MasterBrand advertising spend, FY2025

MasterBrand (MBC) reported $67.3M of advertising expense for the fiscal year ended Dec 28, 2025. That is 2.5% of revenue of $2.7B. Up 23.5% from FY2024.

Ad spend, FY2025
$67.3M
year ended Dec 28, 2025
Change vs prior year
+23.5%
vs FY2024
Share of revenue
2.5%
of $2.7B revenue
Rank by ad spend
#409
of 458 companies

Key facts

  • Ad spend is 1.0x its FY2021 level ($65.6M), faster than revenue (1.0x).
  • The highest year on file is FY2022 at $69.1M; FY2025 is 3% below it.
  • Largest increase +23.5% in FY2025; largest cut -16.2% in FY2024.
  • MasterBrand spends more on advertising than 11% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2021 (ended 2021-12-26): $65.6M 2021 FY2022 (ended 2022-12-25): $69.1M 2022 FY2023 (ended 2023-12-31): $65M 2023 FY2024 (ended 2024-12-29): $54.5M 2024 FY2025 (ended 2025-12-28): $67.3M 2025 $67.3M

Ad spend as % of revenue

0% 1% 2% 3% FY2021 (ended 2021-12-26): 2.3% 2021 FY2022 (ended 2022-12-25): 2.1% 2022 FY2023 (ended 2023-12-31): 2.4% 2023 FY2024 (ended 2024-12-29): 2.0% 2024 FY2025 (ended 2025-12-28): 2.5% 2025 2.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 28, 2025 $67.3M +23.5% $2.7B 2.5% AdvertisingExpense 10-K Feb 13, 2026
FY2024 Dec 29, 2024 $54.5M -16.2% $2.7B 2.0% AdvertisingExpense 10-K Feb 13, 2026
FY2023 Dec 31, 2023 $65M -5.9% $2.7B 2.4% AdvertisingExpense 10-K Feb 13, 2026
FY2022 Dec 25, 2022 $69.1M +5.3% $3.3B 2.1% AdvertisingExpense 10-K Feb 19, 2025
FY2021 Dec 26, 2021 $65.6M n/a $2.9B 2.3% AdvertisingExpense 10-K Feb 27, 2024

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to MasterBrand in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
408 Vail Resorts $68.1M 2.4% +41.9% FY2026
409 MasterBrand $67.3M 2.5% +23.5% FY2025
410 Conmed $67.3M 4.9% +2.9% FY2025
411 WEBTOON Entertainment $67M 4.8% +83.1% FY2025
412 Toro $66.4M 1.5% -4.5% FY2025
413 RPM International $66M 0.8% +15.8% FY2026
414 Central Garden & Pet $65.9M 2.1% +17.3% FY2025

Full ranking of 458 companies · Biggest increases #88

Questions

How much does MasterBrand spend on advertising?

MasterBrand spent $67.3M on advertising in fiscal 2025, the year ended Dec 28, 2025, according to its 10-K filed Feb 13, 2026.

What percentage of revenue does MasterBrand spend on advertising?

2.5% of revenue in fiscal 2025 ($67.3M of $2.7B). The median across the 458 companies tracked is 4.6%.

Is MasterBrand spending more on advertising?

Yes. Ad spend rose 23.5% in fiscal 2025 from fiscal 2024.

How does MasterBrand rank by advertising spend?

#409 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does MasterBrand's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 13, 2026
Accession number
0001941365-26-000006
Company
MasterBrand, Inc., CIK 1941365, SIC 2511 (Wood Household Furniture, (No Upholstered))
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
MasterBrand advertising spend, FY2021-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/masterbrand/advertising-spend/
Download
CSV, all years · CSV, all 458 companies