Agilent Technologies advertising spend, FY2025

Agilent Technologies (A) reported $50M of advertising expense for the fiscal year ended Oct 31, 2025. That is 0.7% of revenue of $6.9B. Up 2.0% from FY2024.

Ad spend, FY2025
$50M
year ended Oct 31, 2025
Change vs prior year
+2.0%
vs FY2024
Share of revenue
0.7%
of $6.9B revenue
Rank by ad spend
#456
of 458 companies

Key facts

  • Ad spend is 2.0x its FY2015 level ($25M), faster than revenue (1.7x).
  • The highest year on file is FY2022 at $66M; FY2025 is 24% below it.
  • Largest increase +33.3% in FY2020; largest cut -44.0% in FY2013.
  • Ad spend is 0.7% of revenue, down from 0.9% in FY2020.
  • Agilent Technologies spends more on advertising than 0% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2008 (ended 2008-10-31): $45M FY2009 (ended 2009-10-31): $36M FY2010 (ended 2010-10-31): $45M 2010 FY2011 (ended 2011-10-31): $55M FY2012 (ended 2012-10-31): $50M FY2013 (ended 2013-10-31): $28M 2013 FY2014 (ended 2014-10-31): $31M FY2015 (ended 2015-10-31): $25M FY2016 (ended 2016-10-31): $30M 2016 FY2017 (ended 2017-10-31): $38M FY2018 (ended 2018-10-31): $41M FY2019 (ended 2019-10-31): $36M 2019 FY2020 (ended 2020-10-31): $48M FY2021 (ended 2021-10-31): $63M FY2022 (ended 2022-10-31): $66M 2022 FY2023 (ended 2023-10-31): $54M FY2024 (ended 2024-10-31): $49M FY2025 (ended 2025-10-31): $50M 2025 $50M

Ad spend as % of revenue

0.0% 0.3% 0.5% 0.8% 1.0% FY2008 (ended 2008-10-31): 0.8% FY2009 (ended 2009-10-31): 0.8% FY2010 (ended 2010-10-31): 0.8% 2010 FY2011 (ended 2011-10-31): 0.8% FY2012 (ended 2012-10-31): 0.7% FY2013 (ended 2013-10-31): 0.7% 2013 FY2014 (ended 2014-10-31): 0.8% FY2015 (ended 2015-10-31): 0.6% FY2016 (ended 2016-10-31): 0.7% 2016 FY2017 (ended 2017-10-31): 0.8% FY2018 (ended 2018-10-31): 0.8% FY2019 (ended 2019-10-31): 0.7% 2019 FY2020 (ended 2020-10-31): 0.9% FY2021 (ended 2021-10-31): 1.0% FY2022 (ended 2022-10-31): 1.0% 2022 FY2023 (ended 2023-10-31): 0.8% FY2024 (ended 2024-10-31): 0.8% FY2025 (ended 2025-10-31): 0.7% 2025 0.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Oct 31, 2025 $50M +2.0% $6.9B 0.7% AdvertisingExpense 10-K Dec 22, 2025
FY2024 Oct 31, 2024 $49M -9.3% $6.5B 0.8% AdvertisingExpense 10-K Dec 22, 2025
FY2023 Oct 31, 2023 $54M -18.2% $6.8B 0.8% AdvertisingExpense 10-K Dec 22, 2025
FY2022 Oct 31, 2022 $66M +4.8% $6.8B 1.0% AdvertisingExpense 10-K Dec 20, 2024
FY2021 Oct 31, 2021 $63M +31.3% $6.3B 1.0% AdvertisingExpense 10-K Dec 20, 2023
FY2020 Oct 31, 2020 $48M +33.3% $5.3B 0.9% AdvertisingExpense 10-K Dec 21, 2022
FY2019 Oct 31, 2019 $36M -12.2% $5.2B 0.7% AdvertisingExpense 10-K Dec 17, 2021
FY2018 Oct 31, 2018 $41M +7.9% $4.9B 0.8% AdvertisingExpense 10-K Dec 18, 2020
FY2017 Oct 31, 2017 $38M +26.7% $4.5B 0.8% AdvertisingExpense 10-K Dec 19, 2019
FY2016 Oct 31, 2016 $30M +20.0% $4.2B 0.7% AdvertisingExpense 10-K Dec 20, 2018
FY2015 Oct 31, 2015 $25M -19.4% $4B 0.6% AdvertisingExpense 10-K Dec 21, 2017
FY2014 Oct 31, 2014 $31M +10.7% $4B 0.8% AdvertisingExpense 10-K Dec 20, 2016
FY2013 Oct 31, 2013 $28M -44.0% $3.9B 0.7% AdvertisingExpense 10-K Dec 21, 2015
FY2012 Oct 31, 2012 $50M -9.1% $6.9B 0.7% AdvertisingExpense 10-K Dec 22, 2014
FY2011 Oct 31, 2011 $55M +22.2% $6.6B 0.8% AdvertisingExpense 10-K Dec 19, 2013
FY2010 Oct 31, 2010 $45M +25.0% $5.4B 0.8% AdvertisingExpense 10-K Dec 20, 2012
FY2009 Oct 31, 2009 $36M -20.0% $4.5B 0.8% AdvertisingExpense 10-K Dec 16, 2011
FY2008 Oct 31, 2008 $45M n/a $5.8B 0.8% AdvertisingExpense 10-K Dec 20, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Agilent Technologies in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
450 Exelixis $51.7M 2.2% +18.9% FY2026
451 Lindblad Expeditions $51.7M 6.7% +31.2% FY2025
452 ThredUp $51.1M 16.4% +23.1% FY2025
453 Dolby Laboratories $51M 3.8% -11.0% FY2025
454 OppFi $50.9M 13.4% +3.4% FY2025
455 Biomarin Pharmaceutical $50.5M 1.6% +46.4% FY2025
456 Agilent Technologies $50M 0.7% +2.0% FY2025

Full ranking of 458 companies · Biggest increases #290 · Lowest ad-to-revenue #38 · New $50M spenders #22

Questions

How much does Agilent Technologies spend on advertising?

Agilent Technologies spent $50M on advertising in fiscal 2025, the year ended Oct 31, 2025, according to its 10-K filed Dec 22, 2025.

What percentage of revenue does Agilent Technologies spend on advertising?

0.7% of revenue in fiscal 2025 ($50M of $6.9B). The median across the 458 companies tracked is 4.6%.

Is Agilent Technologies spending more on advertising?

Yes. Ad spend rose 2.0% in fiscal 2025 from fiscal 2024.

How does Agilent Technologies rank by advertising spend?

#456 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Agilent Technologies's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Dec 22, 2025
Accession number
0001090872-25-000087
Company
AGILENT TECHNOLOGIES, INC., CIK 1090872, SIC 3826 (Laboratory Analytical Instruments)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Agilent Technologies advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Dec 22, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/agilent-technologies/advertising-spend/
Download
CSV, all years · CSV, all 458 companies