Yelp advertising spend, FY2025

Yelp (YELP) reported $77.4M of advertising expense for the fiscal year ended Dec 31, 2025. That is 5.3% of revenue of $1.5B. Down 11.8% from FY2024.

Ad spend, FY2025
$77.4M
year ended Dec 31, 2025
Change vs prior year
-11.8%
vs FY2024
Share of revenue
5.3%
of $1.5B revenue
Rank by ad spend
#389
of 458 companies

Key facts

  • Ad spend is 2.5x its FY2015 level ($30.9M), slower than revenue (2.7x).
  • The highest year on file is FY2024 at $87.8M; FY2025 is 12% below it.
  • Largest increase +523.1% in FY2014; largest cut -45.5% in FY2019.
  • Ad spend is 5.3% of revenue, up from 2.5% in FY2020.
  • Yelp spends more on advertising than 15% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.2x the median of 4.6%.

Ad spend by fiscal year

$0 $25M $50M $75M $100M FY2010 (ended 2010-12-31): $300K FY2011 (ended 2011-12-31): $500K 2011 FY2012 (ended 2012-12-31): $700K FY2013 (ended 2013-12-31): $1.3M 2013 FY2014 (ended 2014-12-31): $8.1M FY2015 (ended 2015-12-31): $30.9M 2015 FY2016 (ended 2016-12-31): $46.9M FY2017 (ended 2017-12-31): $50.3M 2017 FY2018 (ended 2018-12-31): $38M FY2019 (ended 2019-12-31): $20.7M 2019 FY2020 (ended 2020-12-31): $22.2M FY2021 (ended 2021-12-31): $56.3M 2021 FY2022 (ended 2022-12-31): $71.1M FY2023 (ended 2023-12-31): $65.7M 2023 FY2024 (ended 2024-12-31): $87.8M FY2025 (ended 2025-12-31): $77.4M 2025 $77.4M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2010 (ended 2010-12-31): 0.6% FY2011 (ended 2011-12-31): 0.6% 2011 FY2012 (ended 2012-12-31): 0.5% FY2013 (ended 2013-12-31): 0.6% 2013 FY2014 (ended 2014-12-31): 2.1% FY2015 (ended 2015-12-31): 5.6% 2015 FY2016 (ended 2016-12-31): 6.5% FY2017 (ended 2017-12-31): 5.9% 2017 FY2018 (ended 2018-12-31): 4.0% FY2019 (ended 2019-12-31): 2.0% 2019 FY2020 (ended 2020-12-31): 2.5% FY2021 (ended 2021-12-31): 5.5% 2021 FY2022 (ended 2022-12-31): 6.0% FY2023 (ended 2023-12-31): 4.9% 2023 FY2024 (ended 2024-12-31): 6.2% FY2025 (ended 2025-12-31): 5.3% 2025 5.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $77.4M -11.8% $1.5B 5.3% AdvertisingExpense 10-K Feb 27, 2026
FY2024 Dec 31, 2024 $87.8M +33.6% $1.4B 6.2% AdvertisingExpense 10-K Feb 27, 2026
FY2023 Dec 31, 2023 $65.7M -7.6% $1.3B 4.9% AdvertisingExpense 10-K Feb 27, 2026
FY2022 Dec 31, 2022 $71.1M +26.3% $1.2B 6.0% AdvertisingExpense 10-K Feb 27, 2025
FY2021 Dec 31, 2021 $56.3M +153.6% $1B 5.5% AdvertisingExpense 10-K Feb 27, 2024
FY2020 Dec 31, 2020 $22.2M +7.2% $873M 2.5% AdvertisingExpense 10-K Feb 24, 2023
FY2019 Dec 31, 2019 $20.7M -45.5% $1B 2.0% AdvertisingExpense 10-K Feb 28, 2022
FY2018 Dec 31, 2018 $38M -24.5% $943M 4.0% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $50.3M +7.2% $851M 5.9% AdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 31, 2016 $46.9M +51.8% $716M 6.5% AdvertisingExpense 10-K Mar 1, 2019
FY2015 Dec 31, 2015 $30.9M +281.5% $550M 5.6% AdvertisingExpense 10-K Feb 28, 2018
FY2014 Dec 31, 2014 $8.1M +523.1% $378M 2.1% AdvertisingExpense 10-K Mar 1, 2017
FY2013 Dec 31, 2013 $1.3M +85.7% $233M 0.6% AdvertisingExpense 10-K Feb 24, 2016
FY2012 Dec 31, 2012 $700K +40.0% $138M 0.5% AdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $500K +66.7% $83.3M 0.6% AdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $300K n/a $47.7M 0.6% AdvertisingExpense 10-K Feb 27, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Yelp in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
385 Childrens Place $78.1M 6.5% +13.4% FY2026
386 Wyndham Hotels & Resorts $78M 5.5% -29.1% FY2025
387 Compass $77.7M 1.1% +5.4% FY2025
388 Toll Brothers $77.4M 0.7% +22.7% FY2025
389 Yelp $77.4M 5.3% -11.8% FY2025
390 Ollie's Bargain Outlet $77.3M 2.9% +10.7% FY2026
391 Chemed $77.1M 3.0% +5.5% FY2025

Full ranking of 458 companies · Biggest cuts #37

Questions

How much does Yelp spend on advertising?

Yelp spent $77.4M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.

What percentage of revenue does Yelp spend on advertising?

5.3% of revenue in fiscal 2025 ($77.4M of $1.5B). The median across the 458 companies tracked is 4.6%.

Is Yelp spending more on advertising?

No. Ad spend fell 11.8% in fiscal 2025 from fiscal 2024.

How does Yelp rank by advertising spend?

#389 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Yelp's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 27, 2026
Accession number
0001345016-26-000019
Company
YELP INC, CIK 1345016, SIC 7200 (Services-Personal Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Yelp advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/yelp/advertising-spend/
Download
CSV, all years · CSV, all 458 companies