Inuvo advertising spend, FY2025
Inuvo (INUV) reported $51.9M of advertising expense for the fiscal year ended Dec 31, 2025. That is 60.2% of revenue of $86.2M. Down 13.0% from FY2024.
Key facts
- Ad spend is 1.9x its FY2020 level ($27.4M), in line with revenue (1.9x).
- The highest year on file is FY2024 at $59.7M; FY2025 is 13% below it.
- Largest increase +20.7% in FY2021; largest cut -13.0% in FY2025.
- Ad spend is 60.2% of revenue, down from 61.4% in FY2020.
- Inuvo spends more on advertising than 2% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 13x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $51.9M | -13.0% | $86.2M | 60.2% | MarketingExpense | 10-K Mar 5, 2026 |
| FY2024 | Dec 31, 2024 | $59.7M | n/a | $83.8M | 71.2% | MarketingExpense | 10-K Mar 5, 2026 |
| FY2022 | Dec 31, 2022 | $36.9M | +11.6% | $75.6M | 48.8% | MarketingExpense | 10-K Mar 10, 2023 |
| FY2021 | Dec 31, 2021 | $33.1M | +20.7% | $59.8M | 55.3% | MarketingExpense | 10-K Mar 10, 2023 |
| FY2020 | Dec 31, 2020 | $27.4M | n/a | $44.6M | 61.4% | MarketingExpense | 10-K Mar 17, 2022 |
What the figure is
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Ad spend is 60.2% of revenue. A ratio of 50 to 100% is typical for lead-gen and marketplace businesses that buy traffic.
Compared with similar spenders
The 6 companies closest to Inuvo in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 446 | J.Jill | $52.4M | 8.8% | -0.5% | FY2026 |
| 447 | Upwork | $51.9M | 6.6% | -9.1% | FY2025 |
| 448 | Inuvo | $51.9M | 60.2% | -13.0% | FY2025 |
| 449 | Klaviyo | $51.8M | 4.2% | +12.9% | FY2025 |
| 450 | Exelixis | $51.7M | 2.2% | +18.9% | FY2026 |
| 451 | Lindblad Expeditions | $51.7M | 6.7% | +31.2% | FY2025 |
| 452 | ThredUp | $51.1M | 16.4% | +23.1% | FY2025 |
Full ranking of 458 companies · Biggest cuts #33 · Highest ad-to-revenue #3
Questions
How much does Inuvo spend on advertising?
Inuvo spent $51.9M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 5, 2026.
What percentage of revenue does Inuvo spend on advertising?
60.2% of revenue in fiscal 2025 ($51.9M of $86.2M). The median across the 458 companies tracked is 4.6%.
Is Inuvo spending more on advertising?
No. Ad spend fell 13.0% in fiscal 2025 from fiscal 2024.
How does Inuvo rank by advertising spend?
#448 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Inuvo's advertising figure include?
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Source
- Filing
- 10-K for FY2025, filed Mar 5, 2026
- Accession number
0001654954-26-001943- Company
- Inuvo, Inc., CIK 829323, SIC 7310 (Services-Advertising)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Inuvo advertising spend, FY2020-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 5, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/inuvo/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies