TransUnion advertising spend, FY2025
TransUnion (TRU) reported $65.1M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.4% of revenue of $4.6B. Up 6.0% from FY2024.
Key facts
- Ad spend is 1.5x its FY2015 level ($43.1M).
- The highest year on file is FY2021 at $92.9M; FY2025 is 30% below it.
- Largest increase +83.3% in FY2016; largest cut -26.8% in FY2023.
- Ad spend is 1.4% of revenue, down from 3.5% in FY2020.
- TransUnion spends more on advertising than 9% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $65.1M | +6.0% | $4.6B | 1.4% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2024 | Dec 31, 2024 | $61.4M | -4.4% | $4.2B | 1.5% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2023 | Dec 31, 2023 | $64.2M | -26.8% | $3.8B | 1.7% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2022 | Dec 31, 2022 | $87.7M | -5.6% | $3.7B | 2.4% | AdvertisingExpense | 10-K Feb 13, 2025 |
| FY2021 | Dec 31, 2021 | $92.9M | +3.5% | $3B | 3.1% | AdvertisingExpense | 10-K Feb 28, 2024 |
| FY2020 | Dec 31, 2020 | $89.8M | +7.8% | $2.5B | 3.5% | AdvertisingExpense | 10-K Feb 14, 2023 |
| FY2019 | Dec 31, 2019 | $83.3M | +5.0% | $2.5B | 3.4% | AdvertisingExpense | 10-K Feb 22, 2022 |
| FY2018 | Dec 31, 2018 | $79.3M | +3.7% | $2.3B | 3.4% | AdvertisingExpense | 10-K Feb 16, 2021 |
| FY2017 | Dec 31, 2017 | $76.5M | -3.2% | $1.9B | 4.0% | AdvertisingExpense | 10-K Feb 18, 2020 |
| FY2016 | Dec 31, 2016 | $79M | +83.3% | $1.7B | 4.6% | AdvertisingExpense | 10-K Feb 14, 2019 |
| FY2015 | Dec 31, 2015 | $43.1M | +37.7% | n/a | n/a | AdvertisingExpense | 10-K Feb 13, 2018 |
| FY2014 | Dec 31, 2014 | $31.3M | -3.1% | n/a | n/a | AdvertisingExpense | 10-K Feb 15, 2017 |
| FY2013 | Dec 31, 2013 | $32.3M | n/a | n/a | n/a | AdvertisingExpense | 10-K Feb 19, 2016 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to TransUnion in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 412 | Toro | $66.4M | 1.5% | -4.5% | FY2025 |
| 413 | RPM International | $66M | 0.8% | +15.8% | FY2026 |
| 414 | Central Garden & Pet | $65.9M | 2.1% | +17.3% | FY2025 |
| 415 | Sally Beauty | $65.9M | 1.8% | -3.7% | FY2025 |
| 416 | TransUnion | $65.1M | 1.4% | +6.0% | FY2025 |
| 417 | Nasdaq | $65M | 0.8% | +20.4% | FY2025 |
| 418 | Figure Technology Solutions | $63.9M | 12.6% | +27.5% | FY2025 |
Questions
How much does TransUnion spend on advertising?
TransUnion spent $65.1M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.
What percentage of revenue does TransUnion spend on advertising?
1.4% of revenue in fiscal 2025 ($65.1M of $4.6B). The median across the 458 companies tracked is 4.6%.
Is TransUnion spending more on advertising?
Yes. Ad spend rose 6.0% in fiscal 2025 from fiscal 2024.
How does TransUnion rank by advertising spend?
#416 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does TransUnion's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 27, 2026
- Accession number
0001552033-26-000012- Company
- TransUnion, CIK 1552033, SIC 7320 (Services-Consumer Credit Reporting, Collection Agencies)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- TransUnion advertising spend, FY2013-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/transunion/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies