Phathom Pharmaceuticals advertising spend, FY2025

Phathom Pharmaceuticals (PHAT) reported $61.3M of advertising expense for the fiscal year ended Dec 31, 2025. That is 35.0% of revenue of $175M.

Ad spend, FY2025
$61.3M
year ended Dec 31, 2025
Change vs prior year
n/a
no prior year on file
Share of revenue
35.0%
of $175M revenue
Rank by ad spend
#425
of 458 companies

Key facts

  • Phathom Pharmaceuticals spends more on advertising than 7% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 7.7x the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2025 (ended 2025-12-31): $61.3M 2025 $61.3M

Ad spend as % of revenue

0% 10% 20% 30% 40% FY2025 (ended 2025-12-31): 35.0% 2025 35.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $61.3M n/a $175M 35.0% MarketingAndAdvertisingExpense 10-K Feb 26, 2026

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Phathom Pharmaceuticals in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
420 Boot Barn $62.8M 2.8% +24.4% FY2026
421 Open Text $62.3M 1.2% -3.9% FY2026
422 Illinois Tool Works $62M 0.4% +6.9% FY2025
423 Phillips 66 $62M 0.05% +21.6% FY2025
424 Simply Good Foods $62M 4.6% -18.5% FY2026
425 Phathom Pharmaceuticals $61.3M 35.0% n/a FY2025
426 Trex $61M 5.2% +14.0% FY2025

Full ranking of 458 companies · Highest ad-to-revenue #13

Questions

How much does Phathom Pharmaceuticals spend on advertising?

Phathom Pharmaceuticals spent $61.3M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.

What percentage of revenue does Phathom Pharmaceuticals spend on advertising?

35.0% of revenue in fiscal 2025 ($61.3M of $175M). The median across the 458 companies tracked is 4.6%.

How does Phathom Pharmaceuticals rank by advertising spend?

#425 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Phathom Pharmaceuticals's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 26, 2026
Accession number
0001193125-26-073379
Company
Phathom Pharmaceuticals, Inc., CIK 1783183, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Phathom Pharmaceuticals advertising spend, FY2025-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/phathom-pharmaceuticals/advertising-spend/
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