Cable One advertising spend, FY2025
Cable One (CABO) reported $53.6M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.6% of revenue of $1.5B. Up 0.0% from FY2024.
Key facts
- Ad spend is 2.4x its FY2015 level ($22.5M), faster than revenue (1.9x).
- The highest year on file is FY2024 at $53.6M; FY2025 is 0% below it.
- Largest increase +26.9% in FY2021; largest cut -7.9% in FY2020.
- Ad spend is 3.6% of revenue, up from 2.4% in FY2020.
- Cable One spends more on advertising than 3% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $53.6M | 0.0% | $1.5B | 3.6% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2024 | Dec 31, 2024 | $53.6M | +3.7% | $1.6B | 3.4% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2023 | Dec 31, 2023 | $51.7M | +21.9% | $1.7B | 3.1% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2022 | Dec 31, 2022 | $42.4M | +5.7% | $1.7B | 2.5% | AdvertisingExpense | 10-K Feb 28, 2025 |
| FY2021 | Dec 31, 2021 | $40.1M | +26.9% | $1.6B | 2.5% | AdvertisingExpense | 10-K/A Oct 2, 2024 |
| FY2020 | Dec 31, 2020 | $31.6M | -7.9% | $1.3B | 2.4% | AdvertisingExpense | 10-K Feb 24, 2023 |
| FY2019 | Dec 31, 2019 | $34.3M | +19.9% | $1.2B | 2.9% | AdvertisingExpense | 10-K Feb 25, 2022 |
| FY2018 | Dec 31, 2018 | $28.6M | +13.0% | $1.1B | 2.7% | AdvertisingExpense | 10-K Feb 26, 2021 |
| FY2017 | Dec 31, 2017 | $25.3M | -2.3% | $960M | 2.6% | AdvertisingExpense | 10-K Feb 28, 2020 |
| FY2016 | Dec 31, 2016 | $25.9M | +15.1% | $820M | 3.2% | AdvertisingExpense | 10-K Feb 28, 2019 |
| FY2015 | Dec 31, 2015 | $22.5M | -1.7% | $807M | 2.8% | AdvertisingExpense | 10-K Mar 1, 2018 |
| FY2014 | Dec 31, 2014 | $22.9M | +2.7% | $815M | 2.8% | AdvertisingExpense | 10-K Mar 1, 2017 |
| FY2013 | Dec 31, 2013 | $22.3M | n/a | $826M | 2.7% | AdvertisingExpense | 10-K Mar 7, 2016 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Cable One in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 440 | Sunstone Hotel Investors | $54.3M | 5.7% | +4.0% | FY2025 |
| 441 | Liberty Media | $54M | 1.2% | +58.8% | FY2025 |
| 442 | Toast | $54M | 0.9% | +25.6% | FY2025 |
| 443 | Cable One | $53.6M | 3.6% | 0.0% | FY2025 |
| 444 | Hinge Health | $53.6M | 9.1% | +43.7% | FY2025 |
| 445 | Brady | $53.3M | 3.2% | +5.9% | FY2026 |
| 446 | J.Jill | $52.4M | 8.8% | -0.5% | FY2026 |
Questions
How much does Cable One spend on advertising?
Cable One spent $53.6M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.
What percentage of revenue does Cable One spend on advertising?
3.6% of revenue in fiscal 2025 ($53.6M of $1.5B). The median across the 458 companies tracked is 4.6%.
Is Cable One spending more on advertising?
Yes. Ad spend rose 0.0% in fiscal 2025 from fiscal 2024.
How does Cable One rank by advertising spend?
#443 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Cable One's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 26, 2026
- Accession number
0001632127-26-000005- Company
- Cable One, Inc., CIK 1632127, SIC 4841 (Cable & Other Pay Television Services)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Cable One advertising spend, FY2013-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/cable-one/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies