mar 1, 2018
FY2015 Dec 31, 2015 $210M +1.4% $4.8B 4.4% AdvertisingExpense 10-K Mar 1, 2018
FY2014 Dec 31, 2014 $207M +14.4% $4.5B 4.7% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $181M +4425.0% $4B 4.5% AdvertisingExpense 10-K Feb 26, 2016
FY2012 Dec 31, 2012 $4M 0.0% $368M 1.1% AdvertisingExpense 10-K Feb 26, 2015
FY2011 Dec 31, 2011 $4M -97.4% $1.4B 0.3% AdvertisingExpense 10-K Feb 28, 2014
FY2010 Dec 31, 2010 $154M n/a $2B 7.5% AdvertisingExpense 10-K Feb 28, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Liberty Media in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
438 Reynolds Consumer Products $55M 1.5% -29.5% FY2025
440 Sunstone Hotel Investors $54.3M 5.7% +4.0% FY2025
441 Liberty Media $54M 1.2% +58.8% FY2025
442 Toast $54M 0.9% +25.6% FY2025
443 Cable One $53.6M 3.6% 0.0% FY2025
444 Hinge Health $53.6M 9.1% +43.7% FY2025
445 Brady $53.3M 3.2% +5.9% FY2026

Full ranking of 458 companies · Biggest increases #24 · New $50M spenders #13

Questions

How much does Liberty Media spend on advertising?

Liberty Media spent $54M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.

What percentage of revenue does Liberty Media spend on advertising?

1.2% of revenue in fiscal 2025 ($54M of $4.5B). The median across the 458 companies tracked is 4.6%.

Is Liberty Media spending more on advertising?

Yes. Ad spend rose 58.8% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does Liberty Media rank by advertising spend?

#441 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Liberty Media's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 26, 2026
Accession number
0001104659-26-020653
Company
Liberty Media Corp, CIK 1560385, SIC 4833 (Television Broadcasting Stations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Liberty Media advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/liberty-media/advertising-spend/
Download
CSV, all years · CSV, all 458 companies