RPM International advertising spend, FY2026

RPM International (RPM) reported $66M of advertising expense for the fiscal year ended May 31, 2026. That is 0.8% of revenue of $7.9B. Up 15.8% from FY2025.

Ad spend, FY2026
$66M
year ended May 31, 2026
Change vs prior year
+15.8%
vs FY2025
Share of revenue
0.8%
of $7.9B revenue
Rank by ad spend
#413
of 458 companies

Key facts

  • Ad spend is 1.3x its FY2016 level ($49.7M), slower than revenue (1.6x).
  • FY2026 is the highest year on file, going back to FY2010.
  • Largest increase +36.6% in FY2023; largest cut -25.7% in FY2022.
  • Ad spend is 0.8% of revenue, down from 1.0% in FY2021.
  • RPM International spends more on advertising than 10% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2010 (ended 2010-05-31): $39.4M FY2011 (ended 2011-05-31): $33.3M 2011 FY2012 (ended 2012-05-31): $34.1M FY2013 (ended 2013-05-31): $43.2M FY2014 (ended 2014-05-31): $49.6M 2014 FY2015 (ended 2015-05-31): $40.8M FY2016 (ended 2016-05-31): $49.7M FY2017 (ended 2017-05-31): $52.3M 2017 FY2018 (ended 2018-05-31): $58M FY2019 (ended 2019-05-31): $57.5M FY2020 (ended 2020-05-31): $49.7M 2020 FY2021 (ended 2021-05-31): $61.1M FY2022 (ended 2022-05-31): $45.4M FY2023 (ended 2023-05-31): $62M 2023 FY2024 (ended 2024-05-31): $64.7M FY2025 (ended 2025-05-31): $57M FY2026 (ended 2026-05-31): $66M 2026 $66M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2010 (ended 2010-05-31): 1.2% FY2011 (ended 2011-05-31): 1.0% 2011 FY2012 (ended 2012-05-31): 0.9% FY2013 (ended 2013-05-31): 1.1% FY2014 (ended 2014-05-31): 1.1% 2014 FY2015 (ended 2015-05-31): 0.9% FY2016 (ended 2016-05-31): 1.0% FY2017 (ended 2017-05-31): 1.1% 2017 FY2018 (ended 2018-05-31): 1.1% FY2019 (ended 2019-05-31): 1.0% FY2020 (ended 2020-05-31): 0.9% 2020 FY2021 (ended 2021-05-31): 1.0% FY2022 (ended 2022-05-31): 0.7% FY2023 (ended 2023-05-31): 0.9% 2023 FY2024 (ended 2024-05-31): 0.9% FY2025 (ended 2025-05-31): 0.8% FY2026 (ended 2026-05-31): 0.8% 2026 0.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 May 31, 2026 $66M +15.8% $7.9B 0.8% AdvertisingExpense 10-K Jul 22, 2026
FY2025 May 31, 2025 $57M -11.9% $7.4B 0.8% AdvertisingExpense 10-K Jul 22, 2026
FY2024 May 31, 2024 $64.7M +4.4% $7.3B 0.9% AdvertisingExpense 10-K Jul 22, 2026
FY2023 May 31, 2023 $62M +36.6% $7.3B 0.9% AdvertisingExpense 10-K Jul 24, 2025
FY2022 May 31, 2022 $45.4M -25.7% $6.7B 0.7% AdvertisingExpense 10-K Jul 25, 2024
FY2021 May 31, 2021 $61.1M +22.9% $6.1B 1.0% AdvertisingExpense 10-K Jul 26, 2023
FY2020 May 31, 2020 $49.7M -13.6% $5.5B 0.9% AdvertisingExpense 10-K Jul 25, 2022
FY2019 May 31, 2019 $57.5M -0.9% $5.6B 1.0% AdvertisingExpense 10-K Jul 26, 2021
FY2018 May 31, 2018 $58M +10.9% $5.3B 1.1% AdvertisingExpense 10-K Jul 27, 2020
FY2017 May 31, 2017 $52.3M +5.2% $5B 1.1% AdvertisingExpense 10-K Jul 24, 2019
FY2016 May 31, 2016 $49.7M +21.8% $4.8B 1.0% AdvertisingExpense 10-K Jul 23, 2018
FY2015 May 31, 2015 $40.8M -17.7% $4.6B 0.9% AdvertisingExpense 10-K Jul 24, 2017
FY2014 May 31, 2014 $49.6M +14.8% $4.4B 1.1% AdvertisingExpense 10-K Jul 28, 2016
FY2013 May 31, 2013 $43.2M +26.7% $4.1B 1.1% AdvertisingExpense 10-K Jul 27, 2015
FY2012 May 31, 2012 $34.1M +2.4% $3.8B 0.9% AdvertisingExpense 10-K Aug 14, 2014
FY2011 May 31, 2011 $33.3M -15.5% $3.4B 1.0% AdvertisingExpense 10-K Jul 24, 2013
FY2010 May 31, 2010 $39.4M n/a $3.4B 1.2% AdvertisingExpense 10-K Jul 26, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to RPM International in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
411 WEBTOON Entertainment $67M 4.8% +83.1% FY2025
412 Toro $66.4M 1.5% -4.5% FY2025
413 RPM International $66M 0.8% +15.8% FY2026
414 Central Garden & Pet $65.9M 2.1% +17.3% FY2025
415 Sally Beauty $65.9M 1.8% -3.7% FY2025
416 TransUnion $65.1M 1.4% +6.0% FY2025
417 Nasdaq $65M 0.8% +20.4% FY2025

Full ranking of 458 companies · Biggest increases #129 · Lowest ad-to-revenue #49

Questions

How much does RPM International spend on advertising?

RPM International spent $66M on advertising in fiscal 2026, the year ended May 31, 2026, according to its 10-K filed Jul 22, 2026.

What percentage of revenue does RPM International spend on advertising?

0.8% of revenue in fiscal 2026 ($66M of $7.9B). The median across the 458 companies tracked is 4.6%.

Is RPM International spending more on advertising?

Yes. Ad spend rose 15.8% in fiscal 2026 from fiscal 2025.

How does RPM International rank by advertising spend?

#413 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does RPM International's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Jul 22, 2026
Accession number
0001193125-26-312142
Company
RPM INTERNATIONAL INC/DE/, CIK 110621, SIC 2851 (Paints, Varnishes, Lacquers, Enamels & Allied Prods)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
RPM International advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jul 22, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/rpm-international/advertising-spend/
Download
CSV, all years · CSV, all 458 companies