Brady advertising spend, FY2026

Brady (BRC) reported $53.3M of advertising expense for the fiscal year ended Jul 31, 2026. That is 3.2% of revenue of $1.7B. Up 5.9% from FY2025.

Ad spend, FY2026
$53.3M
year ended Jul 31, 2026
Change vs prior year
+5.9%
vs FY2025
Share of revenue
3.2%
of $1.7B revenue
Rank by ad spend
#445
of 458 companies

Key facts

  • Ad spend is 28% below its FY2016 level ($74.2M).
  • The highest year on file is FY2015 at $86.1M; FY2026 is 38% below it.
  • Largest increase +10.1% in FY2011; largest cut -14.4% in FY2021.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 3.2% of revenue, down from 4.7% in FY2021.
  • Brady spends more on advertising than 3% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2009 (ended 2009-07-31): $77.4M FY2010 (ended 2010-07-31): $72M FY2011 (ended 2011-07-31): $79.2M 2011 FY2012 (ended 2012-07-31): $74.8M FY2013 (ended 2013-07-31): $77.9M FY2014 (ended 2014-07-31): $82.6M 2014 FY2015 (ended 2015-07-31): $86.1M FY2016 (ended 2016-07-31): $74.2M FY2017 (ended 2017-07-31): $68.3M 2017 FY2018 (ended 2018-07-31): $67.4M FY2019 (ended 2019-07-31): $62.5M FY2020 (ended 2020-07-31): $63.5M 2020 FY2021 (ended 2021-07-31): $54.4M FY2022 (ended 2022-07-31): $55.6M FY2023 (ended 2023-07-31): $53.6M 2023 FY2024 (ended 2024-07-31): $50.3M FY2025 (ended 2025-07-31): $50.3M FY2026 (ended 2026-07-31): $53.3M 2026 $53.3M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2009 (ended 2009-07-31): n/a FY2010 (ended 2010-07-31): n/a FY2011 (ended 2011-07-31): n/a 2011 FY2012 (ended 2012-07-31): n/a FY2013 (ended 2013-07-31): n/a FY2014 (ended 2014-07-31): n/a 2014 FY2015 (ended 2015-07-31): n/a FY2016 (ended 2016-07-31): n/a FY2017 (ended 2017-07-31): 6.1% 2017 FY2018 (ended 2018-07-31): 5.7% FY2019 (ended 2019-07-31): 5.4% FY2020 (ended 2020-07-31): 5.9% 2020 FY2021 (ended 2021-07-31): 4.7% FY2022 (ended 2022-07-31): 4.3% FY2023 (ended 2023-07-31): 4.0% 2023 FY2024 (ended 2024-07-31): 3.7% FY2025 (ended 2025-07-31): 3.3% FY2026 (ended 2026-07-31): 3.2% 2026 3.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jul 31, 2026 $53.3M +5.9% $1.7B 3.2% AdvertisingExpense 10-K Sep 3, 2026
FY2025 Jul 31, 2025 $50.3M +0.1% $1.5B 3.3% AdvertisingExpense 10-K Sep 3, 2026
FY2024 Jul 31, 2024 $50.3M -6.1% $1.3B 3.7% AdvertisingExpense 10-K Sep 3, 2026
FY2023 Jul 31, 2023 $53.6M -3.6% $1.3B 4.0% AdvertisingExpense 10-K Sep 4, 2025
FY2022 Jul 31, 2022 $55.6M +2.2% $1.3B 4.3% AdvertisingExpense 10-K Sep 6, 2024
FY2021 Jul 31, 2021 $54.4M -14.4% $1.1B 4.7% AdvertisingExpense 10-K Sep 5, 2023
FY2020 Jul 31, 2020 $63.5M +1.6% $1.1B 5.9% AdvertisingExpense 10-K Sep 1, 2022
FY2019 Jul 31, 2019 $62.5M -7.4% $1.2B 5.4% AdvertisingExpense 10-K Sep 2, 2021
FY2018 Jul 31, 2018 $67.4M -1.2% $1.2B 5.7% AdvertisingExpense 10-K Sep 16, 2020
FY2017 Jul 31, 2017 $68.3M -8.0% $1.1B 6.1% AdvertisingExpense 10-K Sep 6, 2019
FY2016 Jul 31, 2016 $74.2M -13.8% n/a n/a AdvertisingExpense 10-K Sep 13, 2018
FY2015 Jul 31, 2015 $86.1M +4.3% n/a n/a AdvertisingExpense 10-K Sep 13, 2017
FY2014 Jul 31, 2014 $82.6M +6.0% n/a n/a AdvertisingExpense 10-K Sep 15, 2016
FY2013 Jul 31, 2013 $77.9M +4.1% n/a n/a AdvertisingExpense 10-K Sep 21, 2015
FY2012 Jul 31, 2012 $74.8M -5.6% n/a n/a AdvertisingExpense 10-K Sep 29, 2014
FY2011 Jul 31, 2011 $79.2M +10.1% n/a n/a AdvertisingExpense 10-K Sep 30, 2013
FY2010 Jul 31, 2010 $72M -7.0% n/a n/a AdvertisingExpense 10-K Sep 27, 2012
FY2009 Jul 31, 2009 $77.4M n/a n/a n/a AdvertisingExpense 10-K Sep 27, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Brady in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
440 Sunstone Hotel Investors $54.3M 5.7% +4.0% FY2025
441 Liberty Media $54M 1.2% +58.8% FY2025
442 Toast $54M 0.9% +25.6% FY2025
443 Cable One $53.6M 3.6% 0.0% FY2025
444 Hinge Health $53.6M 9.1% +43.7% FY2025
445 Brady $53.3M 3.2% +5.9% FY2026
446 J.Jill $52.4M 8.8% -0.5% FY2026

Full ranking of 458 companies · Biggest increases #229

Questions

How much does Brady spend on advertising?

Brady spent $53.3M on advertising in fiscal 2026, the year ended Jul 31, 2026, according to its 10-K filed Sep 3, 2026.

What percentage of revenue does Brady spend on advertising?

3.2% of revenue in fiscal 2026 ($53.3M of $1.7B). The median across the 458 companies tracked is 4.6%.

Is Brady spending more on advertising?

Yes. Ad spend rose 5.9% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.

How does Brady rank by advertising spend?

#445 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Brady's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Sep 3, 2026
Accession number
0000746598-26-000044
Company
BRADY CORP, CIK 746598, SIC 3990 (Miscellaneous Manufacturing Industries)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Brady advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Sep 3, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/brady/advertising-spend/
Download
CSV, all years · CSV, all 458 companies