Toll Brothers advertising spend, FY2025

Toll Brothers (TOL) reported $77.4M of advertising expense for the fiscal year ended Oct 31, 2025. That is 0.7% of revenue of $11B. Up 22.7% from FY2024.

Ad spend, FY2025
$77.4M
year ended Oct 31, 2025
Change vs prior year
+22.7%
vs FY2024
Share of revenue
0.7%
of $11B revenue
Rank by ad spend
#388
of 458 companies

Key facts

  • Ad spend is 4.3x its FY2015 level ($18.2M).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +69.8% in FY2019; largest cut -20.0% in FY2010.
  • Ad spend has risen 4 years in a row.
  • Ad spend is 0.7% of revenue, about the same as 0.7% in FY2020.
  • Toll Brothers spends more on advertising than 15% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2009 (ended 2009-10-31): $11.5M FY2010 (ended 2010-10-31): $9.2M 2010 FY2011 (ended 2011-10-31): $11.1M FY2012 (ended 2012-10-31): $11.4M FY2013 (ended 2013-10-31): $11.6M 2013 FY2014 (ended 2014-10-31): $15.6M FY2015 (ended 2015-10-31): $18.2M FY2016 (ended 2016-10-31): $23.1M 2016 FY2017 (ended 2017-10-31): $26.1M FY2018 (ended 2018-10-31): $28.5M FY2019 (ended 2019-10-31): $48.4M 2019 FY2020 (ended 2020-10-31): $46.3M FY2021 (ended 2021-10-31): $39.1M FY2022 (ended 2022-10-31): $42.5M 2022 FY2023 (ended 2023-10-31): $49.6M FY2024 (ended 2024-10-31): $63.1M FY2025 (ended 2025-10-31): $77.4M 2025 $77.4M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% 0.8% FY2009 (ended 2009-10-31): n/a FY2010 (ended 2010-10-31): n/a 2010 FY2011 (ended 2011-10-31): n/a FY2012 (ended 2012-10-31): n/a FY2013 (ended 2013-10-31): n/a 2013 FY2014 (ended 2014-10-31): n/a FY2015 (ended 2015-10-31): n/a FY2016 (ended 2016-10-31): n/a 2016 FY2017 (ended 2017-10-31): 0.4% FY2018 (ended 2018-10-31): 0.4% FY2019 (ended 2019-10-31): 0.7% 2019 FY2020 (ended 2020-10-31): 0.7% FY2021 (ended 2021-10-31): 0.4% FY2022 (ended 2022-10-31): 0.4% 2022 FY2023 (ended 2023-10-31): 0.5% FY2024 (ended 2024-10-31): 0.6% FY2025 (ended 2025-10-31): 0.7% 2025 0.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Oct 31, 2025 $77.4M +22.7% $11B 0.7% AdvertisingExpense 10-K Dec 19, 2025
FY2024 Oct 31, 2024 $63.1M +27.2% $10.8B 0.6% AdvertisingExpense 10-K Dec 19, 2025
FY2023 Oct 31, 2023 $49.6M +16.7% $10B 0.5% AdvertisingExpense 10-K Dec 19, 2025
FY2022 Oct 31, 2022 $42.5M +8.7% $10.3B 0.4% AdvertisingExpense 10-K Dec 20, 2024
FY2021 Oct 31, 2021 $39.1M -15.6% $8.8B 0.4% AdvertisingExpense 10-K Dec 21, 2023
FY2020 Oct 31, 2020 $46.3M -4.3% $7.1B 0.7% AdvertisingExpense 10-K Dec 19, 2022
FY2019 Oct 31, 2019 $48.4M +69.8% $7.2B 0.7% AdvertisingExpense 10-K Dec 17, 2021
FY2018 Oct 31, 2018 $28.5M +9.2% $7.1B 0.4% AdvertisingExpense 10-K Dec 22, 2020
FY2017 Oct 31, 2017 $26.1M +13.0% $5.8B 0.4% AdvertisingExpense 10-K Dec 26, 2019
FY2016 Oct 31, 2016 $23.1M +26.9% n/a n/a AdvertisingExpense 10-K Dec 20, 2018
FY2015 Oct 31, 2015 $18.2M +16.7% n/a n/a AdvertisingExpense 10-K Dec 21, 2017
FY2014 Oct 31, 2014 $15.6M +34.5% n/a n/a AdvertisingExpense 10-K Dec 23, 2016
FY2013 Oct 31, 2013 $11.6M +1.8% n/a n/a AdvertisingExpense 10-K Dec 21, 2015
FY2012 Oct 31, 2012 $11.4M +2.7% n/a n/a AdvertisingExpense 10-K Dec 23, 2014
FY2011 Oct 31, 2011 $11.1M +20.7% n/a n/a AdvertisingExpense 10-K Dec 23, 2013
FY2010 Oct 31, 2010 $9.2M -20.0% n/a n/a AdvertisingExpense 10-K/A Jul 16, 2013
FY2009 Oct 31, 2009 $11.5M n/a n/a n/a AdvertisingExpense 10-K Dec 22, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Toll Brothers in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
385 Childrens Place $78.1M 6.5% +13.4% FY2026
386 Wyndham Hotels & Resorts $78M 5.5% -29.1% FY2025
387 Compass $77.7M 1.1% +5.4% FY2025
388 Toll Brothers $77.4M 0.7% +22.7% FY2025
389 Yelp $77.4M 5.3% -11.8% FY2025
390 Ollie's Bargain Outlet $77.3M 2.9% +10.7% FY2026
391 Chemed $77.1M 3.0% +5.5% FY2025

Full ranking of 458 companies · Biggest increases #94 · Lowest ad-to-revenue #36

Questions

How much does Toll Brothers spend on advertising?

Toll Brothers spent $77.4M on advertising in fiscal 2025, the year ended Oct 31, 2025, according to its 10-K filed Dec 19, 2025.

What percentage of revenue does Toll Brothers spend on advertising?

0.7% of revenue in fiscal 2025 ($77.4M of $11B). The median across the 458 companies tracked is 4.6%.

Is Toll Brothers spending more on advertising?

Yes. Ad spend rose 22.7% in fiscal 2025 from fiscal 2024. It has risen 4 years in a row.

How does Toll Brothers rank by advertising spend?

#388 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Toll Brothers's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Dec 19, 2025
Accession number
0000794170-25-000112
Company
Toll Brothers, Inc., CIK 794170, SIC 1531 (Operative Builders)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Toll Brothers advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Dec 19, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/toll-brothers/advertising-spend/
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CSV, all years · CSV, all 458 companies