J.Jill advertising spend, FY2026
J.Jill (JILL) reported $52.4M of advertising expense for the fiscal year ended Jan 31, 2026. That is 8.8% of revenue of $597M. Down 0.5% from FY2025.
Key facts
- Ad spend is 1.0x its FY2023 level ($51.4M), faster than revenue (1.0x).
- The highest year on file is FY2025 at $52.7M; FY2026 is 0% below it.
- Largest increase +2.0% in FY2025; largest cut -0.5% in FY2026.
- J.Jill spends more on advertising than 3% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $52.4M | -0.5% | $597M | 8.8% | MarketingExpense | 10-K Mar 31, 2026 |
| FY2025 | Feb 1, 2025 | $52.7M | +2.0% | $611M | 8.6% | MarketingExpense | 10-K Mar 31, 2026 |
| FY2024 | Feb 3, 2024 | $51.6M | +0.5% | $608M | 8.5% | MarketingExpense | 10-K Apr 1, 2025 |
| FY2023 | Jan 28, 2023 | $51.4M | n/a | $619M | 8.3% | MarketingExpense | 10-K Apr 1, 2025 |
What the figure is
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Compared with similar spenders
The 6 companies closest to J.Jill in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 445 | Brady | $53.3M | 3.2% | +5.9% | FY2026 |
| 446 | J.Jill | $52.4M | 8.8% | -0.5% | FY2026 |
| 447 | Upwork | $51.9M | 6.6% | -9.1% | FY2025 |
| 448 | Inuvo | $51.9M | 60.2% | -13.0% | FY2025 |
| 449 | Klaviyo | $51.8M | 4.2% | +12.9% | FY2025 |
| 450 | Exelixis | $51.7M | 2.2% | +18.9% | FY2026 |
| 451 | Lindblad Expeditions | $51.7M | 6.7% | +31.2% | FY2025 |
Questions
How much does J.Jill spend on advertising?
J.Jill spent $52.4M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 31, 2026.
What percentage of revenue does J.Jill spend on advertising?
8.8% of revenue in fiscal 2026 ($52.4M of $597M). The median across the 458 companies tracked is 4.6%.
Is J.Jill spending more on advertising?
No. Ad spend fell 0.5% in fiscal 2026 from fiscal 2025.
How does J.Jill rank by advertising spend?
#446 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does J.Jill's advertising figure include?
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Source
- Filing
- 10-K for FY2026, filed Mar 31, 2026
- Accession number
0001193125-26-134566- Company
- J.Jill, Inc., CIK 1687932, SIC 2330 (Women's, Misses': and Juniors Outerwear)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- J.Jill advertising spend, FY2023-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 31, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/j-jill/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies