Boot Barn advertising spend, FY2026

Boot Barn (BOOT) reported $62.8M of advertising expense for the fiscal year ended Mar 28, 2026. That is 2.8% of revenue of $2.3B. Up 24.4% from FY2025.

Ad spend, FY2026
$62.8M
year ended Mar 28, 2026
Change vs prior year
+24.4%
vs FY2025
Share of revenue
2.8%
of $2.3B revenue
Rank by ad spend
#420
of 458 companies

Key facts

  • Ad spend is 2.9x its FY2016 level ($22M).
  • FY2026 is the highest year on file, going back to FY2013.
  • Largest increase +91.3% in FY2016; largest cut -13.9% in FY2021.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 2.8% of revenue, about the same as 2.7% in FY2021.
  • Boot Barn spends more on advertising than 8% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2013 (ended 2013-03-30): $7.1M FY2014 (ended 2014-03-29): $11.3M 2014 FY2015 (ended 2015-03-28): $11.5M FY2016 (ended 2016-03-26): $22M 2016 FY2017 (ended 2017-04-01): $24.7M FY2018 (ended 2018-03-31): $25.5M 2018 FY2019 (ended 2019-03-30): $27.7M FY2020 (ended 2020-03-28): $28M 2020 FY2021 (ended 2021-03-27): $24.1M FY2022 (ended 2022-03-26): $34.5M 2022 FY2023 (ended 2023-04-01): $40.7M FY2024 (ended 2024-03-30): $44M 2024 FY2025 (ended 2025-03-29): $50.5M FY2026 (ended 2026-03-28): $62.8M 2026 $62.8M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2013 (ended 2013-03-30): n/a FY2014 (ended 2014-03-29): n/a 2014 FY2015 (ended 2015-03-28): n/a FY2016 (ended 2016-03-26): n/a 2016 FY2017 (ended 2017-04-01): 3.9% FY2018 (ended 2018-03-31): 3.8% 2018 FY2019 (ended 2019-03-30): 3.6% FY2020 (ended 2020-03-28): 3.3% 2020 FY2021 (ended 2021-03-27): 2.7% FY2022 (ended 2022-03-26): 2.3% 2022 FY2023 (ended 2023-04-01): 2.5% FY2024 (ended 2024-03-30): 2.6% 2024 FY2025 (ended 2025-03-29): 2.6% FY2026 (ended 2026-03-28): 2.8% 2026 2.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 28, 2026 $62.8M +24.4% $2.3B 2.8% AdvertisingExpense 10-K May 14, 2026
FY2025 Mar 29, 2025 $50.5M +14.8% $1.9B 2.6% AdvertisingExpense 10-K May 14, 2026
FY2024 Mar 30, 2024 $44M +8.1% $1.7B 2.6% AdvertisingExpense 10-K May 14, 2026
FY2023 Apr 1, 2023 $40.7M +18.0% $1.7B 2.5% AdvertisingExpense 10-K May 15, 2025
FY2022 Mar 26, 2022 $34.5M +43.2% $1.5B 2.3% AdvertisingExpense 10-K May 15, 2024
FY2021 Mar 27, 2021 $24.1M -13.9% $893M 2.7% AdvertisingExpense 10-K May 18, 2023
FY2020 Mar 28, 2020 $28M +1.1% $846M 3.3% AdvertisingExpense 10-K May 12, 2022
FY2019 Mar 30, 2019 $27.7M +8.6% $777M 3.6% AdvertisingExpense 10-K May 13, 2021
FY2018 Mar 31, 2018 $25.5M +3.2% $678M 3.8% AdvertisingExpense 10-K May 22, 2020
FY2017 Apr 1, 2017 $24.7M +12.3% $630M 3.9% AdvertisingExpense 10-K May 24, 2019
FY2016 Mar 26, 2016 $22M +91.3% n/a n/a AdvertisingExpense 10-K May 16, 2018
FY2015 Mar 28, 2015 $11.5M +1.8% n/a n/a AdvertisingExpense 10-K Jun 7, 2017
FY2014 Mar 29, 2014 $11.3M +59.2% n/a n/a AdvertisingExpense 10-K Jun 3, 2016
FY2013 Mar 30, 2013 $7.1M n/a n/a n/a AdvertisingExpense 10-K May 29, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Boot Barn in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
418 Figure Technology Solutions $63.9M 12.6% +27.5% FY2025
419 Xunlei $63.3M 13.7% +112.7% FY2025
420 Boot Barn $62.8M 2.8% +24.4% FY2026
421 Open Text $62.3M 1.2% -3.9% FY2026
422 Illinois Tool Works $62M 0.4% +6.9% FY2025
423 Phillips 66 $62M 0.05% +21.6% FY2025
424 Simply Good Foods $62M 4.6% -18.5% FY2026

Full ranking of 458 companies · Biggest increases #84 · Up 5+ years in a row #60

Questions

How much does Boot Barn spend on advertising?

Boot Barn spent $62.8M on advertising in fiscal 2026, the year ended Mar 28, 2026, according to its 10-K filed May 14, 2026.

What percentage of revenue does Boot Barn spend on advertising?

2.8% of revenue in fiscal 2026 ($62.8M of $2.3B). The median across the 458 companies tracked is 4.6%.

Is Boot Barn spending more on advertising?

Yes. Ad spend rose 24.4% in fiscal 2026 from fiscal 2025. It has risen 5 years in a row.

How does Boot Barn rank by advertising spend?

#420 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Boot Barn's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed May 14, 2026
Accession number
0001104659-26-061346
Company
Boot Barn Holdings, Inc., CIK 1610250, SIC 5661 (Retail-Shoe Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Boot Barn advertising spend, FY2013-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 14, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/boot-barn-holdings/advertising-spend/
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CSV, all years · CSV, all 458 companies