Open Text advertising spend, FY2026
Open Text (OTEX) reported $62.3M of advertising expense for the fiscal year ended Jun 30, 2026. That is 1.2% of revenue of $5.2B. Down 3.9% from FY2025.
Key facts
- Ad spend is 1.2x its FY2021 level ($52.9M), slower than revenue (1.5x).
- The highest year on file is FY2023 at $73.8M; FY2026 is 16% below it.
- Largest increase +67.2% in FY2020; largest cut -9.3% in FY2024.
- Ad spend has fallen 3 years in a row.
- Ad spend is 1.2% of revenue, down from 1.6% in FY2021.
- Open Text spends more on advertising than 8% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jun 30, 2026 | $62.3M | -3.9% | $5.2B | 1.2% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2025 | Jun 30, 2025 | $64.8M | -3.1% | $5.2B | 1.3% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2024 | Jun 30, 2024 | $66.9M | -9.3% | $5.8B | 1.2% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2023 | Jun 30, 2023 | $73.8M | +23.8% | $4.5B | 1.6% | AdvertisingExpense | 10-K Aug 7, 2025 |
| FY2022 | Jun 30, 2022 | $59.6M | +12.7% | $3.5B | 1.7% | AdvertisingExpense | 10-K Aug 1, 2024 |
| FY2021 | Jun 30, 2021 | $52.9M | +64.8% | $3.4B | 1.6% | AdvertisingExpense | 10-K Aug 3, 2023 |
| FY2020 | Jun 30, 2020 | $32.1M | +67.2% | $3.1B | 1.0% | AdvertisingExpense | 10-K Aug 5, 2022 |
| FY2019 | Jun 30, 2019 | $19.2M | n/a | $2.9B | 0.7% | AdvertisingExpense | 10-K Aug 5, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Open Text in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 419 | Xunlei | $63.3M | 13.7% | +112.7% | FY2025 |
| 420 | Boot Barn | $62.8M | 2.8% | +24.4% | FY2026 |
| 421 | Open Text | $62.3M | 1.2% | -3.9% | FY2026 |
| 422 | Illinois Tool Works | $62M | 0.4% | +6.9% | FY2025 |
| 423 | Phillips 66 | $62M | 0.05% | +21.6% | FY2025 |
| 424 | Simply Good Foods | $62M | 4.6% | -18.5% | FY2026 |
| 425 | Phathom Pharmaceuticals | $61.3M | 35.0% | n/a | FY2025 |
Questions
How much does Open Text spend on advertising?
Open Text spent $62.3M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 6, 2026.
What percentage of revenue does Open Text spend on advertising?
1.2% of revenue in fiscal 2026 ($62.3M of $5.2B). The median across the 458 companies tracked is 4.6%.
Is Open Text spending more on advertising?
No. Ad spend fell 3.9% in fiscal 2026 from fiscal 2025. It has fallen 3 years in a row.
How does Open Text rank by advertising spend?
#421 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Open Text's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Aug 6, 2026
- Accession number
0001002638-26-000068- Company
- OPEN TEXT CORP, CIK 1002638, SIC 7373 (Services-Computer Integrated Systems Design)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Open Text advertising spend, FY2019-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/open-text/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies