Sandisk advertising spend, FY2026
Sandisk (SNDK) reported $55M of advertising expense for the fiscal year ended Jul 3, 2026. That is 0.3% of revenue of $20.2B. Up 89.7% from FY2025.
Key facts
- Ad spend is 1.6x its FY2023 level ($35M), slower than revenue (3.3x).
- FY2026 is the highest year on file, going back to FY2023.
- Largest increase +89.7% in FY2026; largest cut -11.4% in FY2024.
- Sandisk spends more on advertising than 4% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jul 3, 2026 | $55M | +89.7% | $20.2B | 0.3% | AdvertisingExpense | 10-K Aug 17, 2026 |
| FY2025 | Jun 27, 2025 | $29M | -6.5% | $7.4B | 0.4% | AdvertisingExpense | 10-K Aug 17, 2026 |
| FY2024 | Jun 28, 2024 | $31M | -11.4% | $6.7B | 0.5% | AdvertisingExpense | 10-K Aug 17, 2026 |
| FY2023 | Jun 30, 2023 | $35M | n/a | $6.1B | 0.6% | AdvertisingExpense | 10-K Aug 21, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Sandisk in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 436 | Extra Space Storage | $56.2M | 1.7% | +11.2% | FY2025 |
| 437 | Purple Innovation | $56.1M | 12.0% | -13.9% | FY2025 |
| 438 | Reynolds Consumer Products | $55M | 1.5% | -29.5% | FY2025 |
| 439 | Sandisk | $55M | 0.3% | +89.7% | FY2026 |
| 440 | Sunstone Hotel Investors | $54.3M | 5.7% | +4.0% | FY2025 |
| 441 | Liberty Media | $54M | 1.2% | +58.8% | FY2025 |
| 442 | Toast | $54M | 0.9% | +25.6% | FY2025 |
Full ranking of 458 companies · Biggest increases #15 · Lowest ad-to-revenue #7 · New $50M spenders #12
Questions
How much does Sandisk spend on advertising?
Sandisk spent $55M on advertising in fiscal 2026, the year ended Jul 3, 2026, according to its 10-K filed Aug 17, 2026.
What percentage of revenue does Sandisk spend on advertising?
0.3% of revenue in fiscal 2026 ($55M of $20.2B). The median across the 458 companies tracked is 4.6%.
Is Sandisk spending more on advertising?
Yes. Ad spend rose 89.7% in fiscal 2026 from fiscal 2025.
How does Sandisk rank by advertising spend?
#439 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Sandisk's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Aug 17, 2026
- Accession number
0001628280-26-057406- Company
- Sandisk Corp, CIK 2023554, SIC 3572 (Computer Storage Devices)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Sandisk advertising spend, FY2023-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 17, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/sandisk/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies