OppFi advertising spend, FY2025
OppFi (OPFI) reported $50.9M of advertising expense for the fiscal year ended Dec 31, 2025. That is 13.4% of revenue of $381M. Up 3.4% from FY2024.
Key facts
- Ad spend is 2.7x its FY2020 level ($18.6M), faster than revenue (1.9x).
- The highest year on file is FY2022 at $58.3M; FY2025 is 13% below it.
- Largest increase +181.4% in FY2021; largest cut -13.3% in FY2023.
- Ad spend is 13.4% of revenue, up from 9.3% in FY2020.
- OppFi spends more on advertising than 1% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.9x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $50.9M | +3.4% | $381M | 13.4% | MarketingExpense | 10-K Mar 12, 2026 |
| FY2024 | Dec 31, 2024 | $49.2M | -2.7% | $321M | 15.3% | MarketingExpense | 10-K Mar 12, 2026 |
| FY2023 | Dec 31, 2023 | $50.6M | -13.3% | $273M | 18.5% | MarketingExpense | 10-K Mar 12, 2026 |
| FY2022 | Dec 31, 2022 | $58.3M | +11.1% | $217M | 26.9% | MarketingExpense | 10-K Mar 11, 2025 |
| FY2021 | Dec 31, 2021 | $52.5M | +181.4% | $264M | 19.9% | MarketingExpense | 10-K Mar 27, 2024 |
| FY2020 | Dec 31, 2020 | $18.6M | +64.3% | $200M | 9.3% | MarketingExpense | 10-K Mar 29, 2023 |
| FY2019 | Dec 31, 2019 | $11.3M | n/a | $115M | 9.9% | MarketingExpense | 10-K/A Mar 22, 2023 |
What the figure is
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media. Revenue is net of interest expense.
Compared with similar spenders
The 6 companies closest to OppFi in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 450 | Exelixis | $51.7M | 2.2% | +18.9% | FY2026 |
| 451 | Lindblad Expeditions | $51.7M | 6.7% | +31.2% | FY2025 |
| 452 | ThredUp | $51.1M | 16.4% | +23.1% | FY2025 |
| 453 | Dolby Laboratories | $51M | 3.8% | -11.0% | FY2025 |
| 454 | OppFi | $50.9M | 13.4% | +3.4% | FY2025 |
| 455 | Biomarin Pharmaceutical | $50.5M | 1.6% | +46.4% | FY2025 |
| 456 | Agilent Technologies | $50M | 0.7% | +2.0% | FY2025 |
Full ranking of 458 companies · Biggest increases #267 · New $50M spenders #20
Questions
How much does OppFi spend on advertising?
OppFi spent $50.9M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 12, 2026.
What percentage of revenue does OppFi spend on advertising?
13.4% of revenue in fiscal 2025 ($50.9M of $381M). The median across the 458 companies tracked is 4.6%.
Is OppFi spending more on advertising?
Yes. Ad spend rose 3.4% in fiscal 2025 from fiscal 2024.
How does OppFi rank by advertising spend?
#454 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does OppFi's advertising figure include?
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Source
- Filing
- 10-K for FY2025, filed Mar 12, 2026
- Accession number
0001818502-26-000019- Company
- OppFi Inc., CIK 1818502, SIC 6199 (Finance Services)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- OppFi advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/oppfi/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies