Toro advertising spend, FY2025

Toro (TTC) reported $66.4M of advertising expense for the fiscal year ended Oct 31, 2025. That is 1.5% of revenue of $4.5B. Down 4.5% from FY2024.

Ad spend, FY2025
$66.4M
year ended Oct 31, 2025
Change vs prior year
-4.5%
vs FY2024
Share of revenue
1.5%
of $4.5B revenue
Rank by ad spend
#412
of 458 companies

Key facts

  • Ad spend is 1.5x its FY2015 level ($42.8M), slower than revenue (1.9x).
  • The highest year on file is FY2023 at $77.6M; FY2025 is 14% below it.
  • Largest increase +33.1% in FY2023; largest cut -10.4% in FY2024.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 1.5% of revenue, about the same as 1.5% in FY2020.
  • Toro spends more on advertising than 10% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2009 (ended 2009-10-31): $33.5M FY2010 (ended 2010-10-31): $39.3M 2010 FY2011 (ended 2011-10-31): $49.4M FY2012 (ended 2012-10-31): $46.9M FY2013 (ended 2013-10-31): $48.1M 2013 FY2014 (ended 2014-10-31): $43.6M FY2015 (ended 2015-10-31): $42.8M FY2016 (ended 2016-10-31): $41.8M 2016 FY2017 (ended 2017-10-31): $43M FY2018 (ended 2018-10-31): $46.4M FY2019 (ended 2019-10-31): $43.5M 2019 FY2020 (ended 2020-10-31): $50.3M FY2021 (ended 2021-10-31): $50.5M FY2022 (ended 2022-10-31): $58.3M 2022 FY2023 (ended 2023-10-31): $77.6M FY2024 (ended 2024-10-31): $69.5M FY2025 (ended 2025-10-31): $66.4M 2025 $66.4M

Ad spend as % of revenue

0% 1% 2% 3% FY2009 (ended 2009-10-31): 2.2% FY2010 (ended 2010-10-31): 2.3% 2010 FY2011 (ended 2011-10-31): 2.6% FY2012 (ended 2012-10-31): 2.4% FY2013 (ended 2013-10-31): 2.4% 2013 FY2014 (ended 2014-10-31): 2.0% FY2015 (ended 2015-10-31): 1.8% FY2016 (ended 2016-10-31): 1.7% 2016 FY2017 (ended 2017-10-31): 1.7% FY2018 (ended 2018-10-31): 1.8% FY2019 (ended 2019-10-31): 1.4% 2019 FY2020 (ended 2020-10-31): 1.5% FY2021 (ended 2021-10-31): 1.3% FY2022 (ended 2022-10-31): 1.3% 2022 FY2023 (ended 2023-10-31): 1.7% FY2024 (ended 2024-10-31): 1.5% FY2025 (ended 2025-10-31): 1.5% 2025 1.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Oct 31, 2025 $66.4M -4.5% $4.5B 1.5% AdvertisingExpense 10-K Dec 17, 2025
FY2024 Oct 31, 2024 $69.5M -10.4% $4.6B 1.5% AdvertisingExpense 10-K Dec 17, 2025
FY2023 Oct 31, 2023 $77.6M +33.1% $4.6B 1.7% AdvertisingExpense 10-K Dec 17, 2025
FY2022 Oct 31, 2022 $58.3M +15.4% $4.5B 1.3% AdvertisingExpense 10-K Dec 18, 2024
FY2021 Oct 31, 2021 $50.5M +0.4% $4B 1.3% AdvertisingExpense 10-K Dec 20, 2023
FY2020 Oct 31, 2020 $50.3M +15.6% $3.4B 1.5% AdvertisingExpense 10-K Dec 22, 2022
FY2019 Oct 31, 2019 $43.5M -6.3% $3.1B 1.4% AdvertisingExpense 10-K Dec 17, 2021
FY2018 Oct 31, 2018 $46.4M +7.9% $2.6B 1.8% AdvertisingExpense 10-K Dec 18, 2020
FY2017 Oct 31, 2017 $43M +2.9% $2.5B 1.7% AdvertisingExpense 10-K Dec 20, 2019
FY2016 Oct 31, 2016 $41.8M -2.4% $2.4B 1.7% AdvertisingExpense 10-K Dec 21, 2018
FY2015 Oct 31, 2015 $42.8M -1.7% $2.4B 1.8% AdvertisingExpense 10-K Dec 22, 2017
FY2014 Oct 31, 2014 $43.6M -9.3% $2.2B 2.0% AdvertisingExpense 10-K Dec 22, 2016
FY2013 Oct 31, 2013 $48.1M +2.4% $2B 2.4% AdvertisingExpense 10-K Dec 23, 2015
FY2012 Oct 31, 2012 $46.9M -4.9% $2B 2.4% AdvertisingExpense 10-K Dec 22, 2014
FY2011 Oct 31, 2011 $49.4M +25.7% $1.9B 2.6% AdvertisingExpense 10-K Dec 20, 2013
FY2010 Oct 31, 2010 $39.3M +17.3% $1.7B 2.3% AdvertisingExpense 10-K Dec 21, 2012
FY2009 Oct 31, 2009 $33.5M n/a $1.5B 2.2% AdvertisingExpense 10-K Dec 21, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Toro in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
409 MasterBrand $67.3M 2.5% +23.5% FY2025
410 Conmed $67.3M 4.9% +2.9% FY2025
411 WEBTOON Entertainment $67M 4.8% +83.1% FY2025
412 Toro $66.4M 1.5% -4.5% FY2025
413 RPM International $66M 0.8% +15.8% FY2026
414 Central Garden & Pet $65.9M 2.1% +17.3% FY2025
415 Sally Beauty $65.9M 1.8% -3.7% FY2025

Full ranking of 458 companies · Biggest cuts #79

Questions

How much does Toro spend on advertising?

Toro spent $66.4M on advertising in fiscal 2025, the year ended Oct 31, 2025, according to its 10-K filed Dec 17, 2025.

What percentage of revenue does Toro spend on advertising?

1.5% of revenue in fiscal 2025 ($66.4M of $4.5B). The median across the 458 companies tracked is 4.6%.

Is Toro spending more on advertising?

No. Ad spend fell 4.5% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.

How does Toro rank by advertising spend?

#412 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Toro's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Dec 17, 2025
Accession number
0000737758-25-000115
Company
TORO CO, CIK 737758, SIC 3524 (Lawn & Garden Tractors & Home Lawn & Gardens Equip)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Toro advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Dec 17, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/toro/advertising-spend/
Download
CSV, all years · CSV, all 458 companies