Wyndham Hotels & Resorts advertising spend, FY2025
Wyndham Hotels & Resorts (WH) reported $78M of advertising expense for the fiscal year ended Dec 31, 2025. That is 5.5% of revenue of $1.4B. Down 29.1% from FY2024.
Key facts
- Ad spend is 1.4x its FY2020 level ($57M), faster than revenue (1.1x).
- The highest year on file is FY2023 at $127M; FY2025 is 39% below it.
- Largest increase +50.8% in FY2018; largest cut -50.4% in FY2020.
- Ad spend has fallen 2 years in a row.
- Ad spend is 5.5% of revenue, up from 4.4% in FY2020.
- Wyndham Hotels & Resorts spends more on advertising than 16% of the 458 US-listed companies tracked. Its ad-to-revenue ratio is 1.2x the median of 4.6%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $78M | -29.1% | $1.4B | 5.5% | AdvertisingExpense | 10-K Feb 19, 2026 |
| FY2024 | Dec 31, 2024 | $110M | -13.4% | $1.4B | 7.8% | AdvertisingExpense | 10-K Feb 19, 2026 |
| FY2023 | Dec 31, 2023 | $127M | +2.4% | $1.4B | 9.1% | AdvertisingExpense | 10-K Feb 19, 2026 |
| FY2022 | Dec 31, 2022 | $124M | +45.9% | $1.5B | 8.3% | AdvertisingExpense | 10-K Feb 13, 2025 |
| FY2021 | Dec 31, 2021 | $85M | +49.1% | $1.6B | 5.4% | AdvertisingExpense | 10-K Feb 15, 2024 |
| FY2020 | Dec 31, 2020 | $57M | -50.4% | $1.3B | 4.4% | AdvertisingExpense | 10-K Feb 16, 2023 |
| FY2019 | Dec 31, 2019 | $115M | +25.0% | $2.1B | 5.6% | AdvertisingExpense | 10-K Feb 16, 2022 |
| FY2018 | Dec 31, 2018 | $92M | +50.8% | $1.9B | 4.9% | AdvertisingExpense | 10-K Feb 12, 2021 |
| FY2017 | Dec 31, 2017 | $61M | -20.8% | $1.3B | 4.8% | AdvertisingExpense | 10-K Feb 13, 2020 |
| FY2016 | Dec 31, 2016 | $77M | n/a | $1.3B | 6.1% | AdvertisingExpense | 10-K Feb 14, 2019 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Wyndham Hotels & Resorts in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 384 | Ryman Hospitality Properties | $78.5M | 3.0% | +9.9% | FY2025 |
| 385 | Childrens Place | $78.1M | 6.5% | +13.4% | FY2026 |
| 386 | Wyndham Hotels & Resorts | $78M | 5.5% | -29.1% | FY2025 |
| 387 | Compass | $77.7M | 1.1% | +5.4% | FY2025 |
| 388 | Toll Brothers | $77.4M | 0.7% | +22.7% | FY2025 |
| 389 | Yelp | $77.4M | 5.3% | -11.8% | FY2025 |
| 390 | Ollie's Bargain Outlet | $77.3M | 2.9% | +10.7% | FY2026 |
Questions
How much does Wyndham Hotels & Resorts spend on advertising?
Wyndham Hotels & Resorts spent $78M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.
What percentage of revenue does Wyndham Hotels & Resorts spend on advertising?
5.5% of revenue in fiscal 2025 ($78M of $1.4B). The median across the 458 companies tracked is 4.6%.
Is Wyndham Hotels & Resorts spending more on advertising?
No. Ad spend fell 29.1% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.
How does Wyndham Hotels & Resorts rank by advertising spend?
#386 of 458 US-listed companies with $50M or more in ad spend, ranked on each company's latest fiscal year.
What does Wyndham Hotels & Resorts's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 19, 2026
- Accession number
0001722684-26-000007- Company
- WYNDHAM HOTELS & RESORTS, INC., CIK 1722684, SIC 7011 (Hotels & Motels)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Wyndham Hotels & Resorts advertising spend, FY2016-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/wyndham-hotels-resorts/advertising-spend/
- Download
- CSV, all years · CSV, all 458 companies