Hinge Health advertising spend, FY2025
Hinge Health (HNGE) reported $53.6M of advertising expense for the fiscal year ended Dec 31, 2025. That is 9.1% of revenue of $588M. Up 43.7% from FY2024.
Key facts
- Ad spend is 2.3x its FY2023 level ($23.8M), faster than revenue (2.0x).
- FY2025 is the highest year on file, going back to FY2023.
- Ad spend has risen 2 years in a row.
- Hinge Health spends more on advertising than 3% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.0x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $53.6M | +43.7% | $588M | 9.1% | AdvertisingExpense | 10-K Mar 3, 2026 |
| FY2024 | Dec 31, 2024 | $37.3M | +56.7% | $390M | 9.6% | AdvertisingExpense | 10-K Mar 3, 2026 |
| FY2023 | Dec 31, 2023 | $23.8M | n/a | $293M | 8.1% | AdvertisingExpense | 10-K Mar 3, 2026 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Hinge Health in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 440 | Sunstone Hotel Investors | $54.3M | 5.7% | +4.0% | FY2025 |
| 441 | Liberty Media | $54M | 1.2% | +58.8% | FY2025 |
| 442 | Toast | $54M | 0.9% | +25.6% | FY2025 |
| 443 | Cable One | $53.6M | 3.6% | 0.0% | FY2025 |
| 444 | Hinge Health | $53.6M | 9.1% | +43.7% | FY2025 |
| 445 | Brady | $53.3M | 3.2% | +5.9% | FY2026 |
| 446 | J.Jill | $52.4M | 8.8% | -0.5% | FY2026 |
Full ranking of 458 companies · Biggest increases #45 · New $50M spenders #15
Questions
How much does Hinge Health spend on advertising?
Hinge Health spent $53.6M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 3, 2026.
What percentage of revenue does Hinge Health spend on advertising?
9.1% of revenue in fiscal 2025 ($53.6M of $588M). The median across the 458 companies tracked is 4.6%.
Is Hinge Health spending more on advertising?
Yes. Ad spend rose 43.7% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Hinge Health rank by advertising spend?
#444 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Hinge Health's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 3, 2026
- Accession number
0001628280-26-013808- Company
- Hinge Health, Inc., CIK 1673743, SIC 7374 (Services-Computer Processing & Data Preparation)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Hinge Health advertising spend, FY2023-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 3, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/hinge-health/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies