Compass advertising spend, FY2025

Compass (COMP) reported $77.7M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.1% of revenue of $7B. Up 5.4% from FY2024.

Ad spend, FY2025
$77.7M
year ended Dec 31, 2025
Change vs prior year
+5.4%
vs FY2024
Share of revenue
1.1%
of $7B revenue
Rank by ad spend
#387
of 458 companies

Key facts

  • Ad spend is 23% below its FY2020 level ($101M), while revenue grew 1.9x.
  • The highest year on file is FY2022 at $147M; FY2025 is 47% below it.
  • Largest increase +24.6% in FY2022; largest cut -34.3% in FY2023.
  • Ad spend is 1.1% of revenue, down from 2.7% in FY2020.
  • Compass spends more on advertising than 16% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2019 (ended 2019-12-31): $104M 2019 FY2020 (ended 2020-12-31): $101M 2020 FY2021 (ended 2021-12-31): $118M 2021 FY2022 (ended 2022-12-31): $147M 2022 FY2023 (ended 2023-12-31): $96.6M 2023 FY2024 (ended 2024-12-31): $73.7M 2024 FY2025 (ended 2025-12-31): $77.7M 2025 $77.7M

Ad spend as % of revenue

0% 2% 4% 6% FY2019 (ended 2019-12-31): 4.4% 2019 FY2020 (ended 2020-12-31): 2.7% 2020 FY2021 (ended 2021-12-31): 1.8% 2021 FY2022 (ended 2022-12-31): 2.4% 2022 FY2023 (ended 2023-12-31): 2.0% 2023 FY2024 (ended 2024-12-31): 1.3% 2024 FY2025 (ended 2025-12-31): 1.1% 2025 1.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $77.7M +5.4% $7B 1.1% AdvertisingExpense 10-K Feb 27, 2026
FY2024 Dec 31, 2024 $73.7M -23.7% $5.6B 1.3% AdvertisingExpense 10-K Feb 27, 2026
FY2023 Dec 31, 2023 $96.6M -34.3% $4.9B 2.0% AdvertisingExpense 10-K Feb 27, 2026
FY2022 Dec 31, 2022 $147M +24.6% $6B 2.4% AdvertisingExpense 10-K Feb 25, 2025
FY2021 Dec 31, 2021 $118M +16.8% $6.4B 1.8% AdvertisingExpense 10-K Feb 28, 2024
FY2020 Dec 31, 2020 $101M -2.7% $3.7B 2.7% AdvertisingExpense 10-K Mar 1, 2023
FY2019 Dec 31, 2019 $104M n/a $2.4B 4.4% AdvertisingExpense 10-K Feb 28, 2022

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Compass in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
385 Childrens Place $78.1M 6.5% +13.4% FY2026
386 Wyndham Hotels & Resorts $78M 5.5% -29.1% FY2025
387 Compass $77.7M 1.1% +5.4% FY2025
388 Toll Brothers $77.4M 0.7% +22.7% FY2025
389 Yelp $77.4M 5.3% -11.8% FY2025
390 Ollie's Bargain Outlet $77.3M 2.9% +10.7% FY2026
391 Chemed $77.1M 3.0% +5.5% FY2025

Full ranking of 458 companies · Biggest increases #238

Questions

How much does Compass spend on advertising?

Compass spent $77.7M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.

What percentage of revenue does Compass spend on advertising?

1.1% of revenue in fiscal 2025 ($77.7M of $7B). The median across the 458 companies tracked is 4.6%.

Is Compass spending more on advertising?

Yes. Ad spend rose 5.4% in fiscal 2025 from fiscal 2024.

How does Compass rank by advertising spend?

#387 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Compass's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 27, 2026
Accession number
0001563190-26-000057
Company
Compass, Inc., CIK 1563190, SIC 6531 (Real Estate Agents & Managers (For Others))
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Compass advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/compass/advertising-spend/
Download
CSV, all years · CSV, all 458 companies