Figure Technology Solutions advertising spend, FY2025
Figure Technology Solutions (FIGR) reported $63.9M of advertising expense for the fiscal year ended Dec 31, 2025. That is 12.6% of revenue of $507M. Up 27.5% from FY2024.
Key facts
- Ad spend is 1.4x its FY2023 level ($46.5M), slower than revenue (2.4x).
- FY2025 is the highest year on file, going back to FY2023.
- Ad spend has risen 2 years in a row.
- Figure Technology Solutions spends more on advertising than 9% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 2.8x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $63.9M | +27.5% | $507M | 12.6% | AdvertisingExpense | 10-K Mar 16, 2026 |
| FY2024 | Dec 31, 2024 | $50.1M | +7.7% | $341M | 14.7% | AdvertisingExpense | 10-K Mar 16, 2026 |
| FY2023 | Dec 31, 2023 | $46.5M | n/a | $210M | 22.2% | AdvertisingExpense | 10-K Mar 16, 2026 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Figure Technology Solutions in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 416 | TransUnion | $65.1M | 1.4% | +6.0% | FY2025 |
| 417 | Nasdaq | $65M | 0.8% | +20.4% | FY2025 |
| 418 | Figure Technology Solutions | $63.9M | 12.6% | +27.5% | FY2025 |
| 419 | Xunlei | $63.3M | 13.7% | +112.7% | FY2025 |
| 420 | Boot Barn | $62.8M | 2.8% | +24.4% | FY2026 |
| 421 | Open Text | $62.3M | 1.2% | -3.9% | FY2026 |
| 422 | Illinois Tool Works | $62M | 0.4% | +6.9% | FY2025 |
Questions
How much does Figure Technology Solutions spend on advertising?
Figure Technology Solutions spent $63.9M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 16, 2026.
What percentage of revenue does Figure Technology Solutions spend on advertising?
12.6% of revenue in fiscal 2025 ($63.9M of $507M). The median across the 458 companies tracked is 4.6%.
Is Figure Technology Solutions spending more on advertising?
Yes. Ad spend rose 27.5% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Figure Technology Solutions rank by advertising spend?
#418 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Figure Technology Solutions's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 16, 2026
- Accession number
0002064124-26-000009- Company
- Figure Technology Solutions, Inc., CIK 2064124, SIC 6163 (Loan Brokers)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Figure Technology Solutions advertising spend, FY2023-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 16, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/figure-technology-solutions/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies