Central Garden & Pet advertising spend, FY2025

Central Garden & Pet (CENT) reported $65.9M of advertising expense for the fiscal year ended Sep 27, 2025. That is 2.1% of revenue of $3.1B. Up 17.3% from FY2024.

Ad spend, FY2025
$65.9M
year ended Sep 27, 2025
Change vs prior year
+17.3%
vs FY2024
Share of revenue
2.1%
of $3.1B revenue
Rank by ad spend
#414
of 458 companies

Key facts

  • Ad spend is 2.6x its FY2015 level ($25M), faster than revenue (1.9x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +47.6% in FY2021; largest cut -30.6% in FY2014.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 2.1% of revenue, up from 1.4% in FY2020.
  • Central Garden & Pet spends more on advertising than 9% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2010 (ended 2010-09-25): $35.9M FY2011 (ended 2011-09-24): $39.6M 2011 FY2012 (ended 2012-09-29): $54.4M FY2013 (ended 2013-09-28): $44.5M 2013 FY2014 (ended 2014-09-27): $30.9M FY2015 (ended 2015-09-26): $25M 2015 FY2016 (ended 2016-09-24): $30M FY2017 (ended 2017-09-30): $34.5M 2017 FY2018 (ended 2018-09-29): $29.7M FY2019 (ended 2019-09-28): $27.5M 2019 FY2020 (ended 2020-09-26): $37M FY2021 (ended 2021-09-25): $54.6M 2021 FY2022 (ended 2022-09-24): $54.7M FY2023 (ended 2023-09-30): $43.6M 2023 FY2024 (ended 2024-09-28): $56.2M FY2025 (ended 2025-09-27): $65.9M 2025 $65.9M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2010 (ended 2010-09-25): 2.4% FY2011 (ended 2011-09-24): 2.4% 2011 FY2012 (ended 2012-09-29): 3.2% FY2013 (ended 2013-09-28): 2.7% 2013 FY2014 (ended 2014-09-27): 1.9% FY2015 (ended 2015-09-26): 1.5% 2015 FY2016 (ended 2016-09-24): 1.6% FY2017 (ended 2017-09-30): 1.7% 2017 FY2018 (ended 2018-09-29): 1.3% FY2019 (ended 2019-09-28): 1.2% 2019 FY2020 (ended 2020-09-26): 1.4% FY2021 (ended 2021-09-25): 1.7% 2021 FY2022 (ended 2022-09-24): 1.6% FY2023 (ended 2023-09-30): 1.3% 2023 FY2024 (ended 2024-09-28): 1.8% FY2025 (ended 2025-09-27): 2.1% 2025 2.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 27, 2025 $65.9M +17.3% $3.1B 2.1% AdvertisingExpense 10-K Nov 26, 2025
FY2024 Sep 28, 2024 $56.2M +28.9% $3.2B 1.8% AdvertisingExpense 10-K Nov 26, 2025
FY2023 Sep 30, 2023 $43.6M -20.3% $3.3B 1.3% AdvertisingExpense 10-K Nov 26, 2025
FY2022 Sep 24, 2022 $54.7M +0.2% $3.3B 1.6% AdvertisingExpense 10-K Nov 27, 2024
FY2021 Sep 25, 2021 $54.6M +47.6% $3.3B 1.7% AdvertisingExpense 10-K Nov 28, 2023
FY2020 Sep 26, 2020 $37M +34.5% $2.7B 1.4% AdvertisingExpense 10-K Nov 22, 2022
FY2019 Sep 28, 2019 $27.5M -7.4% $2.4B 1.2% AdvertisingExpense 10-K Nov 23, 2021
FY2018 Sep 29, 2018 $29.7M -13.9% $2.2B 1.3% AdvertisingExpense 10-K Nov 24, 2020
FY2017 Sep 30, 2017 $34.5M +15.0% $2.1B 1.7% AdvertisingExpense 10-K Nov 27, 2019
FY2016 Sep 24, 2016 $30M +20.0% $1.8B 1.6% AdvertisingExpense 10-K Nov 28, 2018
FY2015 Sep 26, 2015 $25M -19.1% $1.7B 1.5% AdvertisingExpense 10-K Nov 29, 2017
FY2014 Sep 27, 2014 $30.9M -30.6% $1.6B 1.9% AdvertisingExpense 10-K Dec 2, 2016
FY2013 Sep 28, 2013 $44.5M -18.2% $1.7B 2.7% AdvertisingExpense 10-K Dec 10, 2015
FY2012 Sep 29, 2012 $54.4M +37.4% $1.7B 3.2% AdvertisingExpense 10-K Dec 11, 2014
FY2011 Sep 24, 2011 $39.6M +10.3% $1.6B 2.4% AdvertisingExpense 10-K Dec 12, 2013
FY2010 Sep 25, 2010 $35.9M n/a $1.5B 2.4% AdvertisingExpense 10-K Dec 13, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Central Garden & Pet in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
411 WEBTOON Entertainment $67M 4.8% +83.1% FY2025
412 Toro $66.4M 1.5% -4.5% FY2025
413 RPM International $66M 0.8% +15.8% FY2026
414 Central Garden & Pet $65.9M 2.1% +17.3% FY2025
415 Sally Beauty $65.9M 1.8% -3.7% FY2025
416 TransUnion $65.1M 1.4% +6.0% FY2025
417 Nasdaq $65M 0.8% +20.4% FY2025

Full ranking of 458 companies · Biggest increases #120

Questions

How much does Central Garden & Pet spend on advertising?

Central Garden & Pet spent $65.9M on advertising in fiscal 2025, the year ended Sep 27, 2025, according to its 10-K filed Nov 26, 2025.

What percentage of revenue does Central Garden & Pet spend on advertising?

2.1% of revenue in fiscal 2025 ($65.9M of $3.1B). The median across the 458 companies tracked is 4.6%.

Is Central Garden & Pet spending more on advertising?

Yes. Ad spend rose 17.3% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Central Garden & Pet rank by advertising spend?

#414 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Central Garden & Pet's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Nov 26, 2025
Accession number
0000887733-25-000041
Company
CENTRAL GARDEN & PET CO, CIK 887733, SIC 5190 (Wholesale-Miscellaneous Nondurable Goods)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Central Garden & Pet advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 26, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/central-garden-pet/advertising-spend/
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