Hyatt Hotels advertising spend, FY2025
Hyatt Hotels (H) reported $58M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.8% of revenue of $7.1B. Down 13.4% from FY2024.
Key facts
- Ad spend is 13% below its FY2022 level ($67M), while revenue grew 1.2x.
- The highest year on file is FY2022 at $67M; FY2025 is 13% below it.
- Largest cut -13.4% in FY2025.
- Hyatt Hotels spends more on advertising than 6% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $58M | -13.4% | $7.1B | 0.8% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2024 | Dec 31, 2024 | $67M | 0.0% | $6.6B | 1.0% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2023 | Dec 31, 2023 | $67M | 0.0% | $6.7B | 1.0% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2022 | Dec 31, 2022 | $67M | n/a | $5.9B | 1.1% | AdvertisingExpense | 10-K Feb 13, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Hyatt Hotels in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 428 | Shoe Station Group | $58.7M | 5.2% | +16.3% | FY2026 |
| 429 | Duluth | $58.4M | 10.3% | -13.5% | FY2026 |
| 430 | Scholastic | $58.4M | 3.7% | -4.9% | FY2026 |
| 431 | Hyatt Hotels | $58M | 0.8% | -13.4% | FY2025 |
| 432 | Dave | $57.4M | 10.4% | +27.8% | FY2025 |
| 433 | Torrid | $57.4M | 5.7% | +5.8% | FY2026 |
| 434 | Zoom Communications | $56.9M | 1.2% | +12.0% | FY2026 |
Full ranking of 458 companies · Biggest cuts #30 · Lowest ad-to-revenue #47
Questions
How much does Hyatt Hotels spend on advertising?
Hyatt Hotels spent $58M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 13, 2026.
What percentage of revenue does Hyatt Hotels spend on advertising?
0.8% of revenue in fiscal 2025 ($58M of $7.1B). The median across the 458 companies tracked is 4.6%.
Is Hyatt Hotels spending more on advertising?
No. Ad spend fell 13.4% in fiscal 2025 from fiscal 2024.
How does Hyatt Hotels rank by advertising spend?
#431 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Hyatt Hotels's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 13, 2026
- Accession number
0001468174-26-000007- Company
- Hyatt Hotels Corp, CIK 1468174, SIC 7011 (Hotels & Motels)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Hyatt Hotels advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/hyatt-hotels/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies