Exelixis advertising spend, FY2026
Exelixis (EXEL) reported $51.7M of advertising expense for the fiscal year ended Jan 2, 2026. That is 2.2% of revenue of $2.3B. Up 18.9% from FY2025.
Key facts
- Ad spend is 1.6x its FY2021 level ($31.8M), in line with revenue (1.6x).
- FY2026 is the highest year on file, going back to FY2017.
- Largest increase +77.7% in FY2021; largest cut -3.8% in FY2023.
- Ad spend is 2.2% of revenue, about the same as 2.2% in FY2021.
- Exelixis spends more on advertising than 2% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 2, 2026 | $51.7M | +18.9% | $2.3B | 2.2% | AdvertisingExpense | 10-K Feb 10, 2026 |
| FY2025 | Jan 3, 2025 | $43.5M | n/a | $2.2B | 2.0% | AdvertisingExpense | 10-K Feb 10, 2026 |
| FY2023 | Dec 29, 2023 | $40M | -3.8% | $1.8B | 2.2% | AdvertisingExpense | 10-K Feb 10, 2026 |
| FY2022 | Dec 30, 2022 | $41.6M | +30.8% | $1.6B | 2.6% | AdvertisingExpense | 10-K Feb 11, 2025 |
| FY2021 | Dec 31, 2021 | $31.8M | +77.7% | $1.4B | 2.2% | AdvertisingExpense | 10-K Feb 6, 2024 |
| FY2020 | Jan 3, 2020 | $17.9M | n/a | $968M | 1.8% | AdvertisingExpense | 10-K Feb 18, 2022 |
| FY2018 | Dec 28, 2018 | $14.8M | +72.1% | $854M | 1.7% | AdvertisingExpense | 10-K Feb 11, 2021 |
| FY2017 | Dec 29, 2017 | $8.6M | n/a | $452M | 1.9% | AdvertisingExpense | 10-K Feb 25, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Exelixis in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 447 | Upwork | $51.9M | 6.6% | -9.1% | FY2025 |
| 448 | Inuvo | $51.9M | 60.2% | -13.0% | FY2025 |
| 449 | Klaviyo | $51.8M | 4.2% | +12.9% | FY2025 |
| 450 | Exelixis | $51.7M | 2.2% | +18.9% | FY2026 |
| 451 | Lindblad Expeditions | $51.7M | 6.7% | +31.2% | FY2025 |
| 452 | ThredUp | $51.1M | 16.4% | +23.1% | FY2025 |
| 453 | Dolby Laboratories | $51M | 3.8% | -11.0% | FY2025 |
Full ranking of 458 companies · Biggest increases #114 · New $50M spenders #17
Questions
How much does Exelixis spend on advertising?
Exelixis spent $51.7M on advertising in fiscal 2026, the year ended Jan 2, 2026, according to its 10-K filed Feb 10, 2026.
What percentage of revenue does Exelixis spend on advertising?
2.2% of revenue in fiscal 2026 ($51.7M of $2.3B). The median across the 458 companies tracked is 4.6%.
Is Exelixis spending more on advertising?
Yes. Ad spend rose 18.9% in fiscal 2026 from fiscal 2025.
How does Exelixis rank by advertising spend?
#450 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Exelixis's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Feb 10, 2026
- Accession number
0000939767-26-000021- Company
- EXELIXIS, INC., CIK 939767, SIC 2836 (Biological Products, (No Diagnostic Substances))
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Exelixis advertising spend, FY2017-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 10, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/exelixis/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies