Shoe Station Group advertising spend, FY2026

Shoe Station Group (SHOE) reported $58.7M of advertising expense for the fiscal year ended Jan 31, 2026. That is 5.2% of revenue of $1.1B. Up 16.3% from FY2025.

Ad spend, FY2026
$58.7M
year ended Jan 31, 2026
Change vs prior year
+16.3%
vs FY2025
Share of revenue
5.2%
of $1.1B revenue
Rank by ad spend
#428
of 458 companies

Key facts

  • Ad spend is 1.4x its FY2016 level ($42.1M).
  • FY2026 is the highest year on file, going back to FY2011.
  • Largest increase +39.4% in FY2022; largest cut -10.2% in FY2025.
  • Ad spend is 5.2% of revenue, up from 4.3% in FY2021.
  • Shoe Station Group spends more on advertising than 7% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.1x the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M FY2011 (ended 2011-01-29): $31.1M FY2012 (ended 2012-01-28): $33.5M 2012 FY2013 (ended 2013-02-02): $37.4M FY2014 (ended 2014-02-01): $37.6M 2014 FY2015 (ended 2015-01-31): $41.6M FY2016 (ended 2016-01-30): $42.1M 2016 FY2017 (ended 2017-01-28): $42.9M FY2018 (ended 2018-02-03): $40.1M 2018 FY2019 (ended 2019-02-02): $41.2M FY2020 (ended 2020-02-01): $40M 2020 FY2021 (ended 2021-01-30): $42.1M FY2022 (ended 2022-01-29): $58.7M 2022 FY2023 (ended 2023-01-28): $55.9M FY2024 (ended 2024-02-03): $56.3M 2024 FY2025 (ended 2025-02-01): $50.5M FY2026 (ended 2026-01-31): $58.7M 2026 $58.7M

Ad spend as % of revenue

0% 2% 4% 6% FY2011 (ended 2011-01-29): n/a FY2012 (ended 2012-01-28): n/a 2012 FY2013 (ended 2013-02-02): n/a FY2014 (ended 2014-02-01): n/a 2014 FY2015 (ended 2015-01-31): n/a FY2016 (ended 2016-01-30): n/a 2016 FY2017 (ended 2017-01-28): 4.3% FY2018 (ended 2018-02-03): 3.9% 2018 FY2019 (ended 2019-02-02): 4.0% FY2020 (ended 2020-02-01): 3.9% 2020 FY2021 (ended 2021-01-30): 4.3% FY2022 (ended 2022-01-29): 4.4% 2022 FY2023 (ended 2023-01-28): 4.4% FY2024 (ended 2024-02-03): 4.8% 2024 FY2025 (ended 2025-02-01): 4.2% FY2026 (ended 2026-01-31): 5.2% 2026 5.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $58.7M +16.3% $1.1B 5.2% AdvertisingExpense 10-K Mar 26, 2026
FY2025 Feb 1, 2025 $50.5M -10.2% $1.2B 4.2% AdvertisingExpense 10-K Mar 26, 2026
FY2024 Feb 3, 2024 $56.3M +0.7% $1.2B 4.8% AdvertisingExpense 10-K Mar 26, 2026
FY2023 Jan 28, 2023 $55.9M -4.8% $1.3B 4.4% AdvertisingExpense 10-K Mar 21, 2025
FY2022 Jan 29, 2022 $58.7M +39.4% $1.3B 4.4% AdvertisingExpense 10-K Mar 22, 2024
FY2021 Jan 30, 2021 $42.1M +5.2% $977M 4.3% AdvertisingExpense 10-K Mar 25, 2022
FY2020 Feb 1, 2020 $40M -2.9% $1B 3.9% AdvertisingExpense 10-K Mar 25, 2022
FY2019 Feb 2, 2019 $41.2M +2.7% $1B 4.0% AdvertisingExpense 10-K Mar 26, 2021
FY2018 Feb 3, 2018 $40.1M -6.5% $1B 3.9% AdvertisingExpense 10-K Mar 31, 2020
FY2017 Jan 28, 2017 $42.9M +1.9% $1B 4.3% AdvertisingExpense 10-K Apr 2, 2019
FY2016 Jan 30, 2016 $42.1M +1.2% n/a n/a AdvertisingExpense 10-K Apr 2, 2018
FY2015 Jan 31, 2015 $41.6M +10.6% n/a n/a AdvertisingExpense 10-K Mar 29, 2017
FY2014 Feb 1, 2014 $37.6M +0.5% n/a n/a AdvertisingExpense 10-K Apr 4, 2016
FY2013 Feb 2, 2013 $37.4M +11.6% n/a n/a AdvertisingExpense 10-K Apr 16, 2015
FY2012 Jan 28, 2012 $33.5M +7.7% n/a n/a AdvertisingExpense 10-K Apr 10, 2014
FY2011 Jan 29, 2011 $31.1M n/a n/a n/a AdvertisingExpense 10-K Apr 15, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Shoe Station Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
427 Cricut $59.8M 8.4% +27.8% FY2025
428 Shoe Station Group $58.7M 5.2% +16.3% FY2026
429 Duluth $58.4M 10.3% -13.5% FY2026
430 Scholastic $58.4M 3.7% -4.9% FY2026
431 Hyatt Hotels $58M 0.8% -13.4% FY2025
432 Dave $57.4M 10.4% +27.8% FY2025
433 Torrid $57.4M 5.7% +5.8% FY2026

Full ranking of 458 companies · Biggest increases #124

Questions

How much does Shoe Station Group spend on advertising?

Shoe Station Group spent $58.7M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 26, 2026.

What percentage of revenue does Shoe Station Group spend on advertising?

5.2% of revenue in fiscal 2026 ($58.7M of $1.1B). The median across the 458 companies tracked is 4.6%.

Is Shoe Station Group spending more on advertising?

Yes. Ad spend rose 16.3% in fiscal 2026 from fiscal 2025.

How does Shoe Station Group rank by advertising spend?

#428 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Shoe Station Group's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 26, 2026
Accession number
0001193125-26-126279
Company
SHOE STATION GROUP INC, CIK 895447, SIC 5661 (Retail-Shoe Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Shoe Station Group advertising spend, FY2011-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/shoe-station-group/advertising-spend/
Download
CSV, all years · CSV, all 458 companies