Extra Space Storage advertising spend, FY2025

Extra Space Storage (EXR) reported $56.2M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.7% of revenue of $3.4B. Up 11.2% from FY2024.

Ad spend, FY2025
$56.2M
year ended Dec 31, 2025
Change vs prior year
+11.2%
vs FY2024
Share of revenue
1.7%
of $3.4B revenue
Rank by ad spend
#436
of 458 companies

Key facts

  • Ad spend is 5.3x its FY2015 level ($10.5M).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +70.1% in FY2023; largest cut -33.7% in FY2021.
  • Ad spend has risen 4 years in a row.
  • Ad spend is 1.7% of revenue, down from 2.1% in FY2020.
  • Extra Space Storage spends more on advertising than 5% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M FY2009 (ended 2009-12-31): $5.9M FY2010 (ended 2010-12-31): $6.4M 2010 FY2011 (ended 2011-12-31): $6M FY2012 (ended 2012-12-31): $6M FY2013 (ended 2013-12-31): $6.5M 2013 FY2014 (ended 2014-12-31): $8.8M FY2015 (ended 2015-12-31): $10.5M FY2016 (ended 2016-12-31): $12.9M 2016 FY2017 (ended 2017-12-31): $14.4M FY2018 (ended 2018-12-31): $16.2M FY2019 (ended 2019-12-31): $25.1M 2019 FY2020 (ended 2020-12-31): $28.3M FY2021 (ended 2021-12-31): $18.8M FY2022 (ended 2022-12-31): $19.3M 2022 FY2023 (ended 2023-12-31): $32.8M FY2024 (ended 2024-12-31): $50.5M FY2025 (ended 2025-12-31): $56.2M 2025 $56.2M

Ad spend as % of revenue

0% 1% 2% 3% FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 1.3% 2016 FY2017 (ended 2017-12-31): 1.3% FY2018 (ended 2018-12-31): 1.3% FY2019 (ended 2019-12-31): 1.9% 2019 FY2020 (ended 2020-12-31): 2.1% FY2021 (ended 2021-12-31): 1.2% FY2022 (ended 2022-12-31): 1.0% 2022 FY2023 (ended 2023-12-31): 1.3% FY2024 (ended 2024-12-31): 1.6% FY2025 (ended 2025-12-31): 1.7% 2025 1.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $56.2M +11.2% $3.4B 1.7% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $50.5M +54.0% $3.3B 1.6% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $32.8M +70.1% $2.6B 1.3% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $19.3M +2.6% $1.9B 1.0% AdvertisingExpense 10-K Feb 28, 2025
FY2021 Dec 31, 2021 $18.8M -33.7% $1.6B 1.2% AdvertisingExpense 10-K Feb 29, 2024
FY2020 Dec 31, 2020 $28.3M +12.9% $1.4B 2.1% AdvertisingExpense 10-K Feb 28, 2023
FY2019 Dec 31, 2019 $25.1M +55.4% $1.3B 1.9% AdvertisingExpense 10-K Feb 28, 2022
FY2018 Dec 31, 2018 $16.2M +12.1% $1.2B 1.3% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $14.4M +12.0% $1.1B 1.3% AdvertisingExpense 10-K Feb 25, 2020
FY2016 Dec 31, 2016 $12.9M +22.2% $992M 1.3% AdvertisingExpense 10-K Feb 26, 2019
FY2015 Dec 31, 2015 $10.5M +19.1% n/a n/a AdvertisingExpense 10-K Mar 1, 2018
FY2014 Dec 31, 2014 $8.8M +36.4% n/a n/a AdvertisingExpense 10-K Feb 27, 2017
FY2013 Dec 31, 2013 $6.5M +7.6% n/a n/a AdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $6M +1.1% n/a n/a AdvertisingExpense 10-K Mar 2, 2015
FY2011 Dec 31, 2011 $6M -7.3% n/a n/a AdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $6.4M +9.1% n/a n/a AdvertisingExpense 10-K Feb 28, 2013
FY2009 Dec 31, 2009 $5.9M n/a n/a n/a AdvertisingExpense 10-K Feb 29, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Extra Space Storage in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
433 Torrid $57.4M 5.7% +5.8% FY2026
434 Zoom Communications $56.9M 1.2% +12.0% FY2026
435 Snap-on $56.6M 1.1% n/a FY2026
436 Extra Space Storage $56.2M 1.7% +11.2% FY2025
437 Purple Innovation $56.1M 12.0% -13.9% FY2025
438 Reynolds Consumer Products $55M 1.5% -29.5% FY2025
439 Sandisk $55M 0.3% +89.7% FY2026

Full ranking of 458 companies · Biggest increases #170

Questions

How much does Extra Space Storage spend on advertising?

Extra Space Storage spent $56.2M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Extra Space Storage spend on advertising?

1.7% of revenue in fiscal 2025 ($56.2M of $3.4B). The median across the 458 companies tracked is 4.6%.

Is Extra Space Storage spending more on advertising?

Yes. Ad spend rose 11.2% in fiscal 2025 from fiscal 2024. It has risen 4 years in a row.

How does Extra Space Storage rank by advertising spend?

#436 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Extra Space Storage's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0001289490-26-000011
Company
Extra Space Storage Inc., CIK 1289490, SIC 6798 (Real Estate Investment Trusts)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Extra Space Storage advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/extra-space-storage/advertising-spend/
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CSV, all years · CSV, all 458 companies