Ollie's Bargain Outlet advertising spend, FY2026

Ollie's Bargain Outlet (OLLI) reported $77.3M of advertising expense for the fiscal year ended Jan 31, 2026. That is 2.9% of revenue of $2.6B. Up 10.7% from FY2025.

Ad spend, FY2026
$77.3M
year ended Jan 31, 2026
Change vs prior year
+10.7%
vs FY2025
Share of revenue
2.9%
of $2.6B revenue
Rank by ad spend
#390
of 458 companies

Key facts

  • Ad spend is 3.0x its FY2016 level ($25.8M).
  • FY2026 is the highest year on file, going back to FY2014.
  • Largest increase +26.1% in FY2022; largest cut -2.4% in FY2021.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 2.9% of revenue, up from 2.3% in FY2021.
  • Ollie's Bargain Outlet spends more on advertising than 15% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 4.6%.

Ad spend by fiscal year

$0 $20M $40M $60M $80M FY2014 (ended 2014-02-01): $19.7M 2014 FY2015 (ended 2015-01-31): $23.1M FY2016 (ended 2016-01-30): $25.8M 2016 FY2017 (ended 2017-01-28): $28M FY2018 (ended 2018-02-03): $32.4M 2018 FY2019 (ended 2019-02-02): $36.7M FY2020 (ended 2020-02-01): $42.4M 2020 FY2021 (ended 2021-01-30): $41.4M FY2022 (ended 2022-01-29): $52.2M 2022 FY2023 (ended 2023-01-28): $62.4M FY2024 (ended 2024-02-03): $64.5M 2024 FY2025 (ended 2025-02-01): $69.8M FY2026 (ended 2026-01-31): $77.3M 2026 $77.3M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2014 (ended 2014-02-01): n/a 2014 FY2015 (ended 2015-01-31): n/a FY2016 (ended 2016-01-30): n/a 2016 FY2017 (ended 2017-01-28): 3.1% FY2018 (ended 2018-02-03): 3.0% 2018 FY2019 (ended 2019-02-02): 3.0% FY2020 (ended 2020-02-01): 3.0% 2020 FY2021 (ended 2021-01-30): 2.3% FY2022 (ended 2022-01-29): 3.0% 2022 FY2023 (ended 2023-01-28): 3.4% FY2024 (ended 2024-02-03): 3.1% 2024 FY2025 (ended 2025-02-01): 3.1% FY2026 (ended 2026-01-31): 2.9% 2026 2.9%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 31, 2026 $77.3M +10.7% $2.6B 2.9% AdvertisingExpense 10-K Mar 19, 2026
FY2025 Feb 1, 2025 $69.8M +8.2% $2.3B 3.1% AdvertisingExpense 10-K Mar 19, 2026
FY2024 Feb 3, 2024 $64.5M +3.4% $2.1B 3.1% AdvertisingExpense 10-K Mar 19, 2026
FY2023 Jan 28, 2023 $62.4M +19.5% $1.8B 3.4% AdvertisingExpense 10-K Mar 26, 2025
FY2022 Jan 29, 2022 $52.2M +26.1% $1.8B 3.0% AdvertisingExpense 10-K Mar 27, 2024
FY2021 Jan 30, 2021 $41.4M -2.4% $1.8B 2.3% AdvertisingExpense 10-K Mar 24, 2023
FY2020 Feb 1, 2020 $42.4M +15.5% $1.4B 3.0% AdvertisingExpense 10-K Mar 25, 2022
FY2019 Feb 2, 2019 $36.7M +13.3% $1.2B 3.0% AdvertisingExpense 10-K Mar 24, 2021
FY2018 Feb 3, 2018 $32.4M +15.7% $1.1B 3.0% AdvertisingExpense 10-K Mar 25, 2020
FY2017 Jan 28, 2017 $28M +8.5% $890M 3.1% AdvertisingExpense 10-K Mar 29, 2019
FY2016 Jan 30, 2016 $25.8M +11.7% n/a n/a AdvertisingExpense 10-K Apr 4, 2018
FY2015 Jan 31, 2015 $23.1M +17.3% n/a n/a AdvertisingExpense 10-K Mar 29, 2017
FY2014 Feb 1, 2014 $19.7M n/a n/a n/a AdvertisingExpense 10-K Apr 11, 2016

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Ollie's Bargain Outlet in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
385 Childrens Place $78.1M 6.5% +13.4% FY2026
386 Wyndham Hotels & Resorts $78M 5.5% -29.1% FY2025
387 Compass $77.7M 1.1% +5.4% FY2025
388 Toll Brothers $77.4M 0.7% +22.7% FY2025
389 Yelp $77.4M 5.3% -11.8% FY2025
390 Ollie's Bargain Outlet $77.3M 2.9% +10.7% FY2026
391 Chemed $77.1M 3.0% +5.5% FY2025

Full ranking of 458 companies · Biggest increases #175 · Up 5+ years in a row #71

Questions

How much does Ollie's Bargain Outlet spend on advertising?

Ollie's Bargain Outlet spent $77.3M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 19, 2026.

What percentage of revenue does Ollie's Bargain Outlet spend on advertising?

2.9% of revenue in fiscal 2026 ($77.3M of $2.6B). The median across the 458 companies tracked is 4.6%.

Is Ollie's Bargain Outlet spending more on advertising?

Yes. Ad spend rose 10.7% in fiscal 2026 from fiscal 2025. It has risen 5 years in a row.

How does Ollie's Bargain Outlet rank by advertising spend?

#390 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.

What does Ollie's Bargain Outlet's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 19, 2026
Accession number
0001140361-26-010409
Company
Ollie's Bargain Outlet Holdings, Inc., CIK 1639300, SIC 5331 (Retail-Variety Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Ollie's Bargain Outlet advertising spend, FY2014-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/ollie-s-bargain-outlet-holdings/advertising-spend/
Download
CSV, all years · CSV, all 458 companies