Simply Good Foods advertising spend, FY2026
Simply Good Foods (SMPL) reported $62M of advertising expense for the fiscal year ended Aug 29, 2026. That is 4.6% of revenue of $1.4B. Down 18.5% from FY2025.
Key facts
- Ad spend is 17% below its FY2021 level ($74.9M), while revenue grew 1.3x.
- The highest year on file is FY2024 at $103M; FY2026 is 40% below it.
- Largest increase +56.2% in FY2020; largest cut -26.1% in FY2025.
- Ad spend has fallen 2 years in a row.
- Ad spend is 4.6% of revenue, down from 7.4% in FY2021.
- Simply Good Foods spends more on advertising than 7% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Aug 29, 2026 | $62M | -18.5% | $1.4B | 4.6% | AdvertisingExpense | 10-K Oct 27, 2026 |
| FY2025 | Aug 30, 2025 | $76.1M | -26.1% | $1.5B | 5.2% | AdvertisingExpense | 10-K Oct 27, 2026 |
| FY2024 | Aug 31, 2024 | $103M | +30.1% | $1.3B | 7.7% | AdvertisingExpense | 10-K Oct 27, 2026 |
| FY2023 | Aug 26, 2023 | $79.2M | -6.0% | $1.2B | 6.4% | AdvertisingExpense | 10-K Oct 28, 2025 |
| FY2022 | Aug 27, 2022 | $84.3M | +12.6% | $1.2B | 7.2% | AdvertisingExpense | 10-K Oct 29, 2024 |
| FY2021 | Aug 28, 2021 | $74.9M | +35.4% | $1B | 7.4% | AdvertisingExpense | 10-K Oct 24, 2023 |
| FY2020 | Aug 29, 2020 | $55.3M | +56.2% | $817M | 6.8% | AdvertisingExpense | 10-K Oct 21, 2022 |
| FY2019 | Aug 31, 2019 | $35.4M | +4.1% | $524M | 6.8% | AdvertisingExpense | 10-K Oct 26, 2021 |
| FY2018 | Aug 25, 2018 | $34M | n/a | $438M | 7.8% | AdvertisingExpense | 10-K/A Jun 30, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Simply Good Foods in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 420 | Boot Barn | $62.8M | 2.8% | +24.4% | FY2026 |
| 421 | Open Text | $62.3M | 1.2% | -3.9% | FY2026 |
| 422 | Illinois Tool Works | $62M | 0.4% | +6.9% | FY2025 |
| 423 | Phillips 66 | $62M | 0.05% | +21.6% | FY2025 |
| 424 | Simply Good Foods | $62M | 4.6% | -18.5% | FY2026 |
| 425 | Phathom Pharmaceuticals | $61.3M | 35.0% | n/a | FY2025 |
| 426 | Trex | $61M | 5.2% | +14.0% | FY2025 |
Questions
How much does Simply Good Foods spend on advertising?
Simply Good Foods spent $62M on advertising in fiscal 2026, the year ended Aug 29, 2026, according to its 10-K filed Oct 27, 2026.
What percentage of revenue does Simply Good Foods spend on advertising?
4.6% of revenue in fiscal 2026 ($62M of $1.4B). The median across the 458 companies tracked is 4.6%.
Is Simply Good Foods spending more on advertising?
No. Ad spend fell 18.5% in fiscal 2026 from fiscal 2025. It has fallen 2 years in a row.
How does Simply Good Foods rank by advertising spend?
#424 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Simply Good Foods's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Oct 27, 2026
- Accession number
0001702744-26-000031- Company
- Simply Good Foods Co, CIK 1702744, SIC 2000 (Food and Kindred Products)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Simply Good Foods advertising spend, FY2018-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Oct 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/simply-good-foods/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies