ThredUp advertising spend, FY2025
ThredUp (TDUP) reported $51.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 16.4% of revenue of $311M. Up 23.1% from FY2024.
Key facts
- Ad spend is 1.3x its FY2020 level ($38.4M), slower than revenue (1.7x).
- The highest year on file is FY2021 at $54.1M; FY2025 is 6% below it.
- Largest increase +40.9% in FY2021; largest cut -21.1% in FY2023.
- Ad spend has risen 2 years in a row.
- Ad spend is 16.4% of revenue, down from 20.6% in FY2020.
- ThredUp spends more on advertising than 1% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 3.6x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $51.1M | +23.1% | $311M | 16.4% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2024 | Dec 31, 2024 | $41.5M | +7.0% | $260M | 16.0% | AdvertisingExpense | 10-K Mar 2, 2026 |
| FY2023 | Dec 31, 2023 | $38.8M | -21.1% | $259M | 15.0% | AdvertisingExpense | 10-K Mar 3, 2025 |
| FY2022 | Dec 31, 2022 | $49.2M | -9.1% | $288M | 17.1% | AdvertisingExpense | 10-K Mar 5, 2024 |
| FY2021 | Dec 31, 2021 | $54.1M | +40.9% | $252M | 21.5% | AdvertisingExpense | 10-K Mar 7, 2023 |
| FY2020 | Dec 31, 2020 | $38.4M | -2.0% | $186M | 20.6% | AdvertisingExpense | 10-K Mar 7, 2023 |
| FY2019 | Dec 31, 2019 | $39.2M | n/a | $164M | 23.9% | AdvertisingExpense | 10-K Mar 22, 2022 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to ThredUp in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 449 | Klaviyo | $51.8M | 4.2% | +12.9% | FY2025 |
| 450 | Exelixis | $51.7M | 2.2% | +18.9% | FY2026 |
| 451 | Lindblad Expeditions | $51.7M | 6.7% | +31.2% | FY2025 |
| 452 | ThredUp | $51.1M | 16.4% | +23.1% | FY2025 |
| 453 | Dolby Laboratories | $51M | 3.8% | -11.0% | FY2025 |
| 454 | OppFi | $50.9M | 13.4% | +3.4% | FY2025 |
| 455 | Biomarin Pharmaceutical | $50.5M | 1.6% | +46.4% | FY2025 |
Full ranking of 458 companies · Biggest increases #89 · New $50M spenders #19
Questions
How much does ThredUp spend on advertising?
ThredUp spent $51.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.
What percentage of revenue does ThredUp spend on advertising?
16.4% of revenue in fiscal 2025 ($51.1M of $311M). The median across the 458 companies tracked is 4.6%.
Is ThredUp spending more on advertising?
Yes. Ad spend rose 23.1% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does ThredUp rank by advertising spend?
#452 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does ThredUp's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 2, 2026
- Accession number
0001484778-26-000007- Company
- ThredUp Inc., CIK 1484778, SIC 5961 (Retail-Catalog & Mail-Order Houses)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- ThredUp advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/thredup/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies