Phillips 66 advertising spend, FY2025

Phillips 66 (PSX) reported $62M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.05% of revenue of $132B. Up 21.6% from FY2024.

Ad spend, FY2025
$62M
year ended Dec 31, 2025
Change vs prior year
+21.6%
vs FY2024
Share of revenue
0.05%
of $132B revenue
Rank by ad spend
#423
of 458 companies

Key facts

  • Ad spend is 15% below its FY2015 level ($73M), while revenue grew 1.3x.
  • The highest year on file is FY2016 at $80M; FY2025 is 22% below it.
  • Largest increase +21.6% in FY2025; largest cut -19.0% in FY2020.
  • Ad spend is 0.05% of revenue, about the same as 0.08% in FY2020.
  • Phillips 66 spends more on advertising than 7% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2010 (ended 2010-12-31): $59M FY2011 (ended 2011-12-31): $63M 2011 FY2012 (ended 2012-12-31): $57M FY2013 (ended 2013-12-31): $68M 2013 FY2014 (ended 2014-12-31): $70M FY2015 (ended 2015-12-31): $73M 2015 FY2016 (ended 2016-12-31): $80M FY2017 (ended 2017-12-31): $76M 2017 FY2018 (ended 2018-12-31): $68M FY2019 (ended 2019-12-31): $63M 2019 FY2020 (ended 2020-12-31): $51M FY2021 (ended 2021-12-31): $52M 2021 FY2022 (ended 2022-12-31): $56M FY2023 (ended 2023-12-31): $54M 2023 FY2024 (ended 2024-12-31): $51M FY2025 (ended 2025-12-31): $62M 2025 $62M

Ad spend as % of revenue

0.00% 0.03% 0.05% 0.07% 0.10% FY2010 (ended 2010-12-31): 0.04% FY2011 (ended 2011-12-31): 0.03% 2011 FY2012 (ended 2012-12-31): 0.03% FY2013 (ended 2013-12-31): 0.04% 2013 FY2014 (ended 2014-12-31): 0.04% FY2015 (ended 2015-12-31): 0.07% 2015 FY2016 (ended 2016-12-31): 0.09% FY2017 (ended 2017-12-31): 0.07% 2017 FY2018 (ended 2018-12-31): 0.06% FY2019 (ended 2019-12-31): 0.06% 2019 FY2020 (ended 2020-12-31): 0.08% FY2021 (ended 2021-12-31): 0.05% 2021 FY2022 (ended 2022-12-31): 0.03% FY2023 (ended 2023-12-31): 0.04% 2023 FY2024 (ended 2024-12-31): 0.04% FY2025 (ended 2025-12-31): 0.05% 2025 0.05%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $62M +21.6% $132B 0.05% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $51M -5.6% $143B 0.04% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $54M -3.6% $147B 0.04% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $56M +7.7% $170B 0.03% AdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $52M +2.0% $111B 0.05% AdvertisingExpense 10-K Feb 21, 2024
FY2020 Dec 31, 2020 $51M -19.0% $64.1B 0.08% AdvertisingExpense 10-K Feb 22, 2023
FY2019 Dec 31, 2019 $63M -7.4% $107B 0.06% AdvertisingExpense 10-K Feb 18, 2022
FY2018 Dec 31, 2018 $68M -10.5% $111B 0.06% AdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $76M -5.0% $102B 0.07% AdvertisingExpense 10-K Feb 21, 2020
FY2016 Dec 31, 2016 $80M +9.6% $84.3B 0.09% AdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $73M +4.3% $99B 0.07% AdvertisingExpense 10-K Feb 23, 2018
FY2014 Dec 31, 2014 $70M +2.9% $161B 0.04% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 31, 2013 $68M +19.3% $172B 0.04% AdvertisingExpense 10-K Feb 19, 2016
FY2012 Dec 31, 2012 $57M -9.5% $179B 0.03% AdvertisingExpense 10-K Feb 20, 2015
FY2011 Dec 31, 2011 $63M +6.8% $196B 0.03% AdvertisingExpense 10-K Feb 21, 2014
FY2010 Dec 31, 2010 $59M n/a $147B 0.04% AdvertisingExpense 10-K Feb 22, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Phillips 66 in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
420 Boot Barn $62.8M 2.8% +24.4% FY2026
421 Open Text $62.3M 1.2% -3.9% FY2026
422 Illinois Tool Works $62M 0.4% +6.9% FY2025
423 Phillips 66 $62M 0.05% +21.6% FY2025
424 Simply Good Foods $62M 4.6% -18.5% FY2026
425 Phathom Pharmaceuticals $61.3M 35.0% n/a FY2025
426 Trex $61M 5.2% +14.0% FY2025

Full ranking of 458 companies · Biggest increases #100 · Lowest ad-to-revenue #1

Questions

How much does Phillips 66 spend on advertising?

Phillips 66 spent $62M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Phillips 66 spend on advertising?

0.05% of revenue in fiscal 2025 ($62M of $132B). The median across the 458 companies tracked is 4.6%.

Is Phillips 66 spending more on advertising?

Yes. Ad spend rose 21.6% in fiscal 2025 from fiscal 2024.

How does Phillips 66 rank by advertising spend?

#423 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Phillips 66's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0001534701-26-000006
Company
Phillips 66, CIK 1534701, SIC 2911 (Petroleum Refining)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Phillips 66 advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/phillips-66/advertising-spend/
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CSV, all years · CSV, all 458 companies