WEBTOON Entertainment advertising spend, FY2025
WEBTOON Entertainment (WBTN) reported $67M of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.8% of revenue of $1.4B. Up 83.1% from FY2024.
Key facts
- Ad spend is 6% below its FY2022 level ($70.9M), while revenue grew 1.3x.
- The highest year on file is FY2022 at $70.9M; FY2025 is 6% below it.
- Largest increase +83.1% in FY2025; largest cut -60.1% in FY2023.
- Ad spend has risen 2 years in a row.
- WEBTOON Entertainment spends more on advertising than 10% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $67M | +83.1% | $1.4B | 4.8% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2024 | Dec 31, 2024 | $36.6M | +29.3% | $1.3B | 2.7% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2023 | Dec 31, 2023 | $28.3M | -60.1% | $1.3B | 2.2% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2022 | Dec 31, 2022 | $70.9M | n/a | $1.1B | 6.6% | AdvertisingExpense | 10-K Mar 11, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to WEBTOON Entertainment in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 408 | Vail Resorts | $68.1M | 2.4% | +41.9% | FY2026 |
| 409 | MasterBrand | $67.3M | 2.5% | +23.5% | FY2025 |
| 410 | Conmed | $67.3M | 4.9% | +2.9% | FY2025 |
| 411 | WEBTOON Entertainment | $67M | 4.8% | +83.1% | FY2025 |
| 412 | Toro | $66.4M | 1.5% | -4.5% | FY2025 |
| 413 | RPM International | $66M | 0.8% | +15.8% | FY2026 |
| 414 | Central Garden & Pet | $65.9M | 2.1% | +17.3% | FY2025 |
Full ranking of 458 companies · Biggest increases #16 · New $50M spenders #8
Questions
How much does WEBTOON Entertainment spend on advertising?
WEBTOON Entertainment spent $67M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 5, 2026.
What percentage of revenue does WEBTOON Entertainment spend on advertising?
4.8% of revenue in fiscal 2025 ($67M of $1.4B). The median across the 458 companies tracked is 4.6%.
Is WEBTOON Entertainment spending more on advertising?
Yes. Ad spend rose 83.1% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does WEBTOON Entertainment rank by advertising spend?
#411 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does WEBTOON Entertainment's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 5, 2026
- Accession number
0001997859-26-000028- Company
- WEBTOON Entertainment Inc., CIK 1997859, SIC 2741 (Miscellaneous Publishing)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- WEBTOON Entertainment advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 5, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/webtoon-entertainment/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies